Lead U.S. paid media for Reputation Marketing & Insights within Amazon's Communications & Corporate Responsibility organization.

At Project Healthy Minds, I lead the organization's digital, communications, and research programs in collaboration with an amazing team of passionate mental health advocates.Project Healthy Minds is a new kind of non-profit venture to confront a defining issue of our generation: the growing mental health crisis. We build anti-stigma campaigns that change attitudes, technology that makes it easier and faster to discover help, and programs and partnerships that expand access to care.

Communications consultant to Bully Pulpit Interactive, The Next 50, and other organizations.

At BPI, I led a team of strategists and managed several of the agency's largest client relationships -- helping causes, campaigns and companies navigate communications challenges, persuade voters, raise money, win legislative battles, and build civics tools.I provided counsel to a wide variety of clients, including Bloomberg Philanthropies, the Democratic National Committee, Elizabeth Warren, American Civil Liberties Union, Everytown for Gun Safety, American Federation of Teachers, Campaign for Tobacco-Free Kids, and several Fortune 100 brands. My work on behalf of clients led to legislative and electoral victories nationwide and was recognized by American Association of Political Consultants.Key projects:-- Managed more than $200M in targeted and persuasive marketing spend for clients across digital, TV, out of home, audio, and influencer partnerships.-- Led the digital advertising program for Mike Bloomberg’s Independence USA PAC during the 2018 election cycle, scaling to 27 simultaneous districts with an 85% win rate. Bloomberg called these expenditures, which helped Democrats secure a House majority, "some of the best investments he has ever made". -- Led partnership with Fortune 100 client, building public affairs marketing program on sensitive issues including COVID-19 response and economic impact-- Guided the American Civil Liberties Union through unprecedented periods of growth in the wake of the 2016 presidential election, driving record-breaking digital fundraising, membership engagement, and advocacy.

At H+K Strategies, I helped build the agency's first Digital Analytics and Advertising team and managed several of the agency's largest digital engagements.• Website analytics for one of the world’s largest financial firms, recommending changes that drove a 75% year-over-year increase in traffic• Digital campaign strategy for a leading national trade union and stakeholders in the North American energy industry• Led email fundraising program for an innovative charitable startup, developing strategies that increased the client’s email engagement by 30% and helped raise over $3mm• Helped an issue advocacy group persuade voters and win a ballot measure in Florida through a targeted digital ad program