Experienced Brand and Revenue Management professional, I have over 6 years of experience in strategic planning, business analysis, brand management, growth management and cross-functional teamwork. I am a focused problem solver, constantly trying to streamline processes and generate efficiency.My strength lies in my analytical skills, identifying connections between data sources, and translating them into actionable insights and strategy development. As an empathetic leader focused on team building, I aspire to guide and motivate others to become the best version of themselves both professionally and personally. Currently pursuing an MBA with a focus on Finance and Strategy at Kellogg School of Management, I am eager to transition into Management Consulting. I look forward to leveraging my expertise in strategic planning, analytical skills, and leadership to help businesses navigate complex challenges and achieve sustainable growth.
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Brand Lead KnorrUnilever Aug 2022 - May 2024MéxicoResponsible for executing the strategic vision of Knorr and contribute to the development of the financial plans of the bouillons category.- Developed and executed long-term brand strategy, increasing market share from 70.7% to 71.7%.- Led the largest communication campaign in 5 years, boosting brand equity by 170bps.- Increased volume by 4% through innovative point-of-sale plans for +20 clients.- Enhanced cross-functional collaboration, leading to a 136bps increase in Gross Profit and a 15.2% turnover rise. -
Net Revenue Management Sr CoordinatorUnilever Feb 2021 - Aug 2022Ciudad De México, MéxicoResponsible for developing and implementing the NRM holistic approach to support Unilever’s category growth agenda in a sustainable and profitable way.- Directed NRM for multiple categories (Shampoo, Stylers, Bouillon and Ice Cream), increasing Turnover by 4.1% and Gross Profit by 10.5%.- Developed NRM methodology for e-commerce for LATAM.- Improved price positioning strategies for top SKUs in Personal Care category resulting in a 2.9% GP increase.- Presented recommendations to Senior Managers to incorporate NRM Methodology into the Integrated Business Plan process, implemented development process and directed analyses of categories.- Facilitated NRM analysis for Customer Development teams of 8 different categories.
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Net Revenue Management CoordinatorUnilever Oct 2019 - Feb 2021MéxicoSupport NRM team during the development of NRM category projects and analysis.- Conducted NRM projects, increasing Turnover by 7.5% and Gross Profit by 15.4%.- Developed together with the Global NRM team an express methodology to reduce deployments by 50% from six to three months.- Led webinars for 200+ participants on NRM diagnosis approach.
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Jr Consultant - Digital TransformationIsobar Oct 2018 - Oct 2019MéxicoSupport team on creating marketing strategies and tactics linked to the digital environment based on the understanding of our clients’ business needs, operations, and market trends.- Led digitalization of CPG Master Brand's promotional activities, creating first 100% digital promotion dynamic.- Implemented MVP of price comparator for spirits, growing e-commerce channel from 13.7% to 18.9%. -
Organization Development AnalystGrupo Bal Jul 2017 - Oct 2018MéxicoSelected for a 12-month professional development program for high achieving ITAM students.- Develop and coordinate talent attraction and development projects. - Active participation in different Organizational Development projects and with direct link with the Vice Presidency of Grupo BAL.- Support in the development and exectution of the coorporate Human Resources coorporate strategy.
Daniel Felix Giralt Education Details
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Major In Finance And Strategy -
Top 10% Promedios De Escuela De Negocios.
Frequently Asked Questions about Daniel Felix Giralt
What is Daniel Felix Giralt's role at the current company?
Daniel Felix Giralt's current role is MBA Candidate - Kellogg School of ManagementStrategic Development - Consulting - Brand Management - Business Analysis - Growth Management - Revenue Management.
What schools did Daniel Felix Giralt attend?
Daniel Felix Giralt attended Northwestern University - Kellogg School Of Management, Instituto Tecnológico Autónomo De México.
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