Daniel Gómez Garcia-Reyes Email & Phone Number

Bogotá D.C. Area, Colombia

Panama City, Panama

Ginebra Y Alrededores, Suiza

• Lead Europe HairCare P&L forecast. Building best estimate for top and bottom line results based on market trends (shares/category growth) and business exposures (FX/commodities).
• Monthly consolidation of regional fiscal year outlook and quarterly SEC reconciliation for the region, based on deep understanding of the business and accounting rules/processes.
• Previously working as commercial finance partner for Spain, France and Israel. Advised them on budget management and business investments (sales & marketing funds), leading all 3 to close the fiscal year growing above.
• Created and deployed regional Strategic Revenue Management pillars for the region (pricing strategy, premiumization via product mix and sales funds optimization), leading to best value creation results in the past 5.
• Constant interaction with Europe HairCare general management.

París Y Alrededores, Francia

• Interviewed key accounts commercial managers for each company in the group (Otis, Carrier, Chubb) to understand Roads to Market and analyze cross selling opportunities.
• Built Business Development Plan for key accounts.

• Found market opportunities for laundry care by analyzing water access and quality in developing countries.
• Presented product recommendations for Henkel Laundry Care in each market.

• Expanded operations from 9 to 17 cities in 6 months, without increasing the company’s monthly expenses.
• Optimized online marketing investment, generating 30% savings on Cost per Download.
• Doubled the weekly registered drivers by redesigning the registration process and stations network.
• Created the BI and CRM areas within the first month of work, prioritizing information based decisions.

• Prepared the aggregated budget in half the usual time by optimizing negotiation rounds with VP’s, and supported the results in front of the General Management Board.
• Shortened the delivery time of monthly financial analysis by 30%, by reducing accounting bottlenecks and performing pre-month end estimates.
• Prioritized the FP&A processes in the merger process of Helm Bank and Corpbanca, ensuring the best practices would stay in place for the consolidated institution.
• Implemented Competitor Analysis presentations to employees, improving commercial team knowledge on the market.

• Reduced analysts work time by 35%, using advanced Excel modelling and reports optimization.
• Created financial follow up reports for subsidiaries, centralizing the financial analysis of the Group.
• Developed product profitability analysis, key support information for budget negotiations.

• Generated a 15% fee income increase by renegotiating agreements with Willis international offices.
• Increased revenues by 10%, by selling complimentary local insurance policies to multinational clients.
• Assisted the creation of new SME specific product, in collaboration with a local insurance company, with the best characteristics in the market.

Master Of Business Administration (Mba), Strategy And Corporate Finance

Activities and Societies: VP Industry ClubDean's List HEC Excellence Scholarship

Master Of Science (M.S.), Economics

Bachelor Of Arts (B.A.), Economics