Danny Bowers Email & Phone Number

Chicago, US

Chicago, IL, US

• Led Shopper Insights research and support of $5 Billion in POS Sales by leveraging advanced analytics, secondary data mining, and primary research to tell compelling data-driven stories.
• Identified underserved shopper cohort, SNAP Shoppers, and led analysis and strategy development to unlock $115 million in white space and +2pts of shopper share gains via brand development and retailer partnerships.
• Built and implemented Analytic Framework across cross-functional teams to analyze opportunities and identify growth solutions for 5 year planning “Top to Tops” with retailers, achieving our goal of unlocking +30% 5.
• Conducted primary (Path to Purchase, Shopper Segmentations, Custom Surveys) and secondary (POS, Panel, and Loyalty Card data) in support of Kroger business, gaining key innovation and share of shelf wins totaling $50.
• Developed, coached, and mentored teams of direct reports, cross functional partners, and vendors.

Minneapolis, Minnesota, US

• Owned Shopper Insights support for $1.5 Billion in Walmart business by guiding business strategy, optimizing product launches, and elevating sales stories.
• Drove innovation success by combining insights from Advanced Analytics (Consumer Need States) and Custom Survey Research resulting in +$50 million in both permanent and limited time SKU distribution gains.
• Led shopper research to optimize General Mills’ eComm best practices, identifying $10 million in gaps stemming from inefficient online product pages.

Wilton, CT, US

• Scaled Analytics and Insights across start-up enterprise by developing BI tools accessed by 1500+ weekly users and driving adoption of multiple data providers and insights and analytics methodologies.
• Led insights development for annual selling materials leveraging POS, Panel, Advanced Analytics, and more, leading to distribution growth of +20% and HH penetration by +4 pts
• Identified and drove action on optimized deployment strategy of 1200 field sales reps into higher opportunity markets by building Tableau dashboards that uncovered +$10 million in growth

Wilton, CT, US

• Led sales strategy for 30+ major accounts and generated BI reporting suite from scratch for sales, marketing, and customer service.
• Led sales strategy for 30+ major accounts totaling over $10 million annually by managing pricing strategy, optimizing customer assortments, and improving product flow
• Grew business with both mature and new accounts through assessing specific business needs, developing strategic partnerships, and uncovering new growth opportunities
• Enabled Major Sales Team to better understand their customers and uncover new growth avenues by creating Tableau dashboards and presenting ad hoc analyses

Chicago, IL, US

• Drove insights and analytics strategy for Pepperidge Farm by analyzing core business via POS and Panel solutions and leading Advanced Analytics solutions (Marketing Mix, Consumer Decision Trees, etc.).
• Acted as lead Syndicated Data analyst for Pepperidge Farm’s Fresh and Frozen Bakery teams
• Delivered actionable insights in regards to market landscapes, pricing effectiveness, competitor profiles, shopper behavior, emerging trends, and more
• Built and presented both standardized and ad hoc reports utilizing Point of Sale and Panel data
• Proactively identified key client business issues and presented data-driven recommendations to Senior Leadership
• Worked with a cross-functional team including Brand, Marketing, Digital, Revenue Management, and Sales to deliver holistic analyses

Stamford, Connecticut, US

• Executed all Shopper Marketing activities, including digital, print, social, and experiential tactics, for Ragu and Bertolli pasta sauces in seven Tier 1 retailers
• Built and presented competitive and post-promotion analyses to both clients and customers
• Assisted the insights team in building shopper profiles for client’s target audience

St Louis, Missouri, US

• Utilized syndicated data sources (Nielsen and IRI) to present business status reports to both customers and clients
• Analyzed sales data to create sales presentations for Business Development Managers to present at Tier 1 retailers
• Created new reports to increase client product distribution and lower “speed to shelf” times in the Carolinas
• Led a team of seven other new hires in creating a ground-up Marketing Execution and presented it to senior leadership at an annual company conference where we finished 1st out of 13 other groups

Gothenburg, Sweden, SE

• Compiled and analyzed department data to assess department efficiency
• Facilitated order placement of National Accounts trucks
• Interacted with National Accounts customers to ensure order accuracy
• Monitored all National Account trucks to guarantee timely deliveries to customers

Wilmington, DE, US

• Facilitated communication between state legislators and the Chamber of Commerce for special events
• Compiled and analyzed state legislator voting records

• Organized and planned all campaign fundraisers, resulting in raising $63,000, $40,000 more than our opponent
• Gathered and analyzed county voting records to refocus campaign’s advertising efforts
• Leveraged an Excel spreadsheet of 125,000 registered voters, to create a clear and concise mailing list of consistent voters