Daniel G Lauri
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Daniel G Lauri Email & Phone Number

Senior CPG Marketer | Brand Strategist, ex-PepsiCo at Pilot Lite
Location: Fort Lauderdale, Florida, United States 10 work roles 7 schools
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Role
Senior CPG Marketer | Brand Strategist, ex-PepsiCo
Location
Fort Lauderdale, Florida, United States
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Who is Daniel G Lauri? Overview

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Daniel G Lauri is listed as Senior CPG Marketer | Brand Strategist, ex-PepsiCo at Pilot Lite, a company with 22 employees, based in Fort Lauderdale, Florida, United States. AeroLeads shows a matched LinkedIn profile for Daniel G Lauri.

Daniel G Lauri previously worked as Executive Partner at Pilot Lite and Member at International Executive Resources Group (Ierg). Daniel G Lauri holds Master Of Business Administration - Mba, Strategy & Marketing Concentrations from University Of Rochester - William E. Simon Graduate School Of Business Administration.

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Pilot Lite

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Profile bio

About Daniel G Lauri

My professional passion is helping companies develop exciting and profitable strategies that make the world a better place through their brands.An experienced data-driven marketer with an owner/ general manager mindset who combines long-term strategic thinking with entrepreneurial execution and P&L accountability. A proven track record in strategic product portfolio management, innovation (35+ new launches), retail introduction, communication, and product development for CPG brands (PepsiCo, Nestlé´s dairy joint venture, The Coca-Cola Company). As a lifelong learner and NGO mentor with multicultural experience, I thrive in diverse, creative, and collaborative cross-functional teams. Proud to have mentored and developed successful executives in my different roles & teams. International experience, Hispanic marketing. Bilingual English/ Spanish. Please contact me at dglauri@gmail.com

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Daniel G Lauri's current company

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Pilot Lite
Pilot Lite
Senior CPG Marketer | Brand Strategist, ex-PepsiCo
london, greater london, united kingdom
Employees
22
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10 roles

Daniel G Lauri work experience

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Executive Partner

Current

Miami-Fort Lauderdale Area

Pilot Lite is a global innovation and marketing consulting agency for CPG brands. Our expertise is the design, and execution of projects and initiatives to increase the success rate of innovation of their multinational clients in Consumer Goods, FMCG, Food and Beverage.Started as a Senior Marketing Consultant, managing engagement teams in different.

Oct 2022 - Present

E-Commerce Professor For Mba And Undergrad Degrees

Curricula focused on understanding different e-commerce models, ecosystems and value chain integration.

Feb 2022 - Apr 2023

Startups Manager & Strategic Advisor

Private Label Ecommerce Seller

Greater Buenos Aires, Argentina

As an online Seller, launched and later sold a business on Amazon USA from Argentina, developing and selling private-label differentiated products via fulfillment imported to the US from China.As an strategic Advisor, persuaded a biotech B2B company to develop a new DTC model that doubled its business. Also launched a parking equipment startup and.

Sep 2015 - Oct 2022

Business Director Lipton Ice Tea - South & Central Latam

Argentina

(Lived in Mexico City until March 2013)Led a remote multi-country team with Profit and Loss responsibility for Lipton Ice Tea, which operates within Pepsi Lipton, a Joint Venture between PepsiCo and Unilever. My colleagues came from both parent companies and we operated regionally within PepsiCo´s bottling system.Full P&L and business accountability.

Apr 2012 - Jul 2015

Marketing Director - Flavor Soft Drinks, Waters And Non Carbonated Beverages

Mexico

Mexico is the biggest beverage operation in Latam. I had increasing brand portfolio responsibilities during my tenure in due to my ability to quickly identify business drivers and develop and execute focused action plans. I was finally accountable for 60% of the country´s volume, with a regional & international brand portfolio, both PepsiCo and bottler.

Jul 2008 - Apr 2012

Senior Marketing Manager Non Carbonated Beverages (Gatorade As Key Business)

Argentina

Responsible for Gatorade, Tropicana, and new products, I achieved double-digit growth in both terms, strengthening Gatorade´s leadership in sports drinks in spite of competitive launches. These results were a consequence of strengthening brand engagement with core targets via new SKUs and communication as well as expanding the consumer base, and addressing.

Aug 2006 - Jul 2008

Nutrition Marketing Manager

Dairy Partners America (Nestlé & Fonterra) Jv With Sancor

Argentina

Founding member of a Joint Venture (JV) in dairy products, competing against Danone in eight different categories. Developed the JV´s marketing department from recruiting all associates, choosing a market research agency, getting market and consumer insights for strategy formulation, pricing, portfolio prioritization, and innovation roll out. Achieved.

Sep 2004 - Jul 2006

Regional Group Brand Manager, South Latin American Division

Last position: Regional flavor soft drink group brand manager.Previously had increasing marketing responsibilities for brand Coke: - Regional Senior Brand Manager Coke brand: developed divisional platforms for soccer - World Cup 2002-, Christmas and Polar Bears. In 2003, I received a worldwide company award for Best Properties Activation for relaunching.

Sep 1999 - Sep 2004

Brand Manager Off! Brand

Argentina

Insecticide Control brand marketing. Negotiated an endorsement from the Argentine Association of Dermatologists - still visible in use in Off! products- addressing a key product weakness against a better competitive product.

Jun 1998 - Aug 1999
Team & coworkers

Colleagues at Pilot Lite

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7 education records

Daniel G Lauri education

Marketing In A Digital World

University Of Illinois (Coursera)

E-Commerce Executive Program, E-Commerce/Electronic Commerce

Digital House

High School Diploma

St. Brendan´S College
FAQ

Frequently asked questions about Daniel G Lauri

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What company does Daniel G Lauri work for?

Daniel G Lauri works for Pilot Lite.

What is Daniel G Lauri's role at Pilot Lite?

Daniel G Lauri is listed as Senior CPG Marketer | Brand Strategist, ex-PepsiCo at Pilot Lite.

Where is Daniel G Lauri based?

Daniel G Lauri is based in Fort Lauderdale, Florida, United States while working with Pilot Lite.

What companies has Daniel G Lauri worked for?

Daniel G Lauri has worked for Pilot Lite, International Executive Resources Group (Ierg), University Of Cema, Private Label Ecommerce Seller, and Pepsico.

Who are Daniel G Lauri's colleagues at Pilot Lite?

Daniel G Lauri's colleagues at Pilot Lite include Daniel Johnsen, Andrea Guani, Ricardo Kalijmann, Sandy Westwater, and Joel Nelson.

How can I contact Daniel G Lauri?

You can use AeroLeads to view verified contact signals for Daniel G Lauri at Pilot Lite, including work email, phone, and LinkedIn data when available.

What schools did Daniel G Lauri attend?

Daniel G Lauri holds Master Of Business Administration - Mba, Strategy & Marketing Concentrations from University Of Rochester - William E. Simon Graduate School Of Business Administration.

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