• As Head of Marketing, energized the brand and culture of PLASKOLITE through new brand standards, modern collateral, impactful imagery and customer focused messaging.• Implemented the first website refresh in eight years – incorporating content marketing, streamlined product offerings and a simple user experience and interface.• Integrated two acquisitions which doubled the size of the company and product portfolio• Developed product families and application / industry focused market segments.• Expanded our reach through increased customer communications, earned media and SEO.

• Developed the product marketing strategy, defines marketing messaging and establishes promotional campaign plans for 100+ products by directing the eight-person Campaign Management team and twelve-person Marketing Operations team.• Set brand strategy and partnered globally to develop a new corporate mission statement and company vision.• Partnered with engineering to include messaging, markets and communications as launch deliverables in the new product development process.• Developed a new creative print and digital advertising theme to break the mold and differentiate the brand from the competition.• Defined, created and implemented a metrics collection process tracking marketing performance around impressions, inquiry, interest and marketing qualified leads.• Creative force behind the themes of thought leadership marketing initiatives to change customer perception of the company.

• Managed, motivated and developed a team of three associates responsible for identifying and understanding the voice of the customer in market trends and end user needs. • Designed and implemented methods to gather customer and market insight information to be used in new product development, growth opportunities and marketing messaging.• Analyzed research results, identified trends and presented conclusions and recommendations to executive management.• Promoted the benefits of different survey and collection techniques such as MaxDiff, Conjoint, Video Diary, Focus Groups and NPS.

• Researched, justified and successfully opened the lucrative and previously off-limits healthcare industry for the business by identifying trends, solutions and personas.• Developed and executed an integrated go-to-market strategy which included creating advertising, conference exhibitions, collateral development, brochures and presentations.• Increased segment revenue 38% over prior, when rest of business was down 22%. Provided essential revenue streams to the company during market downturn.

Product manager responsible for service offer development, messaging, pricing and collateral development.

Analyzed new sales opportunities for profitability and recommended changes to senior leadership based on competition, product mix and value based pricing for ATMs and related services.