Daniel Erick Email & Phone Number

• Lead user research for product teams for CNN Digital
• Researched and identified new behavior-based CNN Digital audience segments and created user journey maps for use in product discovery
• Lead end to end research and moderated interviews for Vault by CNN NFT experience to inform product roadmap
• Built and launched new and improved ongoing, sitewide customer satisfaction (CSAT) survey to correlate satisfaction scores to user behaviors, sections and features of CNN.com

Greater Atlanta Area

• Led content and marketing analytics for HomeDepot.com Creative Department. Prepared executive dashboards. Presented monthly to department Vice President.
• Owned A/B testing road map, design, execution, and analysis of all creative content.
• Researched customer personas, shopping journeys and usability studies to optimize creative content.

Greater Atlanta Area

• Focused on digital content for improving the online customer experience. Performed analyses into various product categories to identify customer pain points, develop a content strategy for improvement, and execute.
• Created web analytics excel dashboard using Adobe Analytics for pre- and post-mortem analyses related to category performance, engagement and conversion rates.

Greater Atlanta Area

• Provided strategic advice to Product Managers of HomeDepot.com. Analyzed web traffic, conversion and engagement rates and overall user experience for product information pages.
• Implemented first ever conversion rate optimization framework to systematically address website performance and order conversion rate
• Created automated Excel dashboard for use in analysis of sitewide product pages.

Greater Atlanta Area

• Provided strategic advice to senior staff of the $380 Million Packaged Goods & Services segment.
• Evaluated impact of marketing activities, campaigns and ongoing programs on in-store sales.
• Used statistical analysis to identify relationship between lottery jackpot size and guest counts to optimize labor hours.

Orlando, Florida Area

• Performed Food & Beverage profitability analysis for new menu items at Magic Kingdom theme park.