Daniele Hammond Email & Phone Number

London, England, Gb

London, United Kingdom

1. Define, socialise, mobilise and deliver a publishing and optimisation vision in line with our client, stakeholders and business units strategic business goals.2. Recruiting and managing global & offshore teams including travel.3. Design and implementation of publishing processes and tech, governance & policies, SLAs, meeting cadence and accompanying documentation and templates. 4. Oversee global website migration project; 150 multi-language/product/role to Adobe Experience Manager 6.5. 5. Pre-migration Living Ratings score (2019) #67; post-migration Living Ratings score (2022) #2 (Asset Management category).6. Implementation of Workfront for process, integration of WorkFront to AEM for automation, translation (Transperfect) Connector to AEM. Various automation and publishing efficiency tools & functions. 7. Oversee market research & usability studies, and track industry developments with regards to productivity, collaboration, data, channel solutions.8. Understand implications to product vision and strategy and pivot according to company strategy. Adobe Summit 2023 on-site attendee. 9. Identify market needs and trends, interfacing with line of business clients as needed to define the scope and position of the product.10. Create and maintain the product's definition, product roadmap, 'Outcome and Key Results' (OKRs), customer facing SLOs/SLAs and prioritize the product backlog whilst maintaining a vision for the product.11. Extensive experience of building strong, cohesive partnerships with key stakeholders.12. Experience writing & grooming technical stories in JIRA/JAZZ/WorkFront/confluence using industry standard notations.

London, United Kingdom

1. Inbound and Innovation Director, focused on growing a best-in-class, client-led, lead generation digital experience.2. Define and communicate vision and strategy for a new Inbound marketing team including remodeling internal roles and responsibilities, processes and governance. 3. Strategy roadshow for senior execs to communicate vision and OKRs. 4. Recruitment, training and managing of team based in London; 2 content curators, 2 digital campaign marketers, 1 performance marketing manager (PPC/SEM). 5. Define and implementation of LiveChat (online chat functionality); automated / user pre-acceptance of disclaimers, scripts, training and functionality, as part of a larger lead-generation strategy.

London

1. Rebrand of Source website implementing a fresh and colorful design by Mother London. 2. Persona research with a focus to redesigning the product pages. Proof of concept and testing. 3. Digital inbound strategy; attracting customers through relevant and topical content, adding value at every stage in our client’s buying journey. 4. Marketing automation strategy using Hubspot automation platform. 5. Source was acquired by Invesco in August 2017.

London, United Kingdom

Responsible for iShares EMEA website experience, design and development. Website CMS migration, client segmentation, user experience, targeted solutions for multiple client types. Led a team of 4 in London to ensure all iShares digital projects were aligned and delivered to the global strategy. At this time the London team embarked on a "digital transformation" journey. This involved ring-fencing a small team to focus on user-led proof of conceps within an 8 week sprint using agile best practices. The team performed user-research and focus groups by segment, translating the findings into client challenges and solutions, user-stories and moments of truth. This then formed a wish list for clients which led to digital initiatives per segment. I was focused on the retail space and led multiple tactical initiatives.

London, United Kingdom

Global Content Publishing Team Manager. I managed 21 content publishers who processed content and page builds for 300+ websites, across all channels of BlackRock, including iShares, in all EMEA languages. The content publishing team are based in Gurgaon, India, where I travelled to train & recruit members, and to implement / enforce best practice workflow & publishing processes. Responsibilities include (but not limited to):- Liaise with business partners to ensure alignment of priorities - Resourcing projects according to business strategy- Interviewing and recruiting team members- Objective setting, personal development and performance managing- Implementing new processes; e.g. various tools including JIRA to request digital marketing tasks - Documenting all processes, reporting and socializing- Training both team members and business partners / stakeholders- SME - iShares Belgium website build- SME - iShares UK Adviser microsite build- BlackRock website CMS migration projects- iPad App strategy and publishing- FSA Disbanding / CFA implementation- Benchmark and web audit study- Daily Fund Factsheet Manager

London, United Kingdom

Responsible for development, enhancement and expension of the iShares EMEA suite of websites. Liaise with country marketing managers and sales to align with company objectives and building business cases. Covering team lead in the latter stages, I managed a team of 3 in the UK. As well as BAU campaign requests, the scope also covered a number of high profile and regulatory projects such as MIFID IV & KIID, plus the web expansion into Luxembourg, Spain, UAE and 4 Nordic countries. Responsibilities include (but not limited to):- BlackRock web acquisition project - web integration project- Project managed all iShares fund launches from a web build perspective - Contributed to the securities lending data transparency project- Designed and implemented an automation process for the replacement of documents- BlackRock Brand Campaign Phase I & II 2012 - "So what do I do with my money?"- Site metrics, reporting and analysis- Third party site management- Translation services management- iShares ETF online expansion throughout EMEA- Digital project testing, user-stories and test script-writing- Business requirement and documentation - Daily Fund Factsheet Manager (BAU)

London, England, United Kingdom

Responsible for product and project managing the expansion of the daily fund factsheet (DFF) platform for all iShares ETF funds in Europe, the Middle East, Hong Kong, Japan, Mexico & Brazil. The DFF platform build was an inhouse initiative which automated the creation and publication of 5000+ factsheets per day to websites around the globe, in 14 languages including Simplified Chinese, Traditional Chinese and Japanese.Project manager for all aspects of the expansion:- Currency Hedge - Swap product - ETC product- Pie chart rules for display- Additional countries and languages- Additional data point implementation- Liaising with business partners for product data implementation- Business requirement gathering and documenting

London, England, United Kingdom

Responsible for the content on all European iShares websites, which at the time included 7 countries, in 5 languages. Ensuring the websites adhered to local regulator laws and legal obligations. Liaise with country marketing managers regularly to ensure efficient implementation of their local marketing web strategies.Responsibilities include (but not limited to) - Teamsite 6 content publishing for all countries- Marketing messaging & strategy implementation- YesMail / SilverPop email marketing in multiple languages- Microsite & landing page creation- iShares Cup sponsorship support and registration- iShares online investment game implementation- Indexchange acquisition - web integration project- iPath products web build project manager

London, United Kingdom

Responsible for all graphic design needs in London and New York.- Intranet design and build in WordPress- Client website design and build in WordPress- Pitch presentations in PPL- Conference designed material in Illustrator / Photoshop- Flyers / invites in Illustrator / Photoshop- All other marketing collateral.

Responsible for designing and formatting company presentations, research notes, reviews, sector reports & marketing collateral. The majority of these were time sensitive and required strict quality control. I also managed the design & maintenance of the groups’ 5 websites, using the CMS to upload research, as well as Dreamweaver to build & edit the HTML pages on the websites. I designed screen shows and all marketing materials for the group, fact sheets, adverts, invitations and brochures for newspapers. This was either done in Illustrator or PhotoShop. I was also the Project Manager for the Blue Curve programme, (customised software), which was implemented at the beginning of 2005. I acted as the key communicator between Blue Curve and Evolution ensuring that the project was constantly tested when implemented, keeping to strict guidelines and solving any problems as and when they occurred. At this time I was responsible for 2 members of staff & their training.

Employed as an admin assistant on a temp to perm basis, I also helped create word, powerpoint and marketing material templates.

Ba Hons, Graphic Design, Foundation Diploma And Graphic Design Degree

4 A-Levels, Art, Psycology, English & General Studies

9 Gcse'S, Maths, English, French, Geography, Art +4