At EnergyFlex, I drive our renewable energy mission as the CRM and Digital Marketing Coordinator.As a Salesforce Administrator, my responsibilities include:• Administer, coordinate, and maintain the Salesforce CRM system, ensuring user access, dataintegrity, and timely updates.• Customize and configure CRM to align with business needs, creating workflows, fields, and reports asrequired.• Execute CRM strategies to drive engagement, focusing on customer acquisition and retention.• Create triggers, notifications, and alerts for timely actions.• Generate and maintain reports and dashboards to monitor KPIs related to customer engagement,sales, and marketing efforts.• Understand data integration within the MarTech stack for effective segmentation.• Perform quality checks on CRM data and communicate issues to the Digital Marketing Lead.As a digital marketing coordinator, my responsibilities include:• Manage website content across EnergyFlex's websites.• Assist in digital marketing campaigns across Search, Social, and Email.• Monitor social media daily, identifying opportunities and trends.• Build reports in GA4 to monitor key performance indicators (KPIs).• Ensure new users are tracked and followed up appropriately.• Share relevant data with the appropriate teams.• Maintain the digital asset inventory to align with product strategy and go-to-market priorities.• Perform regular website QA to identify and rectify mistakes and broken components.

As an AI in Marketing Subject Matter Expert at RMIT Online, I co-designed the AI in Marketing course, providing my advice and expertise on equipping students with the knowledge, skills, and practical experience needed to leverage AI in marketing.As a course co-designer, I brought my real-world experience, sharing insights into creating personalized user experiences, transforming data into smart strategies, and handling intelligent cross-channel promotions. I also delved into various AI-driven marketing activities, always emphasizing the importance of ethical and sustainable approaches in our use of AI.

I have been a Marketing Consultant for Gamba Migration since it was founded in 2020. Passing from 2 to 32 employees in 3 years and achieving +1 million organic impressions on Google per year prompted me to become an inhouse Growth Hacker.My responsibilities include:• Collaborate with the marketing team and senior management to develop marketing strategies that drivegrowth and brand visibility.• Oversee and execute digital marketing campaigns, such as email marketing, online advertising, socialmedia, and SEO.• Optimize website performance using AI for insights detection.• Monitoring the performance of the campaigns, website and the effectiveness of digital tactics.• Work collaboratively with other Gamba Migration teams.• Establish metrics and KPIs to evaluate the success of marketing activities.• Stay up-to-date with the latest trends, technology and best practices in marketing.• Design, develop and maintain company websites.• Design and develop user interfaces that are attractive, intuitive and easy to use.• Optimize the user experience and navigability of the site.• Integrate APIs and external services such as payment systems, social network services or cloud storageservices on the website.• Implementation of AI tools for task automation.• Maintain and strengthen the identity and brand image of the organization.• Support the Gamba Migration brand design.• Implement AI tools to enhance customer experience and optimize marketing strategies.

I have advised several companies to harness the power of AI and marketing automation to personalized marketing strategies. Embrace a data-driven, customer-centric vision and prioritize a mobile-first approach to deliver exceptional user experiences.My responsibilities included: • Lead the CRM platforms implementation, aligning with business needs and crafting workflows, fields, and reports for optimal marketing efficiency.• Design and deploy AI-driven marketing automation strategies for tailored content experiences, enhancing engagement and driving results.• Deploy AI marketing tools to enhance content generation optimized for Search Engine Optimization.• Create and execute precision-targeted paid campaigns, optimizing for smart targeting in first and subsequent interactions.• Collect and analyze marketing data and provide marketing reports for our clients with findings and results from marketing campaigns and research.• Implement AI-driven insights detection into top-performing content and campaigns. • Enhance client website conversions through data analysis and optimization of UX/UI strategies.

As a Postgraduate Student Representative on the Admissions Committee, I advocated for student perspectives, fostering constructive dialogue to enhance diversity and inclusivity. I gave my advice and vision, committed to upholding the university's values, contributing to a collaborative environment, and ensuring an enriching experience for prospective postgraduate students.

• Design, develop, implement, analyze, and optimize CRM marketing and sales automation strategies for international education agencies in Australia, Colombia, Canada, and Mexico.• Lead the implementation of sales and marketing systems and train the sales teams in education agencies on CRM marketing.• Analyze and optimize our client’s website to grow our traffic, optimize our conversion rate and decrease the bounce rate.• Develop social media strategies to create brand awareness and engage with our audience.• Create reports and find insights from data and analytics that can be used to develop marketing strategies.• Advise on the creation and execution of the Marketing plan for our clients.• Preparation of campaign planning documents, and post-campaign analysis including gathering retailer feedback, tracking of foot traffic and event attendance.• Design, implement, analyze and optimize Facebook ads campaigns articulated with the CRM strategy for our clients.

• Design, develop, and optimize marketing strategies for international students in Australia and overseas. Manage the CRM and implement marketing automation tools integrating marketing and sales strategies.• Design, implement and optimize marketing funnels for each buyer persona using landing. pages, email marketing, SMS Marketing and sales automation.• Implement marketing systems to line up the marketing and sales strategies to pursue business KPIs.• Design and execute advertising strategies for lead generation using Facebook ads, analyse the result of the campaigns and optimize the ads.• Create marketing performance reports based on metrics and data.• Plan and implement marketing events for current and potential clients.• Ensure brand guidelines criteria are met to develop marketing materials.

Data analytics and social listening detect insights for academic research.Co-author in indexed Academic Paper “ONLINE ANALYSIS OF THE CULTURAL MARKET OFMEDELLIN"

Analyze, get insights, and optimize the Social Media Marketing strategies doing social listening and using digital metrics for clients like Virgin Mobile, Asus, Netflix, Ramo, BD Promoters among others.Optimize the content, landing pages and the website doing SEO for clients like BBVA, and Ramo.

Leadership of the committee, development of digital and BTL strategies for the events “CONAMERC 2013" and “TicTac Marketing”.