Daniel Cho Email & Phone Number

Las Vegas, Nv, Us

Incubating and accelerating growth for organizations in regulatory affairs driven, fledgling spaces.

Architecting business modeling and growth paths embracing cannabis industry regulations, building data stacks, and brand partnerships. Yes. We're spinning up some brave projects. Created new revenue channel opportunities for CannaCraft, Papa & Barkley, and operators with unique owned D2C properties for the regulated market and the national market.)My joy is always to learn, coach and grow a developing proprietary financial attribution and transaction platform for every cannabis consumer and developing entrepreneur. we launched data stacks, CDP, w ESP & CRM, commenced automation to segments.and programmatic campaigns. We keep on.

Santa Rosa, California, Us

Lead digital CDP implementation and stack integrationOwn and drive advertising, PPC, OTT, Programmatic, OOH, Search.Automated workflows, sales ops & enablementOversee performance, growth, and sell-through strategies with retailers brands and form factors:ABX: vapes & concentratesCare By Design: Emerald Cup award winning health & wellness products Farmer & the Felon: Emerald Cup award winning flowerLagunitas Hi-Fi Hops: THC CBD non-alcoholic beerSatori: confectionariesGem & Jane: THC CBD sparkling bubbly

Pasadena, California, Us

- Increased DTC marketing and sales to 4x ROAS- Created channel specific content education - Unified actionable insights with a blended customer data infrastructure integrating tech stacks; Mixpanel, Segment, Google Analytics, Iterable, Google Ads, Programmatic, Facebook, Shopify 3rd party marketplace SaaS- Execute revenue based data driven digital strategies- Oversee product development

• Drive revamping of brands, entailing websites, social media, collateral, and OOH, leading creative direction, copywriting, art direction, and production• Architect inbound marketing ecoystems integrating blogs, social media, micro-content, white papers, webinars, videos, and predictive email campaign automation.• Drive Google Ads / SEM campaigns, monitoring and optimizing performance addressing budgets, keywords, and testing new creative placements: text, display, responsive search, and responsive display ads focusing on conversions• Created GTM strategies for the wide release of a theatrical film, and a video game launch, encompassing inbound marketing, content development, SEM, programmatic, and influencer campaigns.• Client Industries: Financial (banking & investment), Education, Restaurant, Film, Video Game

Los Angeles, Ca, Us

• Developed a full-scale Marketing department recruiting & leading a team of 8 direct reports, 4 vendors, and executing growth business strategies driving growth of the organization's workforce from 30 to 100. • Led the SLA and Marketing to Sales Pipeline, growing new revenue streams by 3x, to deliver a lift of over $4MM in 1 year.• Executed GTM strategies for 8 products resulting in $20MM in the Sales pipeline at year 2, at an ROI of 4:1 ---entailing staff, vendors, & buys, leading creative direction, copywriting and art direction, media planning & production.• Drove CRO initiatives, increasing acquisition of leads by 300%, Marketing Qualified Leads to 700%, leading a new revenue stream at an average of $83k LCV. • Owned Inbound Marketing, driving content strategy, email automation, SEO, within an ecosystem of 4 websites, and 3 blogs, increasing lead acquisition by 500%, and SERP to the top 3 searched company & product keywords.• Developed & launched an HRIS SaaS platform, directly working with the Director of Technology overseeing sprints & stories, UI/UX, MVP, and leading strategic partnerships, pricing modeling, and executing the GTM strategy.• Directed team responsible for SEO, PPC and Programmatic campaigns, overseeing media buys, production, trafficking, analysis, and weekly campaign reporting. • Revamped Sales, Marketing & Finance alignment, transitioning the CRM from Salesforce to Hubspot, overseeing Sales Operations & Enablement, and developing Sales cadences with multi-variate sequences with calls, ghosts, script, and copy.• Video Production: concepted ads, wrote TV ad scripts, led sound mixing & music composition • Penetrated 10% of a niche B2B industry of Regulatory Affairs (Affordable Care Act & Pay Equity), Tax Credits, & Workforce Management, engaging niche buyer personas encompassing insurance & accounting partners, & C-Suite decision makers.

• Revamped Sales and Marketing strategies for Paragon One, establishing new target audiences, and sales operations, while implementing new creative direction overseeing copywriting and art direction. • Launched new GTM strategies for Podigy Audio, developing partnerships with music industry executives, founding new creative direction, and introducing new strategic opportunities. • Concepted & executed the initial campaign- reconciliation and renaissance after the LA Riots enclave ethnic communities through soccer, the MLS Los Angeles Football Club (LAFC) and the construction of the Banc of California stadium.• Oversaw inbound marketing, social campaign, ad engagement, driving optimization of traffic, conversions and budget efficacy.• Concepted and oversaw creative direction and production including Video, Static, SEM, and HTML5 ad units, delivering over 50MM impressions across 5 clients campaigns.• Freelance consultant clients: Major League Soccer: Los Angeles Angeles Club (expansion team), Fairgrounds (Ron Fair, former chairman of Geffen A&M, Capitol), Macy Gray, Lifehouse, Paragon One, RMS Engineering, Podigy Audio.

• Directed grassroots marketing initiatives, fulfilling brand awareness and penetration, while increasing website traffic by 300%, and delivering an ROI 2:1 on media spends encompassing AdWords, Facebook, & Programmatic campaigns.• Implemented launch and production of e-commerce, reducing overhead by 80% while managing web hosting, product fulfillment, cataloguing, and merchandising creative within our daily updates, weekly, and quarterly sales objectives. • Developed social media initiatives consisting of content generation on Facebook, Twitter, Instagram, YouTube, and blog, along with content calendar creation and execution, resulting in a 300% increase in engagement and 350% increase in followers.• Managed editorial coverage for publications & product placements with fashion influencers totaling over 30MM impressions• Executed all digital advertising: creative, production, media planning, and post-campaign reporting.• Directed email lead-nurturing campaigns, achieving industry high metrics of 40% open rates and 10% CTR.

