Dynamic Cognitive Automation & Business Transformation Leader| Driving Business Evolution through Market Expansion, Technology, Process Reimagination, Change Management, and Operational Excellence.

Led process reengineering, AI, and automation activities (e.g. pipeline generation, prioritization, roadmap, implementation, change management, training…) across the organization aiming to secure $800M in four years.

Leading Marketing IT project teams in the areas SEO, SEM, Affiliate Marketing, Advertising, Enterprise Content Management and Indoor Marketing.

As executive in a start-up environment, I am responsible to oversee marketing planning, relationship marketing, advertising and brand management, direct response strategies, promotion and communications that impact customer acquisition, growth, recapture and lead generation. With in mind the overarching goal of designing and delivering the ultimate customer experience, I also oversee design of marketing programs, web and social media strategies, sales campaigns market research studies… Show more As executive in a start-up environment, I am responsible to oversee marketing planning, relationship marketing, advertising and brand management, direct response strategies, promotion and communications that impact customer acquisition, growth, recapture and lead generation. With in mind the overarching goal of designing and delivering the ultimate customer experience, I also oversee design of marketing programs, web and social media strategies, sales campaigns market research studies. I also seek business development opportunities both domestically and internationally to expand Monteverdi's global brand recognition.Additional responsabilities include ongoing management of approved programs through implementation, including pricing strategies, P&L management, performance tracking compared to budget, fulfillment strategy, field training and communications, management and establishment of relationships with both creative agencies and PR firms (Domestic andInternational). Show less

Management of the Business Development, Healthcare Solutions and International Affairs divisions of the Northern Kentucky Chamber of Commerce

Cognitive Behavioral studies concerning informal investors' decision making processes.

Orchestrated development/execution of strategy, IT, branding, marketing, web/social media strategies, sales plans, and media relations. Member of the executive team, consulted on operations’ management, pricing strategies, P&L, performance tracking, and communications. Championed information-based approach to influence/accelerate customer acquisition, retention/loyalty.