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Dan Fellows was the founder and CEO of Get-Optimal, working as an innovator and disrupter building global enterprise #AI and #ML solutions across Talent Attraction and Recruitment. He led a global enterprise SaaS AI and ML software and technology company and diversity and inclusion provider. With many years of experience in software development, leadership, capital raising, marketing, data, and sales growth, he is passionate about creating fair and inclusive technology solutions with an industry-agnostic approach.Building a global enterprise software company and being responsible for every aspect of what that entails, from raising seed capital from public and private investors to moving from an MVP to a full enterprise SaaS AI solution to creating and leading agile and exceptional teams. Dan is curious, tenacious, relentless, committed to learning, and believes in inclusive and collaborative leadership. With a positive mindset and a vault of commercial expertise, Dan has experience in both fast-paced start-ups and high-growth organisations, which helped him play a pivotal role when Lifeworks exited for $426m to Morneau Shepell in 2018. Since then, he’s been building a better world through #AI and #ML and Diversity and Inclusion - with Dan, no one gets left behind.

Working alongside innovative C-Level executives, Talent Attraction and HR leaders, I helped people get jobs using my deep sales, marketing and commercial experience. I was specifically working with data to produce actionable, measurable and scaleable insights for senior business leaders across the UK and EMEA region to create award-winning B2B and B2C strategies.A few areas that kept me busy (but not limited to Knowledge, ideas, information, data and intangibles:- I created and led the sales strategy across EMEA.- I used a combination of tools (science) & techniques (marketing) to drive insights and develop measurement and adoption strategies and frameworks for our top 35 EMEA customers.- I'm a content expert - I help people create winning content for search engines.- I'm incredibly lucky to have worked with and influenced one of the best enterprise sales teams in the UK today, working with and learning from Sales Directors, GMs and EMEA SVP to help develop, build and drive our business and commercial targets.- I represented and spoke on behalf of Indeed at all industry events, earned media opportunities, hosted events, round tables, customer events and on monthly webinars and spitballing team sessions.- I'm was on the front line meeting and engaging with our customers every week. Indeed encourages and expects a constant stream of feedback directly into the Product, R&D, and Partnerships to identify opportunities for new features, products, and partnerships and drive client engagement around measurement innovation, including product alphas and beta.- I advised on and executed against the strategy for industry bodies and Joint Industry Committees across recruitment, digital and talent attraction to accelerate the adoption of ROI-based marketing and measurement at the country and the EMEA region.

Played a pivotal role in enabling LifeWorks to exit for $426m to Morneau Shepell in 2018. Reporting into an exceptional CEO and CFO leadership team to deliver LifeWorks UK and Global Sales & Marketing business strategy from concept to build to delivery, all from a standing start. This included creating and articulating the value proposition and go to B2B and B2C market sales strategy, budgets, forecasts and policies.Delivered lead and pipeline generation strategy across digital and offline including global sales and marketing integration with Salesforce & Pardot. Conceptualised, built and delivered the new world class LifeWorks.com and recruited a global marketing team in the first 6 months.We created a Digital Intelligence Strategy to enable the applying of data-rich digital analytics in real time across our business and functions.Having delivered LifeWorks the prestigious "Next Great HR Technology Company in the World" award at HR Tech in Chicago 2016 the future looks bright for the worlds leading employee engagement and wellbeing app.Left due to my role due relocating itself to a US city that no-one wanted to move to :)

