Daniel G Lauri Email and Phone Number
My professional passion is helping companies develop exciting and profitable strategies that make the world a better place through their brands.An experienced data-driven marketer with an owner/ general manager mindset who combines long-term strategic thinking with entrepreneurial execution and P&L accountability. A proven track record in strategic product portfolio management, innovation (35+ new launches), retail introduction, communication, and product development for CPG brands (PepsiCo, Nestlé´s dairy joint venture, The Coca-Cola Company). As a lifelong learner and NGO mentor with multicultural experience, I thrive in diverse, creative, and collaborative cross-functional teams. Proud to have mentored and developed successful executives in my different roles & teams. International experience, Hispanic marketing. Bilingual English/ Spanish. Please contact me at dglauri@gmail.com
Pilot Lite
View- Website:
- pilotlitegroup.com
- Employees:
- 22
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Executive PartnerPilot Lite Oct 2022 - PresentMiami-Fort Lauderdale AreaPilot Lite is a global innovation and marketing consulting agency for CPG brands. Our expertise is the design, and execution of projects and initiatives to increase the success rate of innovation of their multinational clients in Consumer Goods, FMCG, Food and Beverage.Started as a Senior Marketing Consultant, managing engagement teams in different locations.
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MemberInternational Executive Resources Group (Ierg) Aug 2023 - PresentMiami-Fort Lauderdale Area -
E-Commerce Professor For Mba And Undergrad DegreesUniversity Of Cema Feb 2022 - Apr 2023Curricula focused on understanding different e-commerce models, ecosystems and value chain integration. -
Startups Manager & Strategic AdvisorPrivate Label Ecommerce Seller Sep 2015 - Oct 2022Greater Buenos Aires, ArgentinaAs an online Seller, launched and later sold a business on Amazon USA from Argentina, developing and selling private-label differentiated products via fulfillment imported to the US from China.As an strategic Advisor, persuaded a biotech B2B company to develop a new DTC model that doubled its business. Also launched a parking equipment startup and developed a B Corps textile brand.
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Business Director Lipton Ice Tea - South & Central LatamPepsico Apr 2012 - Jul 2015Argentina(Lived in Mexico City until March 2013)Led a remote multi-country team with Profit and Loss responsibility for Lipton Ice Tea, which operates within Pepsi Lipton, a Joint Venture between PepsiCo and Unilever. My colleagues came from both parent companies and we operated regionally within PepsiCo´s bottling system.Full P&L and business accountability, managing and aligning with finance, marketing, supply chain, R&D, innovation, renovation, marketing research and, packaging. -
Marketing Director - Flavor Soft Drinks, Waters And Non Carbonated BeveragesPepsico Jul 2008 - Apr 2012MexicoMexico is the biggest beverage operation in Latam. I had increasing brand portfolio responsibilities during my tenure in due to my ability to quickly identify business drivers and develop and execute focused action plans. I was finally accountable for 60% of the country´s volume, with a regional & international brand portfolio, both PepsiCo and bottler owned. I managed brands such as 7Up, Mirinda, Manzanita Sol, E Pura and Electropura waters, Lipton, Be Light flavored waters, as well as several regionally relevant brands.I also had the privilege of mentoring and developing several marketing and commercial associates.
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Senior Marketing Manager Non Carbonated Beverages (Gatorade As Key Business)Pepsico Aug 2006 - Jul 2008ArgentinaResponsible for Gatorade, Tropicana, and new products, I achieved double-digit growth in both terms, strengthening Gatorade´s leadership in sports drinks in spite of competitive launches. These results were a consequence of strengthening brand engagement with core targets via new SKUs and communication as well as expanding the consumer base, and addressing other target needs.
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Nutrition Marketing ManagerDairy Partners America (Nestlé & Fonterra) Jv With Sancor Sep 2004 - Jul 2006ArgentinaFounding member of a Joint Venture (JV) in dairy products, competing against Danone in eight different categories. Developed the JV´s marketing department from recruiting all associates, choosing a market research agency, getting market and consumer insights for strategy formulation, pricing, portfolio prioritization, and innovation roll out. Achieved double digit growth in both volume and revenues during tenure.
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Regional Group Brand Manager, South Latin American DivisionThe Coca-Cola Company Sep 1999 - Sep 2004Last position: Regional flavor soft drink group brand manager.Previously had increasing marketing responsibilities for brand Coke: - Regional Senior Brand Manager Coke brand: developed divisional platforms for soccer - World Cup 2002-, Christmas and Polar Bears. In 2003, I received a worldwide company award for Best Properties Activation for relaunching Polar Bears activation. The program was exported to Europe and Asia and was still in use in Mexico in 2010.- Coca-Cola & Coke Light Brand Manager for Argentina & Uruguay.- Franchise development overseeing FEMSA and a local bottler. -
Brand Manager Off! BrandS. C. Johnson & Son Jun 1998 - Aug 1999ArgentinaInsecticide Control brand marketing. Negotiated an endorsement from the Argentine Association of Dermatologists - still visible in use in Off! products- addressing a key product weakness against a better competitive product.
Daniel G Lauri Education Details
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Strategy & Marketing Concentrations -
Industrial Engineering -
University Of Illinois (Coursera)Marketing In A Digital World -
Professional Board Member -
Graduate Studies In Business Management
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Digital HouseE-Commerce/Electronic Commerce
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St. Brendan´S CollegeHigh School Diploma
Frequently Asked Questions about Daniel G Lauri
What company does Daniel G Lauri work for?
Daniel G Lauri works for Pilot Lite
What is Daniel G Lauri's role at the current company?
Daniel G Lauri's current role is Senior CPG Marketer | Brand Strategist, ex-PepsiCo.
What schools did Daniel G Lauri attend?
Daniel G Lauri attended University Of Rochester - William E. Simon Graduate School Of Business Administration, Instituto Tecnológico De Buenos Aires, University Of Illinois (Coursera), Instituto De Gobernanza Empresarial Y Pública, Universidad Del Cema, Digital House, St. Brendan´s College.
Who are Daniel G Lauri's colleagues?
Daniel G Lauri's colleagues are Mike Swain, Henry E Gomez, Joel Nelson, Subhash Agrawal, Patricio Villa Bustos, Ricardo Kalijmann, Daniel Johnsen.
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