Responsible for inspiring a team of 6,000 associates across an award-winning portfolio of over 110 independent, luxury, lifestyle hotels, restaurants and entertainment venues across the United States. Creating places people go to, not through and enriching lives one experience at a time.

Led all aspects of hotel operations and pre-opening efforts for current hotel portfolio and pipeline, which includes various locations across Mexico, Central America, The Caribbean and Namibia.

The Passionality Group serves as a strategic growth partner to iconic and emerging hospitality brands who share our genuine passion for authenticity and innovation, while exhibiting meaningful potential for growth. Passionality's portfolio consists of three complementary verticals: Lifestyle food & beverage, experiential travel and lodging, and executive search. The Passionality Group has invested in or proudly partnered with Rolling Stone; Habitas; Improv; The Phileas Club; Nomadic Escapes; Hostel Fish; Uno Pizzeria & Grill; Wafels & Dinges; Vagabond Coffee Co.; V; Nighthawk; Easy's and Chula. The Passionality Group consists of seasoned hospitality executives with expertise hailing from Google, Wyndham, Sonesta, Accor, IHG, sbe, Dine Brands, Livit Design and NMU among others with a passion for hospitality and a deep expertise across various disciplines including growth strategy, operations, branding, development, finance, and design & construction.

Led sbe's Disruptive Group portfolio of award-winning brands with annual sales exceeding $500M. Current global portfolio encompasses over 140 owned, managed and licensed restaurant brands, lounges and nightclubs including The Bazaar by José Andrés, Katsuya, Cleo, Fi’lia, Umami Burger, Hyde, Nightingale, Doheny Room, SKYBAR, and more. Lifestyle Brand Management• Created Disruptive Group, combining sbe’s 3 separate restaurant and nightlife divisions • Grew YTD EBITDA margin by 800 bps and delivered 16%+ record comparative sales for Umami• More than doubled pipeline in six months by adding 60 new licensed Katsuya and Umami units • Launched 360-degree brand evolution plan based on deep customer segmentation, leading to creation of ‘lifestyle hub-and-spoke’ models and a new fast casual derivative for Katsuya • Amplified strategic partnership with Impossible Foods, leading to largest sales increase in company’s history• Strengthened relationships with key partners i.e. Alshaya, leading to greater engagement and development

Led DineEquity's International Business Division, a 260+ restaurant portfolio across 20 countries. Responsible for the International business strategy, brand innovation, owner relations, development, business performance support, marketing and all other supporting functions of both Applebee’s and IHOP, both #1 brands in their category. • Led 5-year strategic plan focused on accelerating international growth, enhancing owner profitability and driving brand innovation • Conducted largest International consumer research study, introduced 360 degree brand evolution plan including brand repositioning, value-engineered restaurant designs and service culture resulting in all-time high owner engagement• Turned Mexico - DineEquity’s largest International market - into highest performing market globally in less than three years• Opened 125 restaurants since 2014, a record annual growth rate since the inception of DineEquity in 2007. Largest year-over-year restaurant growth rate year-to-date amongst competitive set of U.S. brands • Signed 25 new development agreements, grew pipeline to 200+ new restaurant obligations with leading strategic partners • Halved time-to-market to under 12 months and created a new go-to-market strategy to guarantee strong performing new market/owner launches in Canada, Mexico, India, Thailand, Panama, Bahrain and Hawaii • Created and launched IHOP Fresh & Go to serve as IHOP’s high growth fast casual concept (for the first time in IHOP’s 58-year history)• Exceeded Operating Profit budget by 23%

Recipient of Chairman’s 2012 ‘WYN Together’ recognition for exceptional collaboration amongst Wyndham Worldwide’s business units in Latin America. Handpicked by CEO to turn Latin American region into Wyndham Hotel Group’s second fastest growing region globally. Oversaw portfolio of 116+ hotels, 7 brands and 11 countries, representing combined annual revenues exceeding $330 million. Responsible for business strategy, owner relations, development, business performance support, revenue generation and all other supporting functions. Driving double-digit topline and EBITDA growth through development of strategic portfolio deals while improving performance of existing customer base. Oversaw team of 30 professionals across 4 markets. • Developed 5-year strategic plan focused on doubling revenues and profits by 2016. In 2012, exceeded region’s EBITDA goal by 10% and net room growth budget by 28%. Reduced year-over-year accounts receivable by 49% and increased cash collections by 46% • Grew room pipeline to 9,000 representing 21% of Smith Travel’s regional pipeline for South America. Negotiated and executed strategic development deals in Brazil, Colombia and Peru representing over 50% of region’s new room executions• Co-created ‘Impact of economic transformation on Latin America’s lodging industry’ white paper with Jones Lang Lasalle in 2013, identifying detailed market opportunities for 425,900 new rooms by 2025• Retained 98% of at-risk existing hotel portfolio by enhancing operations support, tripling regional support team, increasing revenue contribution by 26% year-over-year, launching Wyndham Rewards loyalty program, introducing new regional Spanish/Portuguese websites and revenue management support• Maintained TRYP by Wyndham brand leadership responsibilities until June 2013

