• Uphold brand integrity across all touchpoints as one of the brand's chief custodians• Champion the creative process, from ideation to execution, aligning campaigns with the brand's voice• Ensure the production of innovative visual assets that resonate with target audiences while liaising with external creative agencies and directly managing Brightline's internal brand and creative organization• Oversee the brand marketing life cycle in South Florida and Orlando, from identifying target consumers to developing marketing strategies that amplify brand-consumer interactions and elevate brand visibility• Collaborate with internal analytics teams to gain actionable insights from market trends and consumer behaviors and continuously refine strategies based on real-world performance metrics• Integrate the brand's creative vision across departments, such as Digital, IT, Food & Beverage, Guest Experience, fostering a workplace culture that values creativity, collaboration, and continuous learning• Stay at the cutting-edge of brand marketing and design trends, ensuring Brightline's competitive edge

• Oversees all brand marketing activities for the Orlando market including the brand planning process, the definition of target consumers, and the development of marketing mix and strategies on consumer brand-interaction in order to build brand awareness, drive intent, and compel action• Leads the development and refinement of the brand’s messages and creative designs in order to attract potential consumers• Drive awareness, acquisition, and retention of core consumer segments through the launch of multifunctional go-to-market brand strategies for the promotion of Brightline Trains• Plays an influential role in the establishment of Brightline’s brand building strategies across all channels• Leads consumer-facing communication approaches for the brand and serves as a primary marketing point of contact with external business partners, enabling strong, collaborative working relationships• Responsible for the generation of revenue through the provision of efficient and effective brand marketing programs• Leads go-to-market planning and drives cross-functional collaboration within Brightline

• Develops operating plans and workable business processes for own department in alignment with function strategy• Manages larger business processes and/or projects, setting priorities and measurable objectives, monitoring, and reporting on the process, progress, and results. Typically influences work of cross-functional or extended teams• Responds to, solves, and makes decisions on business requests that have broader department impact and/or moderate risk. Presents alternative solutions to business issues by leveraging the broader organization• Establishes and executes Global Brand Management strategy in coordination with key business partners• Understands long term growth objectives substantiated by brand awareness, management of the brands, brand positioning, brand essence and affinity growth, and can verbalize these strategies to partners, while demonstrating the effectiveness through measured KPIs; in balance with also needed shorter term financial goals and business objectives• Drives strategic direction, marketing brief and implementation of brand messaging for brand marketing campaigns and coordinates closely with Director of Content Strategy and Social, and the Global Creative Team for delivery• Leads team of Brand Managers to support key business areas within the enterprise• Collaborates with key partners to gain strategic input resulting in creative execution, digital optimization and solutions that deliver on project goals• Works hand in hand with B&D internal teams to bring fully integrated promotional strategies to life that support business needs while elevating the brands and customer experience: Brand Content Strategy, Global Creative, Communications/PR, Data/Insights and Digital teams• Partners with business leaders throughout the enterprise to determine opportunities for cross-channel

• Lead partnerships team on campaign strategy and execution in collaboration with Wyndham Destination (field and corporate) marketing for partner promotions and related marketing activities in all channels (including websites, direct mail, email, on-property, call centers and 3rd party channels) • Responsible for establishing, optimizing and enhancing strategic marketing partnerships that support new owner acquisition to generate incremental free cash flow and increase operational efficiencies clearly measured in improved earnings and margins• Partner with cross-functional stakeholders to identify strategic partners that create new owner opportunities, enhance the Wyndham owner value proposition, and drive loyalty and revenue to all of Wyndham Destinations• Responsible for optimizing existing partnerships to maximize profitability and new owner acquisition• Manage various existing partnerships with the goal of optimizing our current programs to meet our revenue objectives• Oversee, innovate and optimize existing revenue- generating partnerships and identify opportunities to reduce cost, leveraging data-based insights and analytical models to inform tactics• Develop new partnerships with significant revenue potential for Wyndham Destinations by leveraging a range of core assets (including the Wyndham Rewards loyalty program, Wyndham’s geographic footprint, and existing partnerships)• Collaborate with finance and CRM teams to track, measure and extract insights from marketing efforts to support development of marketing initiatives• Responsible for ensuring sales and marketing awareness of all partnerships and the value they achieve by providing timely reporting, training, and communications • Lead partner contract negotiations, collaborate with legal, maintain the partner marketing budget, and manage agency contracts/fees • Assist individual Wyndham Destination brands in defining their partnership/sponsorship strategies