Us

• Acquired and oversaw 35+ accounts driving growth for recording artists, actors, and record labels- Pioneered partnerships with Apple, Facebook, Yahoo, AOL, Billboard, Ustream, Microsoft, and YouTube.• Drove A/B Testing across client campaigns, constructed concepting, site/page/ad production, metrics analysis, recommendations, and performance optimization, leading to a CTR/conversion improvement of 20-30%. • Led creative team’s advertising campaigns of SEM, display and contextual placements, and optimized performance with keywords, copy, and placement optimizing impressions, click-throughs, and conversions.• Creator / Executive Producer of TV show, “Short Notice” on terrestrial cable network Mnet, spanning 36 episodes for 3 seasons - Managed production, talent booking, and scriptwriting, and drove acquisition and content licensing for the show.• Produced 2 US tours with Aziatix encompassing 16 states, 1 Asia tour with Macy Gray, and 36 TV shoots with “Short Notice”.• Owned creative & managed 30 campaigns encompassing digital advertising, social media, lead nurturing, and PR placements. • Directed client presentations and reviews, consistently achieving KPI’s and establishing best practices while covering strategy, production, QA, trafficking, deployment, and post-campaign reporting. • Client Portfolio: Nexon, Macy Gray, Snapple, Schick, Love Culture, Mnet America, Lifehouse, Nelly Furtado, 429 Records [Blues Traveler, Smashmouth, Roberta Flack, Soul Asylum], Sam Adams, Virgin Records, Fairgrounds/Ron Fair, LL Cool J.

Seoul, Seoul, Kr

Created "Short Notice", a television program highlighting Asian American short films, and those behind the stories; filmmakers, actors, directors, screenwriters, championing the Asian narrative in short film formats. Led filmmaker and talent outreach, content curation, network relationships and reporting, and production logistics. Filmmakers featured: Randall Park, CS Lee, James Kyson Lee, Smith Cho, Archie Kao, Louis Changchien, Tamlyn Tomita,

Santa Monica, California, Us

• Established digital strategy for content monetization of online properties, music licensing, and partnerships.• Achieved an effective average ROI of 150% using digital advertising and marketing initiatives, with a highest breaking record of over 30% of newly signed artists and ROI of 4:1.• Managed editorial, creative, and strategic placements with partners such as Yahoo!, AOL, Microsoft, TMZ, MySpace, Facebook, Xbox, People, Conde Net, Perez Hilton, Nexon, TMZ, Elle Girl, and CosmoGirl, and Apple, garnering over 50MM impressions and ultimately increasing sales and product penetration.• Evolved production implementing dynamic infrastructures championing analytics, syndication, feeds, SEO/SEM, and CMS optimization, and revenue generating models from lead generation to rich-media.• Drove all interactive promotions, planning and executing display and SEM advertising, and digital marketing, concepting all art, copy, video, production, distribution, and publishing of digital content.• Artist Portfolio: Mary J. Blige, Lifehouse, Counting Crows, Nelly Furtado, Macy Gray, Keyshia Cole, Emmy Rossum, Matt White, Common, Angels & Airwaves, Snoop Dogg.

Nyc , La, Us

• Founding member of EMERGE, specializing in mobile, messaging, social networking, viral and online gaming research, expanding the role of digital media, driving new activation and conversion opportunities for the agency’s clients.• Managed and executed digital advertising campaigns, microsites, site developments, viral initiatives, and CRM campaigns encompassing strategy, concepting, production and placements, meeting internal/external deadlines.• Presented scope proposals, quarterly and campaign reports, for integrated mobile and event marketing campaigns.• Led metrics reporting to clients, articulating best practices, industry standards, and mid and post-campaign reporting and analysis and optimization.• Planned and managed fiscal year timelines and budgets including forecasting, reconciliation and allocation. • Client Portfolio: Energizer, Visa, Uncle Ben’s, Pedigree, Whiskas, Hoover, Nissan, Infiniti.

· Developed campaign website, integrating content with an emphasis on interactivity and viral marketing · Acquired and nurtured over 10,000 registered voters to activate the base to volunteer, donate, and vote, overseeing all creative and operations of e-mail deployments· Managed content calendar, creative, and production of all creative including advertising, literature, mailers, and sequenced messaging. · Planned and enhanced the field voter registration and GOTV campaigns implementing agile operations, CRM, and real-time data analysis.

Us

Led digital partnerships, managing cross-promotional integration & content development with MTV, Microsoft, Apple, Warner Bros Records, Interscope Geffen A&M, Sony Music, Capitol Records, AOL, Real, and the 1st official partnership in MySpace history driving over 3 million voter registrations, and 20 million youth to the polls on Election Day.• Planned & executed CRM building strategies, designing and executing email deployments with empowerment & education initiatives driving mobilization of over 15,000 members Street Team volunteers, and 3.3 million in the CRM.• Managed development & implementation of Online Voter Registration system’s architecture and design, GOTV mobilization online site, and Voting Poll Locator app with Motorola.• Created websites, web content and marketing initiatives of 20 national and regional campaign.

Washington, District Of Columbia, Us

Correspondence, Presidential Travel Research, Briefed POTUS, Election Polling Research, Analysis, Vetting

Bachelor Of Arts - Ba, Political Science

Education record