AFTERSALES - TECHNICAL SERVICE – CUSTOMER CARE CoordinatorRe-organization of resources and processes of warranty management (authority), technical help desk and customer care through the implementation and customization of a CRM platform. Definition and execution of product quality monitoring, issue log management and quality incidents.Activation of sales technical support services (pre-sale) and study of warranty extensions and maintenance package services (after-sales).Scouting… Show more AFTERSALES - TECHNICAL SERVICE – CUSTOMER CARE CoordinatorRe-organization of resources and processes of warranty management (authority), technical help desk and customer care through the implementation and customization of a CRM platform. Definition and execution of product quality monitoring, issue log management and quality incidents.Activation of sales technical support services (pre-sale) and study of warranty extensions and maintenance package services (after-sales).Scouting and re-organization of service network to be supported by training plans, remote technical support and distance learning Show less

Global responsible of sales & marketing, logistics, technical services, warranty management, assistance and customer care for spare parts and accessories of Piaggio Group Brands (Vespa, Piaggio, Aprilia, Moto Guzzi)Commercial and operations structures re-organization with significant performances increase on sales, net result and service level. (best Italian after-sales service 2 wheels 2020).Review of service network process, roles and standards focused on customer satisfaction and… Show more Global responsible of sales & marketing, logistics, technical services, warranty management, assistance and customer care for spare parts and accessories of Piaggio Group Brands (Vespa, Piaggio, Aprilia, Moto Guzzi)Commercial and operations structures re-organization with significant performances increase on sales, net result and service level. (best Italian after-sales service 2 wheels 2020).Review of service network process, roles and standards focused on customer satisfaction and retention. Launch of service contracts by model, including maintenance packs and extended warranties.Supply chain, logistics and sales processes reengineering through the development of an end to end digital infrastructure including demand planning, WMS and multichannel e.commerce and services platforms. Show less

Global responsible for creation and deployment of Piaggio Group Retail Strategy. Launch of new show room format “Motoplex”, opening owned flagship stores and more than 500 franchised stores worldwide. New process, standards and lay-out definition. Activation of retail marketing initiatives to build up store traffic.Responsible for Vespa, Piaggio, Guzzi, Aprilia vehicle accessories, lifestyle, apparel e licencing. New products R&D, marketing and sales support, launch of customizations… Show more Global responsible for creation and deployment of Piaggio Group Retail Strategy. Launch of new show room format “Motoplex”, opening owned flagship stores and more than 500 franchised stores worldwide. New process, standards and lay-out definition. Activation of retail marketing initiatives to build up store traffic.Responsible for Vespa, Piaggio, Guzzi, Aprilia vehicle accessories, lifestyle, apparel e licencing. New products R&D, marketing and sales support, launch of customizations projects (Guzzi Garage, Aprilia Pit Stop). Show less

CMO – MOPAR PARTS & SERVICES Management of 350k SKU’s for pricing, planning and product definition. Consumer and Trade Marketing sales support: forfait campaigns, adv institutional campaign, CRM, retail price management. Market analysis and sell-out benchmarking. New accessories line-up launch and current range refresh: increase of items available for each car model, order process integration with new car sales, visibility enhancement (P.o.P., BTL, Events, Web), special plan for Jeep… Show more CMO – MOPAR PARTS & SERVICES Management of 350k SKU’s for pricing, planning and product definition. Consumer and Trade Marketing sales support: forfait campaigns, adv institutional campaign, CRM, retail price management. Market analysis and sell-out benchmarking. New accessories line-up launch and current range refresh: increase of items available for each car model, order process integration with new car sales, visibility enhancement (P.o.P., BTL, Events, Web), special plan for Jeep customization.Mopar brand integration and launch process: communication codes and plan, events, pricing harmonization, product definition alignment.Aftersales leader on connected vehicle project, monitoring telemetrics requirements and application on Aftersales customer journey.Creation and application of Digital CRM plan and organization: launch of industry best in class digital platform (owner center) to engage customers during aftersales journey Show less

MARKETING & PRODUCT DIRECTOR ItalyResponsible for Product Marketing, Direct Marketing and Communication (ATL/BTL)CRM strategy (multi target campaigns and out-bound enhancement: +18% redemption) POS lay-out and communication tools renewal (BTL optimization and -20% savings)New ADV strategy (positioning, testimonial, language, planning: store traffic increase +40%, cost per contact reduction -15%)Promotional/co-marketing agreements

MARKETING MANAGER fast moving products – Parts & ServiceResponsible for tactical and strategic actions on top moving parts managing HQ a nd Emea local teams.BCC resourcing plan for price repositioning and competitiveness recover of top moving product families, in coordination with CNH Eu & NA.Launch of new product families (Maintenance kit, Remanufactured, All Makes, Classic Line)

