My internet journey started in 1996 with JB Online, a Brazilian online newspaper that was way ahead of its time. I helped launch Internet Business and Internet.br magazines, which were all about the exciting new world of online business and the people using the internet. My entrepreneurial spirit further ignited with the creation of Canal Web, a highly successful technology portal, in 1998.In 1999, I embarked on my first personal venture by founding Guia Local, a city directory present in nine Brazilian capitals. With investment from Telefónica of Spain, Guia Local experienced remarkable market growth, leading me to assume the CEO role for two years.The year 2001 marked my invitation to join the launch of Oi, where I spearheaded partnerships and new ventures in the data domain, introducing the revolutionary concept of Wi-Fi to Brazil. In 2005, I took the helm of Oi's internet provider, leading the marketing department. Under my leadership, Oi Internet achieved exceptional results, becoming the leader in dial-up and broadband access in 16 states within Oi's region, all within a mere six months.Driven by a passion for innovation, I founded Frog in 2006, an interactive agency specializing in digital marketing strategies. Collaborating with renowned companies like Vale, Oi, L'Oréal, and Bradesco, Frog pioneered the development of relationship-building and social media marketing initiatives in 2009. I remained a partner at Frog until 2016.In 2017, I embraced the challenges and opportunities presented by Artificial Intelligence (AI) by founding Benext, a consultancy specializing in voice AI. We implemented cutting-edge projects for Alexa and Google in collaboration with companies like Colgate, Ambev, Bayer, Red Bull, Santander, and Heineken. Starting in 2022, Benext expanded its operations to focus on consulting projects in the Generative AI space, serving organizations such as B3, JBS, and Santander.Recognizing the transformative power of AI, I collaborated with partners to conceive the SaaS platform Begen. This innovative platform empowers companies to develop, maintain, and enhance Generative AI projects in a simple, secure, and flexible manner.Today, my professional focus remains steadfast on innovation, developing large-scale digital businesses, and launching groundbreaking startups. I am passionate about driving technological advancements and shaping the future of the digital landscape.