Owned and directed the consolidation of four company websites into a newly branded suite of products at PearDeck.com, collaborating with internal stakeholders (product, creative, content, operations) and managing engineering and external agencies. Role was eliminated post-launch.

Established the Website Marketing department.Defined the website OKRs, KPIs, supporting strategy, and department roadmap.Advised on needed staff, developed job descriptions, and collaborated with the recruiting team to source, interview, and hire open positions.Sourced, negotiated contracts, and managed web development agencies.Operationalized streamlined processes, including web ticketing, project management, and internal communications.Launched RapidAPI.com on a modern Jamstack leveraging a Strapi CMS, Next.JS React framework and server-side rendering, including new branding, design, and messaging to support self-service and enterprise growth.Collaborated with Product Marketing, Corporate, and Enterprise Marketing teams to align website brand and messaging with sales and go-to-market efforts.Increased organic traffic to key pages by 33% and passed Core Web Vitals.Rapid laid off 82% of the workforce including all of Marketing.

Matured the Website Marketing department.Defined the website KPIs in alignment with corporate OKRs, associated strategy, and roadmap.Built out the website marketing team with a mix of internal staff and outside agencies.Operationalized processes including ticketing, project management, and internal communications.Spearheaded the initial A/B testing and CRO program, tooling, schedule, KPIs, and reporting.Improved website Core Web Vitals performance by over 400%, with all key pages passing.Increased website conversion rate on highest converting pages for self-service by 30%.Worked with Content Team and addressed technical errors which doubled organic inbound traffic.

Owned Web, SEO, A/B Testing, CRO, and Analytics.Defined the website roadmap to support company OKRs.Built a team of five website developers and a web producer, a project manager, and a mix of supporting agencies.Led the website portion of a company rebrand from Puppetlabs to Puppet.com and evolved the website from a single-product to a portfolio site while maintaining open source community support.Directed two major full-stack website rebuilds, including a mix of migrations, microsites, system integrations, and the documentation website. Rebuild involved stack modernization using a Jamstack approach with React front-end and Wordpress backend statically delivered via Gatsby and Netlify. Advisor and stakeholder for the Social Media and Demand Gen teams.Internationalized the website for Latin America, France, and Germany.Achieved a 120% increase in organic traffic, 222% improvement in Enterprise conversion, and tripled domain authority between 2016 and 2019.

Defined and directed the roadmap, KPIs, and development team for JiveSoftware.com, including a collection of microsites and campaign websites. Sourced and managed a team of five website developers, one email marketing developer, and a dedicated designer.Owned three corporate website rebrands as well as three JiveWorld websites and several campaign and departmental microsites.Established a data-driven website design and development approach using a rigorous A/B andmultivariate testing methodology.Improved website conversion by 70%.

Directed a corporate rebrand: new brand identity, corporate messaging, newly defined service areas, collateral, and event materials.Successfully registered the company’s new trademark.Merged three legacy websites into one completely new dot com.Implemented all new online marketing programs including SEO, SEM, and social media, including the thought leadership content strategy and associated KPIs.Defined and engineered all lead flows through marketing automation and sales operations and reporting from top to bottom of the funnel.SEO #1 rankings for key offerings in first 3 months of the program.Increased MQL pipeline for the sales teamby 500%

Management of the team, roadmap, and related KPIs for Creative Services and Website Properties at Tripwire, Inc.Developed the Tripwire SEO program and achieved page one results for all targeted key terms within the first 3 months.Owned and managed the launch of a completely re-branded global corporate website which increased online conversions by over 50% and earned a 2011 Webby Award Official Honoree.Defined, scoped, and managed the launch of the Tripwire Customer Center, a customer-only website with support ticketing, software downloads, a rich media resource library and user community, which increased customer retention by 200%, and reduced technical support cases by 35%Worked as the primary advisor and online advocate with the Social Media team and helped define the scope, success metrics, and manage the successful build and launch of the State of Security social media hub for Tripwire.com.Owned the launch and build-out of a new business unit website (now retired) called vWire, which included a fully self-service download and buy experience.

Owned the roadmap, UI development, and online sales team for SteamboatPilot.com and ExploreSteamboat.com.Lead the strategy, design, build-out, and launch of ExploreSteamboat.com generating $1M in new revenue in its first year.Completed the sales planning and training, client facing sales presentations, and led sales seminars for small customers as well as presentations to large accounts. ExploreSteamboat.com received a 3rd place Eppy Award in 2008 for Best Magazine Affiliated Website.Lead the secondary business unit building third-party websites - conceptualized, designed, and managed the build out of over 25 commercially focused third-party websites for hospitality, restaurants, healthcare, real estate, art galleries, retail, and e-commerce.

Directed the SaaS product development, roadmap, and client support for 80 newspaper clients.Owned and maintained the colocation hosting 400 client websites, all hardware, connectivity, and Service Level Agreements.Lead designer and coder for the SaaS Real Estate vertical UI, HTML, CSS, and JavaScript.Developed the business infrastructure, in-office networks, hardware, and software.Trained and supported national clients on all aspects of software including onsite sales training and business strategy.Delivered onsite sales presentations to large corporate groups across the country.Awards: 2003 & 2004 Digital Edge: Best Real Estate Website, SteamboatHomefinder.com.