Daniel Esposto Email and Phone Number

Reporting directly to the Director of Marketing and President managing the overall company and marketing strategy, I lead a team of 5 marketing specialists including a design team, creative & social media agency, and a video production agency playing a key role in all tasks.• Designed & developed the company’s first responsive and e-commerce website (July 2017) taking into consideration UX design patterns and industry best practices.• Designed and launched the company’s first Click & Collect OMNI channel experience (June 2018) allowing users to order online and pick up in store.• Achieved +30% organic website traffic YOY optimizing SEO best practices, and oversee product uploads, content creation, and SEM.• Coordinate social media efforts & execution.• Execute both national and local emails, and maintain all email databases.• Direct all creative responsibilities for all marketing aspects.• Hands-on approach helping to increase lead generation and improve online reputation nationally and for 150+ local retail stores.

Provided a cost-effective solution for content creation, creative design, and digital strategy, while helping the brand and their stores execute local campaigns.• Create and coordinate print materials such as in-store point of purchase, gift card and coupon design, exterior and interior store signage, and newspaper ads.• Management of digital ad space within national website.• Coordinate and execute three (3) national flyer campaigns per year.• Protect brand identity including overseeing brand standards, prepping and supplying branded materials, and worked closely with vendors and agencies to ensure branding and trademarks are properly represented.• Support video production and coordinate product photography.• Played an integral role in the design and launch of SourceForSports.com (Nov. 2014).• Participate in semiannual trade shows.

Provided an efficient and cost effective service as a Graphic Operator for 10 daily Canadian newspapers; more specifically the Vancouver Province and Vancouver Sun.Primarily worked for the Vancouver Province as a secondary lead in a team of 6 providing the newspaper an editing and graphic outsource. The Operators duties consist of proofing and approving copy, headlines, constructing and designing newspaper layouts, desktop publishing, formatting, and constant communication with news editors and any other employees within the Postmedia Network.

Served Tony's NoFrills grocery franchise for nearly 10 years providing typical grocery clerk tasks. This includes and is not limited to ensuring the freshness of produce and a well stocked and clean area; providing customer service; training new staff; delegate tasks to coworkers; assist managers with the ordering of products.