Daniel Shaffer Email & Phone Number

Harrisburg, Pa, Us

York, Pennsylvania, United States

● Ground Up initiation & development of QBRs & JBPs for key bottlers to deliver 10% volume growth vs. PY.● Created and implemented product innovation knowledge webinars with all levels or organization (e.g. leadership, sales, merchandisers, & bottlers) to ensure successful launches.● Highly analytical skill set in using key apps (e.g. VIP, Salient, Margin Minder, MicroStrategy, Tableau, & SAP) to support and build sales plans per bottler.

Pennsylvania/New Jersey

● Developed & strengthened relationships with local and national customers.● Received best practice accolades for my work at Walmart, 8% growth vs. PY● Cross functional expertise with National & Field Marketing Teams, Local Equipment Teams, KDP & Bottler Leadership; owning all customers & bottled communication.● Initiated, owned, and executed all pricing and equipment management for bottlers and customers; an above & beyond contribution.

● Grew key 3PO Partners, +75%, K-12 +14%, & secured new incremental e-comm customers +150% volume growth vs. PY.● Owned & managed all "go to market" functions: Sales, Tel-Sell, Full-Service Vending, Distribution & Equipment Services.● Managed Business Development Representatives and Vending Technicians, with upgrade/promotion for FTEs.

Harrisburg, Pennsylvania

● Developed & executed marketing plan to drive volume growth in new and existing accounts.● Collaborated with On-Premise and Big 3 National accounts to increase revenue.● Built strong relationships with clients through over communication & dependability. ● Negotiated cold drink space to eliminate voids and drive distribution.

● Managed 40+ accounts per week comprised of local and national retailers● Developed, built, & executed multiple product displays per retailer on a weekly basis● Maintained inventory forecasting with cross functional teams.