Dan Doelling Email & Phone Number

Greater St. Louis

Greater St. Louis

Within the marketing team I work cross-departments to research, write and brief teams on executing omni-channel marketing campaigns through a full-funnel fan acquisition model. Crafting strategies to support conversion funnel objectives.Managing content calendars and the comms planning of how club messaging reaches consumers.Conducting social listening reports to analyze and act upon on how audiences are responding to campaigns.Developing weekly and quarterly reports on campaign performances and presenting on how to adjust to optimize results.

Greater St. Louis

Greater St. Louis

Greater St. Louis Area

AT&T Business, FirstNet, and executive communications. Align social strategies with business priorities. Oversee creative/strategy teams to plan, manage and implement social media, content, and influencer strategies.

Greater St. Louis Area

In a strategist/content strategy hybrid role, I'm responsible for developing content strategies, planning content, and overseeing content operations.* Conducting research on consumer, culture, category, and the brand* Synthesizing research to uncover insights to develop clear strategies and creative ideas* Consulting account, media and creative teams through the development of content strategy * Facilitating workshops and ideation sessions* Planning, writing and presenting paid and organic content strategies and tactics for a variety of digital channels* Writing and leading creative briefings* Managing content calendars and how the agency produces planned and real-time content* Producing and assisting in the production of client digital content* Using a suite of tools to analyze integrated monthly, quarterly and yearly reports for the purposes to inform campaign planning and provide recommendations to stakeholders on how to move forward* Writing research/trend reports* Mentoring junior team members and developing training and process documents* Growing and managing the agency’s process for content creation* Supporting new business pitches Accounts: Bayer, Eukanuba, Pampers, Centene, Precision Planting, Kutcher Clinic, Science Center,

Kansas City, Missouri Area

A role of communications planning and content strategy. Responsible for developing content strategies that align audience needs with business goals, and working with the media team maximize the effectiveness of messaging.* Led paid social media planning and identified the appropriate channels to maximize the effectiveness of creative * Worked with brand strategy and media teams to determine content objectives and optimal channels* Developed social strategy guidelines: purpose, tone, community management* Briefed creative teams on insights and strategy* Conducted content audits and social listening to inform and adjust tactics* Presented strategies, internal and to client* Set and reported content and social KPIs, analyzed and provided recommendations on how to optimize tacticsAccounts: Kansas City Chiefs, AMC, Doughnut Lounge, Tide, Merial, Cargill, Seaboard, Twist'd Q

Greater St. Louis Area

Performed content marketing audits to align content strategy with greater marketing strategy. Focused on using social media channels to raise donations for non-profits and support venture capital opportunities for start-ups. Created content calendars, utilized paid media, collaborated with influencers, and designed graphics for social media posts.Brands: Waterboys, The March To April, Charis, Fourth City Films, Cranked Tools, Rookies, River Market Community Church

Greater St. Louis Area

A position deep in the weeds of social strategy and analytics. Responsible for the team’s social channels, creating content on the field, often times in collaboration with the video and photography teams. Measured performance of the team’s social campaigns to leverage results and increase sponsorship revenue.* Created content for the team’s social properties and measured the performance of the team’s social campaigns, leveraging results to increase sponsorship revenue.* Oversaw Instagram, Twitter, Facebook, and the launching of the Snapchat account.* Developed and managed social measurement procedures, setting protocol on KPIs and analyzing content performance to pivot and adjust tactics.* Leveraged deeper data monitoring to develop content strategies that activated fans and drew new sponsorship revenue.Our #ADRDROY campaign was a fun one!http://www.stlouisrams.com/AD4DROY.htmlhttp://video.ap.org/Aaron-Donald-Is-Top-NFL-Defensive-Rookie-28471487

Greater St. Louis Area

Heavily involved in social media strategy and community management. Responsible for organic and paid social media strategies, providing the client with best practices and governance policies, developing and maintaining the content calendar, managing social communities, and producing contentfor e-newsletters.* Assisted in rebranding of VisitMO and worked on the Spotlight/Reveal Facebook campaign. Campaign ranked in the top 10% of all DMO ads SMARI has ever tested and grew the Facebook fan base by 348%. * Managed a community of over 150,000 through a consistent brand voice that inspired fans to engage in sharing their travel plans and experiences. * Nurtured advocates and tapped brand influencers to build loyalty, amplify reach and increase conversation of Missouri trip planning.* Established the integrated content calendar and planned and developed content using analytics and insights from our community.* Led in the creative direction and execution for social content and worked congruently with the client on the creation and execution of digital content.* Led the paid social strategy and worked with the media team to research third party vendors, execute campaign initiatives via Power Editor, and leverage a $150,000 paid social media budget.* Networked with key members in the tourism industry at marquee events and leveraged connections to collaborate on digital initiatives.* Managed the client’s email marketing operations and oversaw the creative development and interest-based targeting of over 1.8 million emails.Accounts: VisitMO, Explore St. Louis, CPC Logistics, McDonald's

Greater St. Louis Area

Responsible for managing the brand's social media channels by creating content to increase fan engagement and writing, editing and publishing short-form content to increase site traffic.* Brand voice and manager of the social the brand's social channels. * Organically grew the Facebook page by 228%, increasing fanbase from 1,452 to 4,763 over a year.* Wrote, edited and scheduled articles. * Determined relevant KPIs and measured the success of content using Google Analytics.* Created content including articles, and real-time Vines, GIFs, and images from live games and events to publish to site and social.

Cape Girardeau, Mo

Responsible for starting and managing the company blog, managing its Facebook and LinkedIn pages, and developing partnerships with local businesses to increase community involvement and brand awareness.