Based in the Global digital function I developed, led, delivered and constantly evolved the Group Digital & Social strategy aligning Group digital and social presences across key digital platforms with strong social integration onto Vodafone.com and My Vodafone App, with the customer experience is at the heart of everything I do.Key areas;▪ Meticulously crafted a customer-centric Global digital and Social strategy and executed across 22 markets up to local CEO level to drive commercial KPIs and sales targets.▪ Used digital as the enabler to create new ways of working and thinking to embed this mindset change into the organization internally, online and in retail. ▪ Led the key Digital effort to the creation and launch of Vodafone Heartbeat programme that internalised all NPS efforts across 22 markets and created a league table of local and Group customer success and retention.▪ My Vodafone App integration, analytics and standardisation - driving penetration targets in 2015/16▪ Devised and built a brand new industry first Social Service KPI along with SocialBakers and integrated it across 21 countries and 21 call centres▪ Created, drove and delivered the omnichannel Digital strategy and vision across all owned Vodafone markets and 3rd Party sites▪ Integration of Web analytics (Google Analytics, Adobe Analytics / SiteCatalyst, Qualtrics, LithiumTag management (Tealium) ▪ Created multiple Digital & business transformation programmes including a new Brand Ambassadors Programme connecting 140,000 employees (People Capabilities and the Centre of Excellence (Yammer)▪ Exploiting digital footprint to enable the digitalisation of all Vodafone stores to create a great customer experience and delivering the retail store of future.

I worked with a great team at Microsoft creating and executing the global strategy for Digital Marketing including strategic planning, social commerce, advocacy, campaign management, local market engagement and analytics and optimisation.I owned, developed and executed the business relationship and development roadmap with EngageSciences & SocialBakers over the last 24 months. I landed the CMS in 39 countries, in 6 languages developing campaigns across native and customer channels to high levels of success of ROI.I also worked across Microsoft’s .Com & Social programs (incl. social CMS, listening platforms, visualisation tools), social partnerships (incl. above and below the line campaigns with Red Bull & Uber) and construction and integration of user generated advocacy driven social hubs.Key achievements:- Delivered significant new commercial revenues by successfully integrating the voice of the consumer across all owned digital properties.- Led an innovative Digital Transformation programme across 12 countries to future proof the business- Introduced and led central buying into Digital business to save £X millions in years 1&2- Successfully launched more than 400 digital campaigns (incl device launches) across 39 markets using EngageSciences - Achieved YoY increase of social page engagement of 40% and usage increase of 40%- Driving an industry-leading global digital KPI framework - Owned & brought to life a number of innovative partnership activations including Red Bull and launching a global activation with Uber.In my local market engagement capacity I work with IMEA, Europe, North America & LATAM in all aspects of campaign creation, execution and management.I also collaborated across the partnerships, apps,retail, product and sales teams daily which provides a great holistic view of all business practices. Left due to company wide redundancy.

I worked as a Digital Account Director across 5 blue chip clients managing P& L business in excess of £4millon within a number of verticals including utilities, finance, electronics, retail and transport incorporating a number of online and offline channels.I had an incredible year in 2011 driving in excess of 270% of organic growth through the company and achieving 133% of all personal targets. Key areasStrategic planning & product management liaison. Proposed and led strategic initiatives that fostered successful enterprise sales, implementation and new business wins. Gather requirements, build business cases and advocate for features/products that will improve revenue and operational efficiency.Team Management. Kept small and dynamic teams focused on deliverables and timelines during critical time of company growth and transition and maintained a 24% year on year business growth in very challenging economic times.Worked closely with GM, Board and key stakeholders in shaping new vision of the company.I was also lead internal recruiter and built the social media department in order to drive new revenue streams in this huge growth area.

Strategic thinking, planning and execution. Key areasBuilding a teamLeading a team of 6 delivering online strategy and solutions, integrating social media and communicating the proposition to the wider company. Working with the sales team to provide new revenue streams and to support big pitches and presentations to key clients.Agency advocateKey agency liaison – Built excellent commercial and personal relationships from the ground up with key agencies including Carat, OMD and Razorfish where I worked with national brands, including McDonalds, Carlsberg, Asda, Tesco and Guinness.ResponsibilitiesResponsibilities ranged from social media marketing, digital marketing, online advertising, relationship management, in addition to business development and strategy.

Film Four, Pathe Pictures, MTV, Tiger Aspects, Talkback Thames.; Employed to facilitate the creative development, planning and filming of feature films, prime time drama's, comedy series, pop promotional videos and stills photography campaigns for a plethora of public corporations, multi national film production companies and the independent sector based companies.