Recipient of the ‘Hospitality Innovators’ Award (Smith Travel’s Hotel News Now, June 2011) Led the integration, repositioning and brand launch of TRYP hotel brand globally. Responsible for TRYP by Wyndham portfolio of 115+ hotels, representing combined annual revenues exceeding $450 million. Responsible for global strategy and operations, brand innovation, owner relations, business performance and service culture. • Achieved 100% retention post-acquisition and introduced new TRYP by Wyndham brand in 5 new countries including three new management agreements in New York City, Quebec and Panama City• Repositioned TRYP by Wyndham as upscale lifestyle brand to compete effectively with Starwood’s aloft and IHG’s Indigo and introduced ‘Own The City’ service culture as key brand differentiator• Led creation of new value engineered prototype including ‘Plaza Central’ lobby concept, ‘Samsung Experience’ and ‘Family Room’ premium room concepts. • Since acquisition, achieved brand’s revenue and EBITDA objectives despite significant footprint across Europe• Integrated TRYP into Wyndham Hotel Group’s brand portfolio, operational processes and distribution and sales channels. Increased brand’s global reservation contribution to 47% and RevPAR index from 80 to 92 in year 1

Developed company’s long term strategic growth plan and optimized its performance by fostering cross-company collaboration and championing deep alignment across all business units. Reported to CEO and member of Executive Committee. • Developed a 5 year company-wide strategic plan by leading 21 strategic task forces representing over 100 cross-functional leaders worldwide. Further refined existing strategic planning process to ensure associate engagement and effective strategy execution• Co-led ‘Project Apollo’ with CFO, Boston Consulting Group (BCG) and 6 cross-functional task forces focused on strengthening Wyndham Hotel Group’s customer value proposition, mainly identifying and prioritizing revenue generation initiatives across e-commerce and revenue management disciplines. Apollo became the company’s top strategic priority.

Primary lead in developing the company’s strategy and identifying relevant business innovation opportunities • Introduced a new strategic thinking culture and evolved the existing strategic planning process, defining relevant company-wide success metrics and prioritizing the roll-out of key company initiatives• Clarified the company’s future portfolio strategy and helped determine an appropriate linkage between the existing three businesses (North America, International & Wyndham), while identifying organizational synergies• Maintained International Marketing responsibilities until appointment of replacement (July’08)

Developed strategic, operating and marketing plans for Wyndham Hotel Group’s International brand portfolio, representing combined annual revenues exceeding $1 billion. Achieved double-digit RevPAR growth and doubled International central reservation contribution during three year period. Launched the Wyndham brand in Europe including a new luxury tier, The Wyndham Grand Collection. Introduced key business-building initiatives, including the launch of Wyndham Rewards and market-specific websites in China, Germany and the United Kingdom. Managed International budget with annual royalty, reservations and marketing funds exceeding $30 million. Directed team of 10 executives across 5 regional offices and 12 time zones. International Business• Created International support organization, with regional offices in London, Hong Kong, Shanghai and Dallas • Developed 3-year strategic plan, including the integration of a 200-hotel portfolio across 22 countries (Ramada International) post-acquisition from Marriott International • Led launch of Wyndham Grand Collection brand across Europe, oversaw brand implementation across Corinthia Hotels joint venture portfolio. Commissioned fashion illustrator David Downton to express Wyndham Grand Collection’s ensemble of one-of-a-kind hotels across all touch points • Activated new strategic alliances with American Express, VISA, Continental Airlines and Lufthansa, generating over $3 million in incremental revenue

Developed annual business plans and created business-building strategic partnerships for J.D. Power award winning Wingate Inns (now Wingate by Wyndham) and AmeriHost Inns (now Baymont Inns), representing combined annual revenues totaling $250 million. Achieved year-over-year above-segment RevPAR growth. Managed combined annual marketing funds of $14 million.

Responsible for developing market direction, set objectives and design strategies emphasizing revenue generating marketing initiatives. Targeted resources on travel trade market segments in 37 countries across Latin America, Mexico and the Caribbean.

Recipient of the Rising Star Award (Travel Agent Magazine, April 2001, April 2000 and April 1999)Developed, directed and implemented business-building strategies for Meliá’s seven luxury and upscale brands throughout the Americas. Targeted resources on travel trade and niche consumer market segments.