Daniele Parete Email & Phone Number

Germany

Berlino, Germania

Milano, Lombardy, Italy

Execute VM brand vision by ensuring accuracy of presentation, including key item placement, visual signage, and seasonal fashion trend statements across 4 areas and +25 European cities.Actively design and promote VM strategy to ensure +20 stores offer an inspirational and consistent customer experience to maximize selling opportunities, trading actions and customer satisfaction.Define a consistent experience in the customer journey by planning and reviewing in-store layouts… Show more Execute VM brand vision by ensuring accuracy of presentation, including key item placement, visual signage, and seasonal fashion trend statements across 4 areas and +25 European cities.Actively design and promote VM strategy to ensure +20 stores offer an inspirational and consistent customer experience to maximize selling opportunities, trading actions and customer satisfaction.Define a consistent experience in the customer journey by planning and reviewing in-store layouts, windows’ set up and styling directions to translate creative visions into measurable VM actions.Liaise with WW VM Team to drive sales and profit results by leading and developing strategies and appropriately planning workload on visual execution, merchandise execution, event execution.Provide feedback, input and ideas for the regional VM and Creative Team so that stores creative coherence is aligned with global guidelines and brand direction by participating in VM shootings and product preparation.Interview, hire, train, manage, coach and develop +35 international team members by establishing strategy for work, providing insights and decision support to meet or exceed WW VM standards.Define KPIs for selling reports, budget and relevant economic measures to make effective business decisions regarding VM for local markets. Show less

Madrid

Aligned window displays, signs, interior displays, floor plans and special promotions displays for +15 stores in Italy, Spain and Portugal.Identified key messages and set a clear image for VM local teams by drafting VM guidelines and coaching local teams with tailored training and workshops.Led major brand events and collaboration (Salone del Mobile, Pitti Uomo) by coordinating VM planning, and execution, location and stores set up, pr and marketing/communication strategy.

Milano, Firenze, Bologna

Mapped in-store customer journey to strategically place products according to global VM guidelines.Implemented all visual merchandising activities including window displays, mannequin styling and garment presentation according to COS fashion statements and iconic brand inspirations.Analyzed weekly sales figures and service results to take appropriate actions in order to maximize sales performance.Coached and trained brand ambassadors in store by sharing brand vision… Show more Mapped in-store customer journey to strategically place products according to global VM guidelines.Implemented all visual merchandising activities including window displays, mannequin styling and garment presentation according to COS fashion statements and iconic brand inspirations.Analyzed weekly sales figures and service results to take appropriate actions in order to maximize sales performance.Coached and trained brand ambassadors in store by sharing brand vision and product knowledge to elevate customer service and experience.Led COS international business development team as VM Project Manager to successfully open flagship stores in strategic locations: Seoul- 2014 Sydney- 2015 Show less