Vice President, Marketing
Fredericton, New Brunswick, Ca
Promoted from Senior Director, Demand Generation. First marketing hire in 2018 and built team of 15 managing product marketing, digital and brand marketing, demand generation, and partner channel for 3 growth markets (US, Canada, UK). Accelerated revenue growth via account based marketing (ABM) strategies, influencing pipeline win rates, customer renewals (NRR) and customer upsells resulting in an average of 67% year over year revenue growth rate over a 5 year period. Notable Introhive Accolades:- Influenced and accelerated demand funnel supporting revenue growth from $3M to $30M+ ARR- 2023 Forrester Total Economic Impact Study; 495% ROI, 36% revenue improvement, 6 month payback on investment- 2022 Ranked Deloitte's Fast500 North American Technology Award, 311% revenue growth rate- 2022 The Forrester Wave™ Revenue Operations and Intelligence- 2021 Raised $100M C Round - 2021 Great Place to Work®, Best Workplaces™ for Start-Ups- 2021 Great Place to Work®, Best Workplaces™ in Technology- 2021 Great Place to Work®, Best Workplaces™ for Women- 2021 Great Place to Work®, Best Workplaces™ for Today's Youth- 2021 Forrester Emerging Tech Report, Revenue Operations & Intelligence- 2021 Constellation Research, Shortlist™ for Top Sales Performance Management software- 2021 Forrester Research Tech Tide Report, Leader in Revenue Intelligence category - 2021 Martech Award, Winner of Best CRM Innovation (second year in a row)- 2021 Globe and Mail, Top Growing Canadian Business- 2021 Ranked #32 on Deloitte's Fast50 Technology Award- 2020 Ranked #128 on Deloitte's Fast500 North American Technology Award, 936% revenue growth rate- 2020 Ranked #19 on Deloitte's Fast50 Technology Award, 936% revenue growth rate- 2020 Martech Award, Winner of Best CRM Innovation (out of 2,700 submissions)- 2019 Ranked #10 on Deloitte's Fast50 Technology Award, 1,700% revenue growth rate- G2 Crowd category leader in Data Quality Management and Sales Intelligence software