Daniel Denning Email & Phone Number

New York, Ny, Us

New York, Us

Union Square & Co. is a subsidiary of Sterling Publishing Co., Inc, a book publisher with a history that spans more than 70 years.Responsibilities:• Develop, manage, & execute brand & marketing campaign strategies for 30-40 books per year• Lead marketing for the adult fiction program, including overseeing campaigns for Elodie Harper (The Wolf Den), Melissa Blair (A Broken Blade), L.S. Stratton (Not So Perfect Strangers), & Alyson Richman (The Time Keepers)• Create each book’s marketing plan one year in advance of publication & work across departments to bring it to life• Use data & insights to define audience targets, set KPIs, & craft effective messaging for each book’s campaign• Oversee & optimize individual product marketing campaign budgets as well as my team’s total annual budget• Present plans to senior leadership, authors, agents, & other stakeholders throughout a book’s marketing lifecycle• Manage all advertising including media planning, creative briefing, copywriting, ad routing, vendor relations, & results reporting• Run PPC ads on Facebook, Instagram, & TikTok, & oversee campaigns run by junior-level team members• Utilize data to measure marketing & advertising performance & use the insights to optimize campaigns• Oversee influencer marketing including relationship-building, creator collaborations, content creation, & the development of Union Square & Co.'s influencer program• Supervise & work with external agencies, influencers, freelancers, & brand partners to elevate campaigns• Staff & plan programming for conferences & events including Children's Institute, Winter Institute, YALLFEST, YALLWEST, & ALA• Act as brand manager for bestselling Children's author, Mo Willems. I have spearheaded marketing campaigns for three of his New York Times bestselling titles, including Don't Let the Pigeon Drive the Sleigh!, which spent 23 weeks on the New York Times bestseller list (10 at #1)

New York, New York, Us

DailyPay, powered by its industry-leading technology platform, is on a mission to build a new financial system. Partnering with America’s best-in-class employers, including Dollar Tree, Adecco and Berkshire Hathaway, DailyPay is the recognized gold-standard in on-demand pay.Responsiblities: • Managed a creative team of two copywriters, one videographer, four graphic designers, & two programmers• Oversaw 8-10 monthly marketing projects and ensured they ran efficiently and within budget from start to finish• Monitored project risks and managed internal expectations on realistic timelines for delivery based on resources• Built out project timelines and used qualitative and quantitative data to improve processes and workflows• Consulted with team leads on how to improve organization in their departments to maximize productivity• Owned the briefing process and communicated upward to ensure on-time and accurate project completion• Created surveys to collect project feedback and used qualitative and quantitative data to improve processes and workflows • Enforced processes across departments and acted as the voice of the Creative team to the rest of the company• Ran weekly meetings with the Creative team to identify blockers, solve issues, and optimize resource allocation • Communicated with the Creative Director on the team’s bandwidth and upcoming projects• Managed relationships with external agencies by acting as their main point of contact at DailyPay, setting up efficient project workflows, and maintaining constant communication about collaborative projects, including ads, videos, and emails• Took detailed notes at all project meetings • Utilized Asana, ClickUp, AirTable, Smartsheet, and Jira for project management across different teams within the organization • Provided Asana and Smartsheet training to new employees, senior leadership, and external partners

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Hachette Book Group (HBG) is one of the world's leading trade book publishers. Little, Brown and Company, an imprint of HBG, is one of the country’s oldest and most distinguished publishing imprints. It publishes fiction and nonfiction by many of America’s finest writers.Responsibilities & Accomplishments: • Planned, developed, & executed the advertising & marketing plan for The President's Daughter by Bill Clinton and James Patterson which spent 3 weeks at #1 on the New York Times bestseller list• Managed overall advertising, marketing, & social strategy for the James Patterson author brand• Directed the extensive advertising process including working with ad agencies & ad reps, developing media plans, writing ad copy, communicating with Hachette’s design team through Basecamp to produce creative assets, routing all creative for approvals, running a weekly ad status meeting, & maintaining the budget• Oversaw all content on James Patterson’s website & monitored site performance in Google Analytics• Operated & created content for James Patterson’s social accounts: Facebook (3.7MM followers), Twitter (136k followers), Instagram (100k followers), YouTube (7.5k subscribers), & Goodreads (320k followers) • Ran the JIMMY Patterson brand's social accounts (45k followers across Facebook, Twitter, & Instagram)• Executed paid Facebook & Instagram campaigns, Google ad campaigns, & Amazon ad campaigns • Performed monthly marketing analytics reporting to inform strategy decisions• Served as the main project manager for all marketing projects, including the creation of ads, social assets, websites, videos, newsletters, & more• Brainstormed video concepts & worked with a production company to develop book trailers & TV commercials • Managed a direct report by creating weekly tasks, providing training, & giving constructive feedback • Worked with high-profile talent including Guns N’ Roses, Geoffrey Zakarian, the Albert Einstein estate, & the Muhammad Ali estate

