Communication management for all the product line up of the company. Responsible for the launching strategy and campaigns, creative direction to the agency, merchandising material development, e-mail marketing and advises for the commercial team and customers, technical manuals, catalogues, videos and trainings. Media plan negotiation, coordination of three media and package agencies under my responsibility and approval of all product related material in the company. Co-responsible for the packing implementation project for Amanco Brand. Budget planning and management, team coordination and interface with several company areas. Partnership with brand, trade and sales team on the retail operation and campaigns, also on the new channels: as the site, all social media and cellular app.Achievements: Several SKUs launching, detaching the water tank line up. Responsible for the first show room with a global solution in a workshop.

Product management: responsible for refrigerators, most representative company revenue, microwave, dish washer, wine cellar and water drinker segments and also new opportunities mapping. Responsible for projects development, bringing imported products to Brazil and working on its nationalization to introduce it at Brazilian market. Management of all product strategy, price positioning, competitor analysis, channel and distribution, P&L, negotiation and feasibility project analysis, focusing on profitability. All product cycle follow up and its market performance, market share analysis and action proposals in partnership with trade and brand team. Interaction with all company areas.Achievements: growth of 400% on sales in one product segment and 13 projects launched in the market. Participation in two continental workshops for strategic decisions in Mexico.

Responsible for the B2B product area start up at LG Brazil and for the Digital Signage, Hospitality and Security corporate solutions management defining the line up with the headquarter. Responsible for the product introduction strategy, new market development, briefings, media plan, releases, promotional material, trainings, market study implementation and monitoring, trend analysis, market share, competitors track, positioning, pricing, P&L control and analysis. Co-responsible for the service and exclusive B2B support. Responsible for forecast validation, considering national and imported products, and its follow up during the importation process to Brazil. Participation at the channel strategy and action plan development and also partnership with trade marketing, focusing on sell in for brand consolidation. Annual marketing activity plan for the area, budget control and also production and sales result follow up, reporting directly to an expatriate director. Spokesperson and responsible for fairs in Brazil. Achievements: Digital Signage and Hospitality Consolidation, conquering the leadership on both segments. Start up of Security line up. Participation at CES (USA) to evaluate trends.

New Plasma and IPS technology campaign coordination and launching strategy for those products, being responsible for all marketing activities: specification, briefings, product comparison, strategy communication development to the point of sale – responsible for guarantee the the material at the biggest retailers of the country - , digital and off line, trainings, trade marketing and events. Sales follow up, market analysis and GFK, forecast and price positioning evaluation. Participation at the biggest TV launchings of the brand, market leader. Achievements: Slim TV, Time Machine, Scarlet and New Plasma launching at Brazil. Best practice presentation at Argentina.