In my role as a Solution Partner, I hold a pivotal position in the establishment of the Solution Partners team, an integral part of the central Data & Analytics organization at Volvo Cars. Our primary mission is to address the data and analytics requirements of various Data Hubs within Volvo Cars. My primary focus lies in enhancing our quality processes, and I'm an active member of the Quality Data Hub leadership team.In this capacity, I've been involved in:Driving the implementation of Volvo Cars' Data and Analytics Enterprise Strategy: I've collaborated with business leaders and local data hubs to define and communicate data and analytics strategies customized to the unique needs of various business functions. A central aspect of my role is to act as an ambassador for data and analytics at Volvo Cars, fostering a data-driven culture that brings about transformative change.Cross-Functional Collaboration: I've worked closely with cross-functional teams throughout the organization, collaborating with peers from business, data, and engineering to successfully implement data and analytical products at scale.Additionally, alongside my role as a Solution Partner, I oversee the Generative AI portfolio of use cases focused on process improvements and enhancing the user experience. Our main objective is to conduct experiments to gain insights into how Volvo Cars can effectively harness and scale these techniques across the organization, ultimately delivering substantial business value.

In my role as an AI Product Manager, I facilitate the process of identifying the most valuable business cases for applying AI throughout Volvo Cars. Each year, we evaluate a multitude of potential use cases. In some instances, we conduct a short proof of concept (POC), while in others, shorter analytical projects help us realize the value. For selected opportunities, I collaborate with a team of data scientists, data engineers, and ML engineers to fully realize the business potential.My main projects include:Demand Forecasting and Supply Matching:The automotive industry's supply chain involves long lead times, requiring most car specifications to be decided before a customer makes a purchase. Successful execution of this project could lead to reduced marketing spend. It focuses on forecasting customer preferences for the next one and a half years and optimizing them to align with our production capabilities.Warranty Claims Anomaly Detection:Annually, we receive numerous warranty claims, with most being valid. However, some require correction. This project's goal is to identify anomalies in the claims, ensuring that we have accurate information to enhance our product quality. As a bonus, it helps uncover any fraudulent claims.

My main project during this time was the launch of the new volvocars.com. In the project I was the business stakeholder for the markets in the EMEA region, facilitating knowledge sharing between people in the project. One other project I'm proud of during this time is my work as product manager for the Site-To-Store, where we went from idea to launch in just three weeks time, in the middle of Corona. The purpose of the project was to create an online buying experience with the existing tools since all our retailers where in lockdown.

Star Republic is a leading digital commerce agency in Europe.My main projects:Wasa Kredit - a part of LänsförsäkringarLike probably most banks that have been around a couple of years, Wasa Kredit is built around legacy it-system, culture and processes that make it hard to keep up with innovation from fintech companies. Unlike most banks, Wasa Kredit made the bold decision to start from scratch to create a new business online. To do this they used Star Republics Startup-as-a-Service offering. That made it possible to go from project start, to first release of their e-commerce checkout build on top the new banking infrastructure in just three and a half month. In the second phase the focus where to scale the business and in the same time optimize the product.I was leading the team as a product manager and change agent driving the project with a focus on creating value for our users and stakeholders. To get the right things done, a process with the best from Design Thinking, Lean Startup, Agile and Continuous delivery was used.UrbitUrb-it is a multi-sided platform to crowdsource the last mile when shopping online. Starting in Stockholm 2015, IPO in 2017, it is now operating also in London and Paris. Star Republic custom build the platform that made it all possible. My work as management consultant has revolved around how Urbit could be an integrated part of retailers e-commerce.DeLavalDeLaval provides integrated solutions for dairy producers. As part of their transformation a global e-commerce has been launch by Star Republic. One of my role was to lead the work as a product manager. In my other role I focused on helping DeLaval to identify barriers to be successful with their e-commerce.I also work with Star Republic internally innovation strategy. It has result in hackathons, innovations labs and employees inspiration.

Hjärthjälpen was a multi-sided business model with the purpose to give every sport club the possibility to feel safe by having free defibrillators. I am especially proud of how we managed to get Swedish Red Cross to like and promote our service just 3 weeks after we founded the project.Looking back I would say the main reason for failing was not treating users on every sides on our business model similar important. While most sides thought we have a great concept we didn’t talk to one side when developing the product. And because of that we didn’t realized that our product was not what they wanted before the money was gone. So my main takeaway is to talk to all users early when developing a new product.

Business-to-business product marketing of MINI-LINK, a part of mobile networks.

Art director for large events, Göteborg Horse Show, Samsung Eurojump, Finnkampen and more.

The company produces bathroom furnishing. I designed, photographed and made graphic design for the products.