Daniel Mcmanus Email & Phone Number

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Atlanta, Georgia, United States

• Serve as team lead for Jimmy John’s, with analysis and regular presentations for brand leadership.
• Helped establish Inspire Brands Ad Testing, with 102 creatives tested at an extreme discount. These Data & insights directly informed topics such as JJ’s Tony B vs. product-focus, VO selection, brand cues, and version.
• Helped establish the Inspire Brands Media Effectiveness Framework, conducting data cleaning, analysis, and monthly reporting on company transactions and share of transactions, spend and share of spend, unaided ad.
• Created Python ETL process from Kantar web reporting portal to Snowflake, including data cleaning and formatting; feeds Inspire Brands competitive marketing reporting directly for company leadership.
• Created Python script to extract survey output with diverse naming conventions, cleaning and combining 949 distinct columns to shrink file size in half and cut completion time from 8 hours to 10 minutes.
• Led Inspire effort to standardize competitive media reporting requirements in conjunction with Publicis/Zenith brand and analytics leads.

Atlanta, Georgia, United States

• Shared services analytics role supporting Media Strategy & Planning, Connections leads, and media managers for Arby’s, Baskin Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and Sonic. Analysis and insights.
• Created standard monthly reporting format for Paid Search, accounting for different brand strategies and resources; delivered to all brands by Q3 2022, covering $17M+ in spend.
• Identified Google system errors affecting paid search campaign matching criteria, impact on campaigns totaling $1.7M+ spend in 2022.
• Created ETL pipeline from Google Ads to Snowflake, enabling agile analysis and data continuity/ownership for Media Analytics.
• Using technical skills learned on-the-job, revamped an automated process for the Revenue Management team while continuing to work on regular duties and responsibilities; trimmed 70+ hour process to less than 30.
• Became QA and SME for competitive media spend data; evaluated existing competitive products to identify reliable channel-level data & subsequently created a standard monthly competitive report of message themes and.

Start-to-end creation, distribution, and analysis of the Georgia State of Science Survey evaluating pertinent public policy opinions of the Georgia science and technology community. Worked with the Vice President and Program & Development Director to establish partnerships with non-profits in similar advocacy areas, such as Wholesome Wave Georgia. Provided.

Athens, Georgia

Participated in the student-managed organization publishing timely articles in fields including Political Science, International Affairs, History, Science, Technology, and Economics. Followed Strict editorial criteria and publishing schedule.

Athens, Georgia, United States

Reach out to alumni and other prospective donor to secure contributions for University of Georgia funds and colleges.Position ended because of COVID-19 pandemic closures.

Alpharetta, Georgia

Worked with members across the Remarketing department to consolidate methods and integrate new Excel usage while creating comprehensive business process documentation. Generated actionable insights through a new scalable recurring sales and inventory report as well as performed settlement and financial reporting duties.

Athens, Georgia

Transcribed financial planning meeting notes with accuracy and speed while maintaining professional standards and strict confidentiality. Exceeded standards in quality and turnaround time as well as excelled under system of independent scheduling and workflow management. Learned new system on the job.

Alpharetta, Georgia

Worked with front-end manager to implement a corporate self-checkout initiative, resulting in increased usage and faster check-out times. Additionally, monitored data to ensure targets were met and helped familiarize employees with new protocol. Trained colleagues in self-checkout procedures and was consistently recognized in customer surveys as providing.

Bachelor'S Degree, Economics

Activities and Societies: UGA Economics Society Concentration in Public Policy

Bachelor'S Degree, Political Science

Public Affairs Certificate in Applied Politics