Daniel Fersner Email & Phone Number

Knoxville, Tennessee, United States

Work through marketing strategy, process improvements and project schedules while delivering effective creative that performs in the intended channels for multiple CPG brands within within the pet industry. Ensure capabilities internally and externally are built in a way that is scalable and effective to business need. Stay in tune and ahead of current marketing trends both in traditional and digital marketing to ensure internal capabilities are able to meet customer & market needs while driving brand awareness. Work through testing plans and user experience elements to inform our work.Lead multiple teams through creative development and executions that include graphic design, in-store POP/POS, media, product copy, trade shows, translations and more. Ensure creative executions are able to resonate on-shelf and digitally with key messaging for intended audiences in multiple regions.Recruit, develop, engage and retain a driven team of multi-discipline creatives to produce strong creative and maintain relations with key vendors & agencies.Manage a global budget for creative development while looking for cost savings and ensuring business objectives are met. Implement effective tools, platforms and processes cross-functionally within the company to drive efficiency, visibility & market effectiveness.

Developed an international team across creative disciplines which include graphic designers, videographers, photographers, POP designers and tradeshow managers. Built an internal agency to meet the needs of the current customer & market across traditional & digital marketing.Developed & implemented new business processes to drive an increase in quality & efficiency. All while keeping the customer experience at the forefront in order to build brand awareness & equity. Collaborated on department policies to help drive employee engagement to ensure top talent is both attracted & retained.

Led & developed multiple teams to drive customer outreach in new areas to meet growing customer expectations & demand while delivering ROI & brand awareness. Launched a chat platform across multiple branded websites while training a team and developing the protocols for emerging customer contact channels. Implemented additional channels such as online reviews, web Q&A and social media while creating a singular workflow for the team that also drove visibility. Developed methods to gather customer insights from these to drive continued business improvements. Identified the need for a new support format, recruited for the these roles while working through content strategy and platform implementation with internal & external partners.

Managed customer email response and the team responsible while developing standards for content, metrics to drive team productivity and implemented measures to improve the customer experience.

Knoxville, Tennessee, United States

Worked with a team within Customer Care to provide visibility on performance metrics and stats to provide an improved customer experience and drive consistency with support needs of the customer.

Freelance creative consultant and one-man production house on a variety of creative projects ranging from film/video, photography, illustration and graphic design. Recruited talent to work with and lead at all levels of creative projects. Strong production knowledge and proven ability to tackle projects from creative inception all the way through post production. Script writing, story-boarding, direction, light design, camera operation, set design, talent direction & acquisition and a variety of editing suites are skills that have been used consistently on a wide range of projects - from commercial marketing through artful storytelling.