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Major Accomplishments:• Re-launched James Patterson's iconic Maximum Ride series with HAWK, which spent 10 weeks on the New York Times YA bestseller list • Managed the marketing campaign for James Patterson's ALI CROSS, which broke his personal record for most weeks on the New York Times bestseller list, spending 28 total weeks on the Middle Grade list• Created and executed the marketing campaign for Kerri Maniscalco's KINGDOM OF THE WICKED which spent 10 weeks on the New York Times YA bestseller list• Devised a new email marketing strategy for James Patterson & grew his newsletter list by 90%• Restructured JIMMY Patterson’s influencer list & expanded it to include 500+ engaged social influencers• Grew JIMMY Patterson’s Facebook (+541%), Twitter (+39%), & Instagram (+74%) audiences significantly• Increased the average participants in James Patterson’s weekly book sweepstakes by over 300%• Revamped the team’s marketing plan brainstorming process after collecting feedback from the departmentResponsibilities:• Developed integrated marketing plans for adult, YA, middle grade, graphic novel, & picture book titles by James Patterson & all “James Patterson Presents” authors, including 50+ New York Times bestsellers• Led meetings with authors & agents to present marketing plans, & acted as their main marketing contact• Priced out & produced all promo items for JIMMY Patterson titles including bookmarks, buttons, art prints, posters, tote bags, & enamel pins• Hired artists & negotiated contracts for the creation of promo materials including character art & tarot cards• Educated authors on social media & virtual event best practices• Planned for, set up, & ran booths at industry & pop culture events including BookExpo, BookCon, YALLFest, YALLWest, NCTE, TLA, ALA Midwinter, ALA Annual, & San Diego Comic Con• Oversaw JIMMY's school & library marketing efforts including conference presence & award submissions• Paid all marketing invoices

Patchogue, Ny, Us

Public Relations/Event Marketing responsibilities: • Wrote & sent weekly press releases & media advisories to local & national media • Arranged interviews with print, online, & TV reporters for clients & secured media coverage • Attended client events & took photos & videos to post on client websites, share on social media, & send to the press • Maintained & updated media lists for 15 clients • Planned FIRST Robotics events for elementary, middle & high school students• Oversaw 20th anniversary promo campaign for FIRST Long Island Marketing Responsibilities: • Led account management, marketing plan execution, PR campaigns & web maintenance for 24 not-for-profit, government, financial & healthcare clients • Ran Facebook ad campaigns & compiled Facebook ad reports• Actively updated content on 20+ client websites in WordPress, Adobe Dreamweaver, & Drupal• Programmed email blasts using HTML & CSS & sent them through Constant Contact & Campaigner • Wrote four to six monthly blogs, optimized them for SEO, & significantly increased organic traffic to eight client websites• Ran Facebook, Twitter, Instagram, Linkedin, & Google+ accounts for 10 clients • Booked digital & print ads, managed relationships with ad vendors, & compiled ad performance reports• Managed content creation & printing of hundreds of newsletters per month• Executed teacher-facing advertising campaigns for FIRST Long Island client• Coordinated with the company’s graphic design, web development & advertising departments for various projects including, website redesign & implementation, TV & digital advertising, & new logo designsAdditional Responsibilities: • Drafted new business proposals, met with prospective clients, & won six new clients in 10 months• Interviewed candidates for jobs & internships & ensured new team members had a smooth & effective start• Trained four employees in HTML coding, e-mail marketing, video editing, press release writing, & media relations