• Assists in defining and oversees the maintenance of the Club Wyndham and Magaritaville Vacation Club by Wyndham brands for customers and associates including USP/value proposition, customer experience, tone of voice, brand promise and consistency across all channels• Produce strategic creative briefs that logically tie to impactful customer insights leading to best-in-class creative work• Participates in the development and maintenance of the brand vision and strategy for Club Wyndham and Margaritaville by Club Wyndham• Lead the day-to-day execution of brand marketing plans and the tactics necessary to deliver against agreed upon goals• Acts as the point of contact with various internal business partners as well as external agencies to facilitate creative needs, provide feedback and ensure deliverables meet assigned deadlines• Responsible for overall development of creative and collateral materials to support business objectives and ensure adherence to the brand guildelines• Ensures appropriate and timely information is distributed to all relevant parties regarding project status• Collaborates by seeking and leveraging partner input resulting in creative execution that delivers on project goals• Champions internal brand integration through effective communication, excellence in project management and elevation of the importance of brand integrity• Develop and maintain relationships with key internal business partners and senior management• Assists in development of annual marketing program budgets and maintains tracking and reporting of key budget operational processes and reports throughout the year• Assists in developing and maintaining scorecard processes and reports throughout the year• Report insights about trends that impact brand-positioning performance: industry, market, competitor, and customers

• Develops strategic integrated marketing plans that align with the organization's business goals and effectively use market research to quantify initiatives and goals• Directly meets and communicates with service line team members to identify, document and report all aspects of their respective service lines to be used for marketing planning and execution• Responsible for end-to-end marketing plan development and management for assigned service lines, including collateral development, promotional planning and design, criteria targeting, list management, campaign monitoring, analysis and optimization• Manages the implementation of marketing plans, digital and traditional, which may include physician relations; print, broadcast, digital and out of home advertising, direct mail and business to business initiatives, media relations, video production, special events, website, social media and collateral development• Manages relationship with external vendors and ensures the vendor is providing a great value to Orlando Health and upholding its brand standards• Manages and helps to develop departmental budget; proficiency with Orlando Health’s financial management tool• Works with advertising/marketing agencies and artists to develop logos, collateral material and advertising campaigns to successfully package pediatric services and facilities within the corporate graphic and brand guidelines• Contributes to campaign-related (CRM) database initiatives such as implementing lifecycle strategies, marketing automation, identifying user scoring needs and leveraging dynamic messaging to optimize campaign responsiveness• Creates and crafts marketing content and materials for various elements of marketing initiatives, with a focus on maximizing conversion rates and Return on Investment (ROI) from campaigns through measurement• Analyzes and reports out performance of campaigns and marketing/database trends/metrics

• Works with advertising/marketing agencies and artists to develop logos, collateral material and advertising campaigns to successfully package pediatric services and facilities within the corporate graphic and brand guidelines• Develops strategic integrated marketing plans that align with the organization's business goals and effectively uses market research to quantify initiatives and goals• Responsible for end-to-end marketing plan development and management for the assigned service lines, including collateral development, promotional planning and design, selecting target criteria, list management, campaign monitoring, analysis and optimization• Manages the implementation of the marketing plans, digital and traditional which may include physician relations; print, broadcast, digital and out of home advertising; direct mail and business to business initiatives; media relations; video production; special events; website; social media and collateral development• Contributes to campaign-related Customer Relationship Management (CRM) database initiatives such as implementing lifecycle strategies, marketing automation, identifying user scoring needs and leveraging dynamic messaging to optimize campaign responsiveness• Creates and crafts marketing content and materials to be utilized for various elements of marketing initiatives, with a focus on maximizing conversion rates and Return on Investment (ROI) from campaigns through measurement• Analyzes and reports out performance of campaigns and marketing/database trends/metrics

• Assists with the conceptualization, development and execution of both digital and traditional marketing campaigns to promote pediatric service lines and sub-specialty programs and drive revenue through digital channels including online and mobile. Examines analytics/results and proposes appropriate optimizations to achieve revenue goals• Responsible for end-to-end campaign management for pediatric service lines, including campaign planning and design, selecting target criteria, list management, campaign monitoring, analysis and optimization• Assists with the implementation of the marketing plans, digital and traditional which may include physician relations; print, broadcast, digital and out of home advertising; direct mail and business to business initiatives; media relations; video production; special events; website; social media and collateral development• Contributes to campaign-related Customer Relationship Management (CRM) database initiatives such as implementing lifecycle strategies, marketing automation, identifying user scoring needs and leveraging dynamic messaging to optimize campaign responsiveness• Creates and crafts marketing content and materials to be utilized for various elements of marketing initiatives, with a focus on maximizing conversion rates and Return on Investment (ROI) from campaigns through measurement• Assists with the implementation of the marketing plans, digital and traditional which may include physician relations; print, broadcast, digital and out of home advertising; direct mail and business to business initiatives; media relations; video production; special events; website; social media and collateral development• Works with other service line marketing campaign specialists to strategize on how best to structure campaigns to meet objectives, and recommends changes to maximize conversion rates and Return on Investment (ROI) from campaigns

