Daniele Pinna Email & Phone Number

Italy

Novara, Piedmont, Italy

AFTERSALES - TECHNICAL SERVICE – CUSTOMER CARE CoordinatorRe-organization of resources and processes of warranty management (authority), technical help desk and customer care through the implementation and customization of a CRM platform. Definition and execution of product quality monitoring, issue log management and quality incidents.Activation of sales.

Milano, Italia

Global responsible of sales & marketing, logistics, technical services, warranty management, assistance and customer care for spare parts and accessories of Piaggio Group Brands (Vespa, Piaggio, Aprilia, Moto Guzzi)Commercial and operations structures re-organization with significant performances increase on sales, net result and service level. (best.

Milan Area, Italy

Global responsible for creation and deployment of Piaggio Group Retail Strategy. Launch of new show room format “Motoplex”, opening owned flagship stores and more than 500 franchised stores worldwide. New process, standards and lay-out definition. Activation of retail marketing initiatives to build up store traffic.Responsible for Vespa, Piaggio, Guzzi.

Metropolitan City Of Turin, Piedmont, Italy

CMO – MOPAR PARTS & SERVICES Management of 350k SKU’s for pricing, planning and product definition. Consumer and Trade Marketing sales support: forfait campaigns, adv institutional campaign, CRM, retail price management. Market analysis and sell-out benchmarking. New accessories line-up launch and current range refresh: increase of items available for each.

Milan, Lombardy, Italy

MARKETING & PRODUCT DIRECTOR ItalyResponsible for Product Marketing, Direct Marketing and Communication (ATL/BTL)CRM strategy (multi target campaigns and out-bound enhancement: +18% redemption) POS lay-out and communication tools renewal (BTL optimization and -20% savings)New ADV strategy (positioning, testimonial, language, planning: store traffic.

Greater Turin Metropolitan Area

MARKETING MANAGER fast moving products – Parts & ServiceResponsible for tactical and strategic actions on top moving parts managing HQ a nd Emea local teams.BCC resourcing plan for price repositioning and competitiveness recover of top moving product families, in coordination with CNH Eu & NA.Launch of new product families (Maintenance kit, Remanufactured.

Greater Turin Metropolitan Area

Creation and regional deployment of Trade Marketing activities, suppliers co-marketing initiatives and coaching to local marketing teams.Collection, analysis, performances evaluation and diffusions to other markets of local best practices.Creation and launch of Stock & Display project (workshop storage and show room display system for service parts and.

Montecchio Maggiore, Veneto, Italy

Responsible for creation, planning, supervision and coordination of Trade Marketing and Distribution activities both in the domestic market and in the European subsidiaries (France, Germany, UK, Spain, Austria, Switzerland, Czech Republic, Slovakia, Poland). Member of the team in charge of following international supplying tenders (modern distribution).

Omegna, Piedmont, Italy

Product Marketing, communication and sales support. Re-organization and training of Marketing structure in Italy and France. Responsible for the multi-channel strategy (Retailers, Modern, Wholesalers), both on Italian and foreigner markets; balancing of sales condition on the European market, through new brand and dedicated product range launching.Creation.

Milan, Lombardy, Italy

Responsible of aperitifs (Sanbitter, Gingerino) and soft drinks (Sanpellegrino, Recoaro, Pejo). Responsible of Sanbitter brand image repositioning (2 new adv campaigns), distribution balancing (channel overlapping), promotional activities (in-store and on-pack promotions) and of product up-grade (packaging restyle by Giugiaro Design).Augmentation of sales.

Milan, Lombardy, Italy

Marketing responsible of Amaro Ramazzotti (50% of company turn over) and of the whole range of Pernod Ricard made in Italy products.Repositioning and international re-launch of Amaro Ramazzotti, through a complete use of marketing mix leverages (new adv campaigns, on-pack promotions, new packaging, price control and leadership, distribution balancing).