I lead the development of innovative concepts and branded content for award-winning digital and traditional ad campaigns, music videos, and films. I oversee the creative direction from ideation to execution, ensuring that each project meets the highest standards of excellence. Influence stakeholders by clear articulation of brand messages and strategy.

Lead diverse in-house team of copywriters and designers, managing production across digital, video, print production, and studio. Deliver impactful brand narratives from conception through execution in a thoughtful and collaborative manner. Foster curiosity, positive rapport, and collaboration.• Provide the strategic vision to foster growth of digital media marketing. Lead creative and copy by fostering an idea-first and collaborative process with in-house and external agency resources. Lead by developing policies and procedures to improve collaboration and efficiency.• Lead strategic development of digital marketing resulting in 93% ROAS growth and 66% Engagement growth YoY on Meta, and 67% ROAS growth and 64% engagement growth YoY on YouTube.• Guide the redesign of ecommerce website and app by coordinating diverse stakeholders including Chief Marketing Officer, marketing leadership team, and growth and commercial leads. Align new approach to company branding initiatives. Resulted in 500% comp (YoY) while reducing production cost.• Successfully led a team through a major rebranding exercise, demonstrating exceptional Change Management skills.• Direct still photography and video shoots with 50 people on set to deliver high-performing and impactful creative across digital, video, social and print.• Oversee the exploration and integration of new technology including generative AI, creative automation, project management tools, and communication tools.• Launched new channels: Launched TikTok winning over 200k followers in year 1. Launched Giphy channel driving 1.2 MM impressions in the first month.• Led sustainability effort in package design to decrease carbon footprint significantly while lowering production and shipping costs.• Manage the marketing and communications budget.

Lead team of copywriters and designers to deliver brand experiences primarily for B2B in the tech and Pharma spaces.• Lead in-house team and freelance / agency partners to implement strategies and to deliver compelling experiential activations for B2B and B2C brand communications focusing primarily on pharmaceutical and tech industry clientele.• 2019 Sitecore Symposium - Pitch breakthrough visual identity and creative direction to win new business. Deliver hundreds of assets across multiple channels including digital, print, and alternative video activations. Deliver work on time and under budget.• Foster an environment of collaboration to elevate creative concepts and deliver impactful solutions. Align in-house team and freelance partners to elevate concepts and win business.

Lead creative and copy for a multichannel effort supporting strategic goals.• Write and Direct marketing campaigns, including still photo and video shoots for on-air and digital media marketing applications.• Lead development of brand identity and style guide for launch of new channel Beauty IQ reaching 100MM viewers between on-air and streaming.• Manage relationship with QVC Italia to ensure alignment with QVC global brand. Leverage international design resources to elevate QVC's creative output globally.• Craft look and feel for strategic presence on Xfinity and Roku• Consult on UI/UX team for launch of new app featuring live sell/video commerce.

Operational and Creative lead, managing client partnerships with global brands and advertising / production agencies. Lead concept development to deliver content for award winning digital and traditional Marketing Campaigns, music videos, and films.• Agency Partners - Publicis, Digitas, Ghost Robot• Selected Clients: Féria, Garnier, National Geographic, The New Yorker, Discovery Networks• National Geographic Documentary Hell On Earth : The Fall of Syria and the Rise of ISIS - Hire, manage and direct team of artists. Manage production budget. Earned prime spots in Tribeca Film Fest and Doc Fest.• National Geographic Documentary Diana : In Her Own Words - Direct team freelance artists to deliver cohesive graphic content to bring this story to life. Documentary rose to Netflix's top 10 during 11/2020.• The New Yorker Presents: The Agent - Led team of artists to develop amd implement graphics to support this documentary. Rose to top rated series on Amazon Prime

• Created award winning promotional campaigns and broadcast design from concept to completion.• Launched Brain Games campaign, driving it to become the highest rated show ever on National Geographic.• Created upfronts for A&E increasing ad sales 12-13% YOY.

Developed curriculum for a new video course for Art Education students.Courses: 4D - video production foundation • 2D design

DIGD-405-DIGITAL VIDEO DESIGN & PROD & IDD-627-DIG VIDEO DESIGN AND PRODUCTION Covers the basics of digital video production ARTH-101-HIST OF WESTERN ART I & ARTH-102-HIST OF WESTERN ART II Art History of the Western World covers cave art to the contemporary art

Instructor of animation, ceramics, and sculpture.