• Promoted a variety of consumer brands including Anheuser-Busch, FedEx, ExxonMobil, Monsanto, Pizza Hut and Electrolux• Planned and executed media outreach strategy to advocate for pro bono client KIPP St. Louis• Secured stories in traditional local and regional media• Tracked clients’ organic and earned placements in traditional and social media• Developed copy for social media content calendars, media alerts and pitches• Compiled effective media lists using my understanding of clients’ audience demographics and campaign objectives • Engaged online influencers to attend and promote sponsored events• Analyzed social media metrics to determine KPI achievement and advise future execution of the Monsanto Fund’s CSR program America’s Farmers• Delivered weekly and monthly media coverage reports to clients • Monitored agriculture and automotive industry developments and condensed findings into daily and weekly news digests• Actively collaborated during brainstorms to deliver extraordinary ideas in response to client requests for product launches, activations and special events including Super Bowl 51• Conducted research and identified new business opportunities for employee engagement and change management practice• Demonstrated ability to exceptionally manage and successfully complete multiple tasks and projects simultaneously

• Contributed to brainstorming sessions to help determine objectives, strategies and tactics for online marketing plans to promote brands through social media• Curated quality content for client social media accounts• Created and managed social media content calendars• Programmed and scheduled social media posts using Hootsuite• Recorded accurate and actionable notes during client meetings and calls• Tracked effectiveness of social media marketing strategies through analytical tools such as Facebook Business Manager insights

• Designed and maintained informative webpages for undergraduate research website using HTML5, CSS3 and Bootstrap• Created and curated content for a weekly newsletter delivered to students, faculty and upper-level administration • Directed social media strategy for undergraduate research Facebook page• Coordinated programming for annual research symposiums, professional development workshops and undergraduate research fellowship meetings