Daniel Giordano Email & Phone Number

Berlin, Berlin, De

Reston, Va, Us

Lead Product and Customer Marketing as we transform from a single product company to a AI-powered platform company. We have helped launch Execution Cloud, Centra, Autonomous, and Preflight in the past 2 years, growing revenue and our customer base.Our team uses a hybrid motion of product-led and enterprise sales to help grow revenue sustainably.

Berkeley, California, Us

Led the Go-To-Market efforts for Gatsby Cloud, an end-to-end platform for building and shipping the Gatsby framework. Moved from a single offering in the CI/CD space to the full fledge platform that was purchased by Netlify in ‘22

San Jose, California, Us

Lead Acquisition and Growth for SaaS Products at CloudBees, the fast growing business unit within the company. Worked to integrate several products through M&A into a single platform for developers and operations to collaborate and ship products with.

Somerville, Ma, Us

Launched new SmartBear brand, a huge effort to tie together over 15 products under one cohesive roof.- Transformed the go-to-market strategy of SmartBear's product portfolio by creating a compelling, unified brand that tied together products across the Software Delivery Lifecycle- Positioned SmartBear as a leader in Software Quality, that included a significantly larger piece of target market - including API design, linting, test management, etc.

Somerville, Ma, Us

Led the go-to-market strategy for one of the largest monetized Open Source tools, SoapUI and ReadyAPI.- Built a compelling, integrated story around the upgrade path for the enterprise ReadyAPI and SwaggerHub product lines from the popular open-source tools SoapUI and Swagger - Developed and facilitated training and sales enablement programs for a global sales team of 50+; created and disseminated competitive battle cards, datasheets, and other content to equip enterprise sales team- Created content like tutorials, blogs, and webinars to educate and nurse our huge open-source community of over 1 million developers and QA professionals

Somerville, Ma, Us

First marketer brought on to build out a product marketing and demand generation for newly acquired CrossBrowserTesting - responsible for full-funnel growth and marketing strategy. Grew SaaS platform to $10M+- Crafted product messaging to resonate with our target user base across the website, throughout the app, inside email drip, and in-app chat to convert more leads and scale our sales efforts- Manage million-dollar budget to drive lead and customer growth through SEM, display, paid social, podcasts, and tradeshow channels resulting in 50% growth of net-new business for multiple years- Worked with inside sales team and sales engineering organization to create a “communication engine” that helped guide prospects through the buying process- Designed blog and content strategy; oversee and motivate team to produce content promoting our products’ message and value throughout the customer journey

Somerville, Ma, Us

-Oversaw the Paid and Organic growth efforts across SmartBear’s websites including: SmartBear.com, SoapUI.org, and AlertSite.com-Redesigned the online support experience for all major product lines, increasing search visibility of over 30,000 pages of documentation while offering a superior customer experience-Closed andd redirected 3 major, separate websites to SmartBear’s primary corporate website, resulting in more than 75% increase of YoY organic growth-Started and grew a “Learn Testing” microsite that has grown to nearly 75,000 monthly visitors, generating increased trials and email sign-ups for product newsletters-Built and executed marketing campaigns built for Search Engine growth for each of the 12 SmartBear products lines

Responsible for acquiring and growing 35+ purchased websites and applications; managed team of internal developers and contractors to execute website redesigns, SEO improvements, and CRO initiatives. Grew online businesses 2000% through direct selling, affiliate sales, subscriptions, advertising, and more.