Creation and regional deployment of Trade Marketing activities, suppliers co-marketing initiatives and coaching to local marketing teams.Collection, analysis, performances evaluation and diffusions to other markets of local best practices.Creation and launch of Stock & Display project (workshop storage and show room display system for service parts and accessories).Responsible for Marketing Intelligence and Pricing Management

Responsible for creation, planning, supervision and coordination of Trade Marketing and Distribution activities both in the domestic market and in the European subsidiaries (France, Germany, UK, Spain, Austria, Switzerland, Czech Republic, Slovakia, Poland). Member of the team in charge of following international supplying tenders (modern distribution), with special focus on final negotiation and deployment of the agreement in every single country. Control and merging of the European pricing… Show more Responsible for creation, planning, supervision and coordination of Trade Marketing and Distribution activities both in the domestic market and in the European subsidiaries (France, Germany, UK, Spain, Austria, Switzerland, Czech Republic, Slovakia, Poland). Member of the team in charge of following international supplying tenders (modern distribution), with special focus on final negotiation and deployment of the agreement in every single country. Control and merging of the European pricing policy.Launch of international loyalty/incentive platform.SALES and MARKETING FRANCE: responsible for commercial operations of the french market managing the local team (5 HC customer service and 8 HC sales force).Re-shaping of sales network and deployment of multi-channel distribution model through appointment of new local distributors and support to their sales force.Negotiation and commercial agreements with local and national purchasing groups. Show less

Product Marketing, communication and sales support. Re-organization and training of Marketing structure in Italy and France. Responsible for the multi-channel strategy (Retailers, Modern, Wholesalers), both on Italian and foreigner markets; balancing of sales condition on the European market, through new brand and dedicated product range launching.Creation and deployment of “Corner Lagostina”, shop in shop format dedicated to the high-level retailers supported by a network of visual… Show more Product Marketing, communication and sales support. Re-organization and training of Marketing structure in Italy and France. Responsible for the multi-channel strategy (Retailers, Modern, Wholesalers), both on Italian and foreigner markets; balancing of sales condition on the European market, through new brand and dedicated product range launching.Creation and deployment of “Corner Lagostina”, shop in shop format dedicated to the high-level retailers supported by a network of visual merchandisers (more than 250 shops realized the first year in Europe, Taiwan and China, reaching more than 30% turnover increase).Creation of the new concept, product range, catalogue and p.o.p. materials “Tableware”, entering Lagostina brand in the flatware market: market-share 15% one year after start-up.Co-marketing and partnership: Ritz Paris, Congusto, Gambero Rosso, Whirpool, Prova del Cuoco, Lube, etc.Head of “Corporate Business and Promotional Sales” (promotional sales, co-marketing, incentive, tv infomercial, direct marketing, professional and hotelerie channels) Show less

Responsible of aperitifs (Sanbitter, Gingerino) and soft drinks (Sanpellegrino, Recoaro, Pejo). Responsible of Sanbitter brand image repositioning (2 new adv campaigns), distribution balancing (channel overlapping), promotional activities (in-store and on-pack promotions) and of product up-grade (packaging restyle by Giugiaro Design).Augmentation of sales and market share (leader off-trade consumptions), obtaining also the price leadership. Launching of the new “shape” bottle of… Show more Responsible of aperitifs (Sanbitter, Gingerino) and soft drinks (Sanpellegrino, Recoaro, Pejo). Responsible of Sanbitter brand image repositioning (2 new adv campaigns), distribution balancing (channel overlapping), promotional activities (in-store and on-pack promotions) and of product up-grade (packaging restyle by Giugiaro Design).Augmentation of sales and market share (leader off-trade consumptions), obtaining also the price leadership. Launching of the new “shape” bottle of Sanpellegrino soft-drinks (Aranciata, Chinò, etc.), reaching the doubling of sales volumes and average price increase. Creation of new product concept and launching program (Sanbitter Smile, Chinò NRG) Show less

Marketing responsible of Amaro Ramazzotti (50% of company turn over) and of the whole range of Pernod Ricard made in Italy products.Repositioning and international re-launch of Amaro Ramazzotti, through a complete use of marketing mix leverages (new adv campaigns, on-pack promotions, new packaging, price control and leadership, distribution balancing), reaching growth of sales and market-share both on Italian and foreigner markets.Re-launch of Sambuca: from 100.000 to 500.000 litres in… Show more Marketing responsible of Amaro Ramazzotti (50% of company turn over) and of the whole range of Pernod Ricard made in Italy products.Repositioning and international re-launch of Amaro Ramazzotti, through a complete use of marketing mix leverages (new adv campaigns, on-pack promotions, new packaging, price control and leadership, distribution balancing), reaching growth of sales and market-share both on Italian and foreigner markets.Re-launch of Sambuca: from 100.000 to 500.000 litres in 3 years.In-store activities on disco and pubs channel. Launch of Grappa Fior di Vite extension line, entering the fast-growing market of single-vine spirits. Show less