I am a project manager and AI consultant specializing in brand building, designing and leading the development of robust systems for medium-sized e-shops, online platforms and mobile applications. I focus on process automation, data analytics and project optimization in the digital sphere.I graduated in Interactive Media Theory at Masaryk University in Brno, where I gained deep knowledge in the field of new media, which I actively use in the development of web and mobile applications. I have experience with technologies such as HTML5, Latte, CSS, SCSS, JS, jQuery, Vue.js, React Native, Python, PHP and SQL, and frameworks such as Nette 3.0, Bootstrap 5 and BootstrapVue - these skills allow me to create modern, fast and user-friendly web and mobile applications.As part of a long-term cooperation, I have been involved in projects with prestigious clients and companies, including Damir Špoljarič, Vaibe, Carebot s.r.o., Webdevel s.r.o., onlinejan.cz and baraja.cz. Combining my personal experience with development, coding, graphics and design, I have successfully implemented projects in brand building, web and mobile app development - with more than 150 completed projects.As part of my studies, I specialized in research on artificial intelligence, especially in the context of new media. In my bachelor thesis I focused on synthetic media such as deepfakes and analysed their impact on the film industry, advertising and marketing, warning against their misuse in pornography, misinformation and manipulation of public opinion. In my master's thesis, I investigated AI language models, their development, principles of operation and their impact on society, including ethical issues such as bias and the spread of misinformation.In order to continuously develop and improve my project management skills, I focus on rigorous control and precise guidance in all phases of project development. My experience and skills allow me to support clients with strategic recommendations that reflect their needs and strengthen their position in the AI and digital branding of web and mobile applications.