• Works with internal and external clients and creative team members to create and guide the development of compelling and strategic print and digital marketing communication materials• Manages numerous detailed, complex and strategic projects including schedules, creative briefs, creative inputs, client services and integration usage at The Ritz-Carlton Destination Club locations as well as prospect and member marketing materials• Serves as the client touch point in the development of all creative work and media planning• Translates client direction into inspiring creative briefs that guide creative work and development• Works with clients and internal production team to initiate, create and integrate marketing communications into usage at The Ritz-Carlton Club locations• Works with traffic, production and business affairs to assure that work is on time, on budget and meets legal and brand requirements• With clients, continues to measure and monitor marketing programs' effectiveness and business results*As of November 21, 2011, Marriott Vacations Worldwide Corporation officially spun-off from parent company Marriott International, along with all of The Ritz-Carlton Destination Club products

• Supports the corporate subject matter expert for the planning, implementation, analysis and optimization of all digital communication efforts, including but not limited to email communications, mobile media, social media, desktop and mobile applications• Acts as a lead on the implementation and coordination of prospect and owner/member marketing corporate electronic communications for The Ritz-Carlton Residences and The Ritz-Carlton Destination Club products• Contributes to the development of client’s short and long-term online marketing strategy and coordinates efforts between resources including, but not limited to online creative services, Web development, as well as the tracking of correctness and timeliness of production content• Utilizes campaign management tools (i.e. Epsilon DREAM) to deploy and report on ongoing online campaign efforts and collaborate with Web analytics to measure and optimize on ongoing online campaign efforts• Requires knowledge of popular programming languages and web platforms, such as HTML, CSS, Java and Flash as well as campaign management tools and Adobe Creative Suite*As of November 21, 2011, Marriott Vacations Worldwide Corporation officially spun-off from parent company Marriott International, along with all of The Ritz-Carlton Destination Club products

• Supports public relations account executives, senior account executives, and account managers across multiple client accounts with account organization, reporting, research, media pitching, writing and social media account management• Garnered company and client coverage in news outlets including The Tampa Tribune, FOX 7 News Miami and FOX 35 News Orlando• Garnered client coverage in relevant industry and trade publications including The Construction Specifier, School Planning & Management, College Planning & Management and The Daily Energy Report• Develop a strong understanding and knowledge of each client's respective industry and business to assist in the development and execution of short and long-term public relations and communications strategies• Pitch editors, journalists and industry analysts to garner client coverage in relevant press and industry trade publications• Research, identify, organize and draft editorial calendar and trend pitches• Research, identify and organize award, trade show and speaking opportunities for agency clients• Responsibilities also include first written drafts of award applications and speaking abstracts• Strong understanding and fluency in Cision and media / analyst list research and development• Additional written responsibilities include first drafts of press releases, media pitches, contributed article content, client-employee blog posts and social media posts and copy• Responsible for the growth and development of interns• Responsible for the formatting, reporting, and overall clip management of multiple client accounts

News production intern with CBS-affiliate WKMG Local 6 News. Accomplishments include: • Appointed lead director of intern produced newscast, directing intern crew of ten students during two, fifteen-minute news segments (demos available).• Operated teleprompter during the recording of nationally syndicated news magazine, Inside Edition.• Approved to have internship extended to shadow executive news producer on producing live newscasts. Responsibilities include: • Formatting show rundown for production team, teleprompter operation, robotic camera operation and production assistant for on- and off-site production shoots.

Student producer and co-host of "Radio-305," a weekly, two-hour internet radio program hosted live from the University of Central Florida's WKNT Studios offering a variety of music, news and commentary. Accomplishments:• "Radio 305" was ranked one of WKNT's top 3 highest rated online radio programs.• The show was invited to broadcast live from several on-campus events including Diva Invasion, a yearly on-campus UCF event boasting several thousand attendees. • Demos available upon request.Responsibilities include: • Create, develop, write and broadcast live weekly content with all members of the broadcast and production team.• Interview guests, create news commentary and execute program schedules on a weekly basis.

Entertainment coordinator for on- and off-site park events.Responsibilities include: • Supervision of entertainment/crew during private and corporate on- and off-site events. • Monitoring performance of entertainment/crew during events. • Ensuring the safety and security of entertainment/crew on- and off-set. • Satisfy and resolve guest / client needs during events, as needed. • Other duties include signing in/out the cast and crew, facilitating transportation of cast/crew for on- and off-site events, preparing weekly schedules, and handling all scheduling issues resulting from cast/crew calling out sick/personal or taking early release.

"Bead Captain" / Float Facilitator for Universal Orlando's 2005 Mardi Gras Parade - "Chinese New Year" Float.

Halloween Horror Nights 14 Entertainment Facilitator for two haunted houses and street area "Scare Zone."