After graduating from Leeds University with a degree in Philosophy and no idea what to do next, I decided to become a chef. I knocked on the kitchen doors of every catering establishment in Leeds & the only place to get back to me was the Brasserie of the Malmaison Hotel, who offered me the position of commis chef at £8,500 pa. In the 2 years I was there, I was trained in the techniques of classical French cooking, completed the NVQ qualification and developed a passion for hospitality. After Malmaison, I moved back to London and joined Caprice Holdings; while working at the Frieze Art Fair, I had my first taste of event catering and after 2 years working at J Sheekey, I started catering events, independently and for catering companies in and around London. In 2005, I was thinking about launching a catering company, out of a deli in Kensington, when I was introduced to GlobalGuestList who were planning a Birthday party and had no-one to run it. I took it on and, when one of their team of 4 resigned, they asked if I would be interested in joining them as a Lifestyle Enhancer.At the time the business was primarily a concierge service, looking after the social needs of executives in the city. We had started to organise private events and some of our private clients began to ask us on to work on their corporate events.In the years to follow, we rebranded to become emc3 and moved our focus to corporate events and conferences. We used the expertise, knowledge and contacts, that we built up over the years of providing concierge services to highly demanding HNW clients, to innovate in the conference industry and to focus on our customers’ and their attendees’ experience.Initially our focus was the logistics of the event, but as we built long term relationships with our clients, such as LinkedIn, NYU & Google, we started to get more involved in the conceptualisation, design and messaging underpinning their events. My passion now lies in, the development and delivery of our clients’ event and marketing strategies. Over the last couple of years, we have been developing (and continue to develop) our creative process, which helps our clients build alignment and consensus within their executive teams, so that we can deliver on their ambitious objectives.We sum this approach up with our Mission Statement which is: to bring stories to life with strategic insight, and powerful creativity, grounded in meticulous organization and efficiency. We do this by carefully curating 3 touch points: people, spaces & messaging.