Daniel Preston Email & Phone Number

United Kingdom

London, London, GB

London, London, GB

• 4Studio sits at the heart of C4’s 'Future4' strategy and is responsible for reaching andengaging young audiences in the spaces where they consume and interact with content.
• Leading in creating the departments community engagement plan and strategy, workingwith partners across the business to boost audience advocacy and design engagingtrend-driven, reactive content.
• Adapting Channel 4’s personality guidelines into social media tone of voice principles,and devising training for producers, editors and publishers.
• Devising and defining social media best practice and optimisation guidelines
• Developing social media processes in partnership with Legal and Compliance.
• Collaborating with commissioners and producers to map and implement new processesfor content and engagement around ‘Digital Originals’.

Leeds, West Yorkshire, GB

• The University of Leeds is a world top 100 university and is one of the most visibleorganisations in the country. I led a fantastic, multi-skilled social team who grewaccounts to a following of over 1M, increasing.
• Directing national and global social media strategies for youth audiences, managing socialmedia channels aimed at students, staff and media engagement.
• Leading and developing teams of content creators and assistants, supporting them toplan and deliver content across organic and paid social.
• Leading crisis response for sensitive and reputational issues, crafting careful approachesto safeguard trust during major incidents.
• Procurement and roll-out of tools to improve audience experience across the Universityand overseeing high-volume community management for diverse support needs.
• Navigating complex Government legislation and technology requirements for HigherEducation communications, implementing guidance and processes for content deliveryand ensuring the organisation's social media presence is.

Leeds, West Yorkshire, GB

Managing the University's web analytics platforms, along with key reporting on Social Media activities & providing colleagues with the tools to make evidenced-based decisions in support of their communications activity.

London, GB

• As part of Barclays Customer Advocacy and Governance, Conduct and Control teams, Idelivered several key digital projects and received the business’ highest level ofrecognition award for my achievements.
• Planning and overseeing delivery of digital change projects, new system rollouts andapplication launches.
• Carrying out development stage engagement with end-users and clients along with post-execution benefits analysis
• Collaborating with Director-level leadership to formulate and implement revised strategyand structure across the Mortgage Governance team of over 70+ colleagues, leading todetailed management oversight of key issues.
• Stakeholder reporting responsibilities up to and including CEO level of the bank
• Designing new workflow processes along with supporting documentation and materialincluding papers, case studies and technical documentation.

London, GB

London, GB