General Manager - Customer Services
David Jones & Country Road Group
Reporting to the Chief Customer Officer, responsible for the development and delivery of a digitally enabled transformation of the Customer Services function at David Jones and Country Road Group. Achievements:• Established a regional contact centre and relocated the David Jones function from Sydney to Melbourne to collocate with the CRG team.• Transformed the Customer Service operations, and replatformed telephony to Amazon Connect. Implemented new CRM solution to develop a single view of customer.• Drove cultural change with internal stakeholders to develop an understanding of the opportunity created by contact centre automation and implementation of new channels. Secured support for an ongoing capital investment program to continue to improve customer experience and deliver operational efficiencies.• Implemented virtual assistants across multiple channels to deliver a personalized customer experience and drove productivity benefits equivalent to 33 full time employees.• Aligned team structure and new ways of working to support growth in digital channels and optimise virtual assistants, resulting in 70% of telephone enquiries being deflected from agents.• Implemented asynchronous messaging in FY22 and voice to text enabled by digital assistant technology. Achieved 30% deflection from voice to text, and grew digital channels' share to 70% of inbound contact.• Initiated program of digital enablement with the development and implementation of order status chatbots, deflecting 50% of order status enquiries.