Daniel Deagan Email & Phone Number

Australia

National Business Manager - Mass/Specialty/Baby/Commercial at Newell Brands

Scoresby, Victoria, Australia

Richmond, Victoria

Chadstone

Key Responsibilities include:• Planning and forecasting to drive the profitability for the organisation• Building and establishing relationships with Senior Buyers • Building key brands in retail using promotional and price levers• Managing and maintaining trade spend budget

Chadstone

Key Responsibilities included:• Sourcing and maintaining relationships with all key factories• Building product pipeline for Domestic and International territories• Building strategic launch plans for Australia, New Zealand, Europe and Asia• BDM for the Aust domestic business• Maintaining key relationships with all Licensees• Securing and signing up new distributors sourced by the business

Chadstone

Key Responsibilities included• Managing the product range and budget for the Razor, Mookie & Floaties Brand• Building strong alliances and relationships with the key distributors• Working on strategic product range strategies with key retailers in the absence of a pro scooter range from the US.• Maintaining a $20m specialty business while at the same time growing a strong $30m mass market business.• Building and relaunching the Floaties range for the specialty market

Chadstone

Key Responsibilities included:• Setting up and maintaining the Razor License program• Sourcing and managing relationships with key factories• Building a bike and helmet ranges under the Razor Brand for both specialty & Independents• Building a skateboard range under the Razor Brand• Building a Junior Scooter range under the Razor Brand• Managing and building the product range for the Wiggle Licence

Fairfield Victoria

In this role I was in charge of the key brands of the business including:• Jack Daniel’s• Holden• Fox Studios• Diageo. Working closely with the National Sales Manager I was able to achieve the following: • Growth of the Simpsons brand from $250K in year 1 to $1.9M in year 2.• Achieving 70% growth in the Jack Daniel’s brand and significantly growing the distribution channels for the brand,• Re-establishing Holden as a dominant brand in the market. This was achieved through closely working with Holden on the release of the VE Commodore and tailoring the products to be in-line with the look of the new car. This was a very strong merchandise range, where the company budget of $2.2m was achieved in the first 6 months of the financial year.

Scoresby Victoria

August 200-May 2004Assistant Product ManagerHallmark CardsAs a Hallmark Assistant Brand Manager for over 3 years I worked on a number of projects across the business. The main tasks undertaken included market research, idea generation, financial and model line planning, store layout development, selection and design of products, photography, and seeing products through to final release.Completed Project• Valentine’s Day 2002 & 2003• Mother’s Day 2002 & 2003• Christmas 2003• Managing the lifestyle portfolio including Humour, Trend, Shoebox & Forever Friends.

Bachelor Of Business, Marketing/Marketing Management, General

Vce, Vce