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Daniel G Lauri is listed as Senior CPG Marketer | Brand Strategist, ex-PepsiCo at Pilot Lite, a company with 22 employees, based in Fort Lauderdale, Florida, United States. AeroLeads shows a matched LinkedIn profile for Daniel G Lauri.
Daniel G Lauri previously worked as Executive Partner at Pilot Lite and Member at International Executive Resources Group (Ierg). Daniel G Lauri holds Master Of Business Administration - Mba, Strategy & Marketing Concentrations from University Of Rochester - William E. Simon Graduate School Of Business Administration.
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My professional passion is helping companies develop exciting and profitable strategies that make the world a better place through their brands.An experienced data-driven marketer with an owner/ general manager mindset who combines long-term strategic thinking with entrepreneurial execution and P&L accountability. A proven track record in strategic product portfolio management, innovation (35+ new launches), retail introduction, communication, and product development for CPG brands (PepsiCo, Nestlé´s dairy joint venture, The Coca-Cola Company). As a lifelong learner and NGO mentor with multicultural experience, I thrive in diverse, creative, and collaborative cross-functional teams. Proud to have mentored and developed successful executives in my different roles & teams. International experience, Hispanic marketing. Bilingual English/ Spanish. Please contact me at dglauri@gmail.com
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Miami-Fort Lauderdale Area
Pilot Lite is a global innovation and marketing consulting agency for CPG brands. Our expertise is the design, and execution of projects and initiatives to increase the success rate of innovation of their multinational clients in Consumer Goods, FMCG, Food and Beverage.Started as a Senior Marketing Consultant, managing engagement teams in different.
Curricula focused on understanding different e-commerce models, ecosystems and value chain integration.
Greater Buenos Aires, Argentina
As an online Seller, launched and later sold a business on Amazon USA from Argentina, developing and selling private-label differentiated products via fulfillment imported to the US from China.As an strategic Advisor, persuaded a biotech B2B company to develop a new DTC model that doubled its business. Also launched a parking equipment startup and.
Argentina
(Lived in Mexico City until March 2013)Led a remote multi-country team with Profit and Loss responsibility for Lipton Ice Tea, which operates within Pepsi Lipton, a Joint Venture between PepsiCo and Unilever. My colleagues came from both parent companies and we operated regionally within PepsiCo´s bottling system.Full P&L and business accountability.
Mexico
Mexico is the biggest beverage operation in Latam. I had increasing brand portfolio responsibilities during my tenure in due to my ability to quickly identify business drivers and develop and execute focused action plans. I was finally accountable for 60% of the country´s volume, with a regional & international brand portfolio, both PepsiCo and bottler.
Argentina
Responsible for Gatorade, Tropicana, and new products, I achieved double-digit growth in both terms, strengthening Gatorade´s leadership in sports drinks in spite of competitive launches. These results were a consequence of strengthening brand engagement with core targets via new SKUs and communication as well as expanding the consumer base, and addressing.
Argentina
Founding member of a Joint Venture (JV) in dairy products, competing against Danone in eight different categories. Developed the JV´s marketing department from recruiting all associates, choosing a market research agency, getting market and consumer insights for strategy formulation, pricing, portfolio prioritization, and innovation roll out. Achieved.
Last position: Regional flavor soft drink group brand manager.Previously had increasing marketing responsibilities for brand Coke: - Regional Senior Brand Manager Coke brand: developed divisional platforms for soccer - World Cup 2002-, Christmas and Polar Bears. In 2003, I received a worldwide company award for Best Properties Activation for relaunching.
Argentina
Insecticide Control brand marketing. Negotiated an endorsement from the Argentine Association of Dermatologists - still visible in use in Off! products- addressing a key product weakness against a better competitive product.
Other employees you can reach at pilotlitegroup.com. View company contacts for 22 employees →
Daniel Johnsen
Colleague at Pilot LiteUnited States, United States
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Andrea Guani
Colleague at Pilot LiteUruguay, Uruguay
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Ricardo Kalijmann
Colleague at Pilot LiteUruguay, Uruguay
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Sandy Westwater
Colleague at Pilot LiteLondon, England, United Kingdom, United Kingdom
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Joel Nelson
Colleague at Pilot LiteFort Myers, Florida, United States, United States
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Mike Swain
Colleague at Pilot LiteGreater Cambridge Area, United Kingdom
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Simon Thackray
Colleague at Pilot LiteGreater London, England, United Kingdom, United Kingdom
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Patricio Villa Bustos
Colleague at Pilot LiteSanta Cruz De LA Sierra, Santa Cruz, Bolivia, Bolivia, Plurinational State Of
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Subhash Agrawal
Colleague at Pilot LiteAhmedabad, Gujarat, India, India
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Toby Matthewson
Colleague at Pilot LiteLondon Area, United Kingdom, United Kingdom
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Activities and Societies: President of LASOS, Latin American Club. Member of Marketing Club.Merit Scholarship Recipient.
Quick answers generated from the profile data available on this page.
Daniel G Lauri works for Pilot Lite.
Daniel G Lauri is listed as Senior CPG Marketer | Brand Strategist, ex-PepsiCo at Pilot Lite.
Daniel G Lauri is based in Fort Lauderdale, Florida, United States while working with Pilot Lite.
Daniel G Lauri has worked for Pilot Lite, International Executive Resources Group (Ierg), University Of Cema, Private Label Ecommerce Seller, and Pepsico.
Daniel G Lauri's colleagues at Pilot Lite include Daniel Johnsen, Andrea Guani, Ricardo Kalijmann, Sandy Westwater, and Joel Nelson.
You can use AeroLeads to view verified contact signals for Daniel G Lauri at Pilot Lite, including work email, phone, and LinkedIn data when available.
Daniel G Lauri holds Master Of Business Administration - Mba, Strategy & Marketing Concentrations from University Of Rochester - William E. Simon Graduate School Of Business Administration.
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