- Responsible for Gate Automation catalog: swing and sliding gate openers, garage door actuators, industrial doors automation, automatic barriers, remote controls and accessories.- Product Management activities: products lifecycle management; new products launch activities; exhibits and events support (dealers meeting, internal kick-off meetings); price definition supported by margin analysis (sales promotions, product repositioning, definition of loss-leader products); VOC to define new products specifications and to collect unserved needs- Competitive and market analysis; action plan and marketing plans; - Contact person for other departments and the Headquarter (Supply chain; R&D; Pre-After sales; Quality Dept; Communication Dept; Sales reps; Purchasing Dept. for VA/VE activities)- Definition of phase-in and phase-out (EOL) plan for products / product lines- Provide specific business toolkits to Sales reps and Countries: technical commercial deck, strategic plan, price positioning tutorials, tech features’ comparison with competitors’ products, focus group and training to local trainers- Support to Supply chain for checking forecasts and for analysing historical data- Top management meetings, definition of roadmap and priorities of shared priorities; support for margin and cost/benefit analysis- Monitor and share projects status in monthly meeting, following 6-phase Go-To-Market process: generation plan, priorities roadmap definition, concept phase, business case preparation, launch and post-launch review- Tracking and reporting Group KPIs to adjust strategies and actions: ex. sales by Country, sales by customer, contribution margin, stock level monitoring, orders intake

- Energy Saving Group Owner: definition of new products for enriching the current offer (wired and wireless), market’s studies and analysis, main contact for meetings with service providers and utilities for future collaborations (with a point of view on Smart Grid) - Owner of Home Network System offer and Audio Distribution My Home- Main Contact Marketing for the solutions above for collaborations with Telecom Italia, ENEL, EDF Group, GDF, RSE, Research' Projects (in collaboration with Dipartimento Ing. Strutturale Politecnico di Milano, DELET Politecnico di Torino, DIE Università Sapienza di Roma, DIEI Università degli Studi dell’Aquila, DIEET Università degli Studi di Palermo, DIIIE Università degli Studi di Salerno)- Internet of Things Lab in collaboration with Politecnico di Milano - Marketing Contact for Middle East Area, Egypt, UK, South Africa: support to subsidiaries for creating business plan on Home Automation systems, offer definition, analysis of under-served and un-served needs, price positioning, contact for the subsidiaries

Owner of two projects for the whole Wiring Device System Division: - Integration between Home Network and Home Automation Systems: Infrastructures’ analysis for finding functional integrations between the two systems. - Group Energy Saving Project: definition of a new adding solution for Group Legrand Home Automation system, strategic market analysis, analysis of worldwide competition, definition of a marketing plan for the new home automation solution, catalogue’s definition, products’ requirements, price positioning, interfacing with the supply chain for guaranteeing the launch of the products (R&D, Buying Dept, Production, Q.A. Planning Dept, Communication Dept….), support to sales representatives for presenting the products to markets. The activities are carried out considering as potential market a worldwide background.- From an International point of view, besides the two projects above, I manage for Bticino brand, the products related to sound distribution (integrated in the home automation system) and the offer of multimedia cabling: interfacing with the overall supply chain (R&D, Buying Dept, Production, Q.A. Planning Dept, Communication Dept….), analysis for new un-served needs, market and competition analysis, new products’ presentation and support to Sales force.- Contact inside Group Legrand for competition analysis among Home Automation worldwide manufacturers and Group Legrand Home automation offer: I manage a section on Intranet putting my documents with the comparison among the systems for helping sales forces and front offices in supporting Group Home automation offer towards main worldwide competitors

- Definition of the guidelines for implementing a management information system, definition of a costing and accounting system, Distribution planning, Production’s Optimization, investments’ evaluation, budgeting, Management warehouse, Controller of the accounting system - Direct involvement in a negotiation for constituting a new business unit in Romania going abroad for evaluating the opportunities and the threats