• Conducted the rebranding of the brand, repositioning the project from a popular clinic with dental plan services to a private clinic targeting the A/B class.• Collaborated with architects in the retrofit of the project, originally designed as a popular space, transforming it into a space that communicates technology, quality, security, and hospitality.• Led the strategic planning of the brand in collaboration with a communication agency, supported by research institutes.• Developed content strategy in partnership with a PR agency for press and corporate events.• Led brand awareness and performance campaigns using influencers such as Ana Paul Padrão, and media partners as Eletromida, Hello, BDrops (DOOH), Taboola (content), Seedtag, Inmakers, Insight Media, NeoLeads, Mobbie.• Participated as a sponsor in CONARH and other ABRH events.• Directed communication campaigns for B2B partnerships.• Developed a sales playbook for SDRs and sales representatives.• Contributed to the structuring of the Academy project, providing education for dentists in digital dentistry.• Led the implementation and support of Sales Force Marketing Cloud and the integration project with Sales Force Sales Cloud.• Responsible for the CRM team, structuring and approving consumer journey mapping and communication workflows, conducting A/B testing of journeys and content, optimizing campaigns through Marketing Cloud integration with Meta (Facebook/Instagram) and Google. Also, monitored team performance based on key business KPIs.• Led the implementation of data analysis reports within Salesforce Marketing Cloud and Sales Force Sales Cloud to enhance the effectiveness of marketing campaigns, performance, and sales funnel optimization.• Responsible for the implementation of the chatbot tool and the development of service scripts.• Consistently participated in the analysis and presentation of business intelligence reports to the investor board.

. Responsible for planning and executing the wind down of Hand & Nail Harmony (Nail Alliance) in Brazil and transferring the operations to a Brazilian distributor.. Support to this distributor reorganizing processes with stakeholders and brand positioning.. Marketing and business leader taking care of strategic brand planning mainly in digital, which includes brand positioning, lead generation, creating content for all stages of the sales funnel and inbound marketing (email marketing, blog, lives and posts), and ROI tracking on paid media (Facebook and Google Ads).. Restructuring of e-commerce and technical trainnings for digital education platform.

• Responsible for the structuring of the Brazilian subsidiary, controlling the documentation of foreign partners for starting a company, product documentation for registration in bodies such as Anvisa and study of the business model.• Implementation of financial and commercial control systems with detailed P&L and commercial reports on sales, inventory and production. KPIs aligned with CFOs and CCOs of the headquarter.• Coordination of outsourcing in the areas of importation, production, logistics and accounting.• Tax study to reduce taxes in the amount of 30% by adjusting the business model and partnering with Trade Company in the state of ES• Definition, with the headquarter, of the product quality standards and analysis tests necessary for monitoring with the Brazilian supplier. Nationalization between 60 and 90% of all product lines generating savings of more than 100% due to the elimination of import costs.• Increased sales by 103% from 2016 to 2017, through the strategy of opening 11 distributors and increasing the of sales representatives team.• In 2018, growth of 45% compared to 2017, due to the greater number of direct sales in states without distributors, and a 25% increase in revenues in 2019 compared to 2018, due to the launch of 2 new product lines.• Renegotiation with logistic operator and production supplier, increasing profit margin by 15%.• Crisis management due to COVID pandemic with a “ownership” mind, closing the physical office, storing furniture in a store room, organization of home office work procedures, in addition to reducing employee hours and wages by 50%.• Review of the financial policy of receivables during the 2020 pandemic, resulting in equivalent revenues to the same period in 2019.• Development of new distribution channels such as the launch of e-commerce, obtaining a 15% share in sales.• Development of new education channels such as Facebook and Instagram.

• Responsible for the interface between Pacific World USA and Brazilian distributors, as well as for managing the entire process of importing products, including ANVISA records or any necessary procedure for legalizing products in Brazil.• Manager of the TRIM implements line with Arcom, with a focus on trade marketing.• Creation of an exclusive line with a World Cup theme, resulting in double sales in 2014.• Performance with Yenzah in the B2B beauty market, launching the Sensationail and Revlon artificial nail lines.• Maintenance of PWC's inventory in Brazil through a bonded warehouse, coordinating customs clearance as needed by the distributor.

• Responsible for sales revenue of R$ 50 million in 2012, versus 1.8 million in 2004.• Structuring of in-house marketing agency with design, events, training and product area.• Creation and development of a social media project with the digital agency focusing on the B2C channel, being awarded by WOMMA (World of Mouth Marketing Association).• 42% increase in company revenue through Merchandising action in Rodrigo Faro's “Vai dar Namoro” program, creating brand awareness: the Fing'rs brand has established itself in the Brazilian market as the reference in artificial nails also for the B2C segment.• SAC outsourcing, increasing the response rate to customers by more than 70%.• At the time of the financial crisis, renegotiation of contracts with international suppliers.• Development and supervision of the Fing'rs Institutes franchise project.

• Responsible for managing the portfolio of services and products in brand licensing projects.• Leadership of the “Fing’rs Professional Line” project, developing a mix of products and educational content with SENAC teachers, making the Fing’rs brand the reference in artificial nails and training for the B2B market.• Management of negotiations with international suppliers in markets such as China, South Korea, Taiwan, Japan, United States and Pakistan regarding the development of new products.• Responsible for the creation of a new business unit: the Fing'rs Institute, which functioned as a manicure training center, R&D center and nails salon, professionalizing more than 1,000 women as Nail Designers in the first year.• Monitoring the commercial performance of major customers and 14 distributors (sales, targets, mix, average sales, inventory) in order to develop specific promotions by sales channel.

• Structuring of the marketing department and development of a market penetration strategy: adaptation of the brand's visual identity to the Brazilian market, guiding the sales teams from exposure on the shelfs, price alignment and focus on the main products, resulting in an 80% leverage sales in the first year.• Organization and participation in fairs such as Cosmoprof, Hair Brazil, Professional Fair, Beauty Fair and several beauty events in the country.• Decision to segment the Fing'rs product line in two markets: B2B and B2C, by conducting market research that identified the particularities and needs of the Brazilian target audience.

• Editor Assistant from March / 2001 to February / 2002, learning techniques and concepts for editing advertising and institutional films, tv shows and movies • From February / 2002 to April / 2004 - Editor. Editing of advertising and institutional videos and movies. 15, 30, 45 and 60 second TV commercials edition for clients such as Casas Sendas, Bon Marché, ATL (current Claro), Hebara (Raspadinha), Petrobras, Bob`s, O Globo Newspaper, Globo.com • Editing programs for TV Futura such as "Umas Palavras", institutional videos for NGOs such as Viva Rio, Rio Voluntário and "Criança Esperança".

• Assistant in the production planning of tv commercial and institutional videos, including co-responsibility for hiring the technical staff, rental of locations or studios for filming, organize transportation of staff and equipment and hiring of the food supply company • Managing set planning during filming acquiring the ability to handle technical and personnel unforeseen events before and during filming.