Daniel G Lauri Email & Phone Number

Highland Park, Il, Us

Miami-Fort Lauderdale Area

Pilot Lite is a global innovation and marketing consulting agency for CPG brands. Our expertise is the design, and execution of projects and initiatives to increase the success rate of innovation of their multinational clients in Consumer Goods, FMCG, Food and Beverage.Started as a Senior Marketing Consultant, managing engagement teams in different locations.

Miami-Fort Lauderdale Area

Curricula focused on understanding different e-commerce models, ecosystems and value chain integration.

Greater Buenos Aires, Argentina

As an online Seller, launched and later sold a business on Amazon USA from Argentina, developing and selling private-label differentiated products via fulfillment imported to the US from China.As an strategic Advisor, persuaded a biotech B2B company to develop a new DTC model that doubled its business. Also launched a parking equipment startup and developed a B Corps textile brand.

Argentina

(Lived in Mexico City until March 2013)Led a remote multi-country team with Profit and Loss responsibility for Lipton Ice Tea, which operates within Pepsi Lipton, a Joint Venture between PepsiCo and Unilever. My colleagues came from both parent companies and we operated regionally within PepsiCo´s bottling system.Full P&L and business accountability, managing and aligning with finance, marketing, supply chain, R&D, innovation, renovation, marketing research and, packaging.

Mexico

Mexico is the biggest beverage operation in Latam. I had increasing brand portfolio responsibilities during my tenure in due to my ability to quickly identify business drivers and develop and execute focused action plans. I was finally accountable for 60% of the country´s volume, with a regional & international brand portfolio, both PepsiCo and bottler owned. I managed brands such as 7Up, Mirinda, Manzanita Sol, E Pura and Electropura waters, Lipton, Be Light flavored waters, as well as several regionally relevant brands.I also had the privilege of mentoring and developing several marketing and commercial associates.

Argentina

Responsible for Gatorade, Tropicana, and new products, I achieved double-digit growth in both terms, strengthening Gatorade´s leadership in sports drinks in spite of competitive launches. These results were a consequence of strengthening brand engagement with core targets via new SKUs and communication as well as expanding the consumer base, and addressing other target needs.

Argentina

Founding member of a Joint Venture (JV) in dairy products, competing against Danone in eight different categories. Developed the JV´s marketing department from recruiting all associates, choosing a market research agency, getting market and consumer insights for strategy formulation, pricing, portfolio prioritization, and innovation roll out. Achieved double digit growth in both volume and revenues during tenure.

Last position: Regional flavor soft drink group brand manager.Previously had increasing marketing responsibilities for brand Coke: - Regional Senior Brand Manager Coke brand: developed divisional platforms for soccer - World Cup 2002-, Christmas and Polar Bears. In 2003, I received a worldwide company award for Best Properties Activation for relaunching Polar Bears activation. The program was exported to Europe and Asia and was still in use in Mexico in 2010.- Coca-Cola & Coke Light Brand Manager for Argentina & Uruguay.- Franchise development overseeing FEMSA and a local bottler.

Argentina

Insecticide Control brand marketing. Negotiated an endorsement from the Argentine Association of Dermatologists - still visible in use in Off! products- addressing a key product weakness against a better competitive product.

Master Of Business Administration - Mba, Strategy & Marketing Concentrations

Activities and Societies: President of LASOS, Latin American Club. Member of Marketing Club.Merit Scholarship Recipient.

Bachelor Of Science - Bs, Industrial Engineering

Marketing In A Digital World

Certificate, Professional Board Member

Made, Graduate Studies In Business Management

E-Commerce Executive Program, E-Commerce/Electronic Commerce

High School Diploma