New York, Ny, Us

• Updated content on PenguinRandomHouse.com & other network sites including Brightly & Read It Forward• Shot & edited photos for Penguin Random House’s corporate Instagram with 288k followers• Created & scheduled content with Tailwind for Penguin Random House’s Pinterest with 1.4 million followers• Planned, created, & scheduled content for Penguin's Tumblr with 30k followers• Designed assets for Facebook, Twitter, Instagram, Pinterest, & Tumblr using Canva • Wrote blogs & quizzes in WordPress, & shared them on social platforms with url tracking• Tracked & pulled social media stats & analytics across channels & platforms for reporting

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• Scheduled appointments, answered phones, made copies, updated calendars, and inputed Excel data• Managed and continuously updated database of over 3000 internship listings in FileMaker Pro• Advertised office events by creating posters, writing social media posts, and sending e-mail reminders • Handled website and online form updates with Google Sites and Google Forms

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• Wrote weekly blog posts for the Newhouse NYC blog to promote the program to students, optimized them for SEO, and uploaded via WordPress• Updated Newhouse NYC Facebook and Twitter pages with weekly content• Handled administrative tasks including making copies, mailing packages, sending e-mails, and prepping for guest speakers

New York, Ny, Us

• Developed integrated marketing campaign plans for 50+ picture book, chapter book, middle grade, and Young Adult titles• Wrote copy for marketing materials including banner and print ads, E-mail newsletters, E-sell sheets, sales guides, and classroom activity sheets• Managed, created, and scheduled continuous content for the PenguinTeen Instagram (167k followers), Twitter (113k followers), and Tumblr• Won 1st place in a social media takeover contest against 70 other interns • Informed marketing and communications decisions by conducting competitor research, monitoring social conversations surrounding titles using BrandWatch, and analyzing sales data using various in-house analytics tools • Created digital content in the form of blogs, articles, and quizzes for PenguinTeen.com, optimized them for SEO, and uploaded via WordPress• Coordinated the 2017 Roald Dahl Imaginormous Challenge short story contest which received over 20,000 entries which were narrowed down to five winners• Planned the winners' prize trip to NYC by organizing prize packages, creating a NYC tour itinerary, getting group prices on tour stops, and ordering balloons for the welcome party• Worked the Penguin booth at the 2017 Grand Central Station Summer Sendoff event, dressing in a dragon costume and reading Dragons Love Tacos to get fans excited about the new book • Assisted with mailings to promote titles to booksellers, online influencers, and traditional media outlets• Spoke with media sales reps to discuss advertising plans and ad progress • Worked on major brands including Roald Dahl, 13 Reasons Why, Eric Carle, John Green, The 5th Wave, Dr. Who, Sarah Dessen & Chelsea Clinton

Hauppauge, Ny, Us

• Monitored the agency website in Google Analytics• Researched print, radio, and outdoor media opportunities relevant for the agency's clients as well as up-and-coming media opportunities • Contacted ad reps via phone and email to request media kits, and summarized them for the agency• Wrote media POVs of various publications for clients• Created and printed Insertion Orders from Clients and Profits • Excluded irrelevant automatic ad placements from the agency's digital campaigns in Google AdWords • Collected & filed competitor & client ads• Sat in on meetings with media reps, including those from CBS and AdForce

Syracuse, New York, Us

CNY Fair Housing's Mission Statement: We work to eliminate housing discrimination, promote open communities, and ensure equal access to housing opportunity for all people in Central and Northern New York.Internship Responsibilities:• Wrote and edited press releases, e-mails, informational letters, and white pages• Created decks in PowerPoint for the executive officer's presentations • Conducted research for various projects related to the organization's mission• Maintained relationships with affiliated organizations and the press via phone calls and e-mail• Contacted local businesses to solicit donations for a yearly fundraiser • Designed promotional posters for events & initiatives

Bachelor Of Arts (B.A.), Advertising & English

Education record

Education record