Product Marketing Manager for Google Maps Platform

Product Marketing Manager (TVC) at Google, on Google Maps Platform. - Led team to develop new positioning and claims for Maps, Routes and Places, to support the launch of our new brand and product. New positioning and claims have further differentiated Google Maps Platform vs. competition.- Created messaging for new website, emails and user guide to land new pricing and product changes in-market with our target customers. The announcement helped the business achieve its customer retention goals, and generated positive press and developer sentiment.- Managed qualitative research to test new messaging with existing customers and prospects, which provided valuable insights to refine the messaging for new website.- Worked closely with Product Management and Sales to develop assets to drive market influence and improve lead conversion, including a sold-out Google Cloud Next breakout session, Golden Pitch deck, and sales 1-sheets.

- Led cross-functional team to develop 360 integrated marketing campaign to re-launch QuickBooks Payments and significantly improve awareness, consideration and signups. Campaign encompassed new messaging, SEM, SEO and Web strategy, TV and digital advertising and PR. Drove over 20K incremental Payments signups.- Oversaw marketing launch of improved QuickBooks invoicing product, including frictionless onboarding experience via Stripe partnership and reimagined E2E online & offline customer experiences. Improved product and marketing doubled the amount of payments signups YOY.

- Championed unwinding the QuickBooks Point of Sale strategic partnership with Revel Systems, and was a key contributor in developing the new global POS cloud partnership strategy. Helped lead team in aligning recommendation and execution plan with CEO.- Led a team of 5 marketers in managing a portfolio of 3 businesses: Point of Sale, Payments & GoPayment, overseeing product, acquisition and retention marketing.

- Transformed new user acquisition business model from outright software to a 3-tier subscription model, including new product features, pricing, & messaging. New model significantly increased LTV, retention and revenue.- Developed & launched monthly billing option; drove a significant lift in GNS acquisition.- Created new messaging positioned around “end-to-end business management made easy” based on customer research. Website messaging A/B test drove 30% more leads.- Successfully migrated our existing customer base from the legacy Enterprise business model to our higher LTV subscription model, with minimal impact to customer retention.- Launched QB Enterprise Cloud by bundling software with Hosting at a competitive price. Led team to create new supporting website, videos, and sales tools.- Led a team of high-performing Marketing Managers and cross-functional teams across multiple sales & marketing channels, product management, customer service, finance, analytics & operations.

- Led all aspects of Go Getter, including business strategy, product development, marketing & business development. Grew entity from an idea to a fully operating small business with over 60 clients.- Designed website and created user interface and experience. Managed A/B testing and site analytics to optimize site content, landing pages and improve lead conversion. Site visitors average 3 pages visited and 4 minutes on site. - Operated Go Getter blog and social media channels, including original and curated content, blogger and influencer relations, and social monitoring. Improved SEO and exponentially increased Facebook and Twitter followers.- Developed CRM email marketing to maintain awareness and grow repeat businesses. Managed strategy, content and creative. Optimized campaigns to average a 40% open rate and 12% click rate.- Utilized Facebook ad campaigns to drive page likes and website visits. Optimized campaigns, which doubled click-through rates and reduced cost per click by 30%.

- Led marketing strategy and execution for $100 million brand, Tom Clancy's Splinter Cell Blacklist- Responsible for multi-million marketing budget- Led 360 marketing campaign including TV, digital, social, events, and PR- Re-branded hero of the game to appeal to broader mainstream audience- Created influencer program to broaden appeal of hero and game- Managed team of two reports; led and influenced cross-functional team of over 30 colleagues

- Business leader of two segments in bakery category with combined annual sales of over $150 million.- P&L and marketing budget ownership- Developed short-term and long-term business strategy and annual operating goals- Led brand strategy for two brands: Sara Lee and EarthGrains in Premium Breads and Sandwich Thins- Led development and execution of online consumer marketing strategy and tactics, including SEM, online advertising, email marketing and social media. - Led development and execution of offline consumer marketing strategy and tactics, including print, radio, out of home and event marketing. Also led all trade marketing, including point of sale, coupons and shopper marketing programs.- Led all product development, including line extensions, brand extensions and long-term innovation- Developed consumer learning plan and oversee all consumer research- People management and cross-functional leadership

- Led development and implementation of marketing plans that drove corporate volume and profit goals.- Oversaw the equity of the brand. Managed all brand touch points (SEM, online advertising, social media, print, events, product placement, trade marketing & packaging) to ensure brand was communicated in a consistent and compelling manner.- Developed integrated media plans that ensured timely and cost-effective execution of advertising efforts.- Led new product development and product/packaging updates- Managed cross-functional organization, planning and execution of consumer and trade marketing programs.- Monitored and analyzed data sources to review state of business and category trends, and took appropriate action when needed.

- Performed business analysis to strengthen the brand's marketing program.- Developed and implemented marketing plans that contributed to brand volume and profit.- Developed, evaluated and implemented new product launches to build the business.- Initiated and analyzed market research to improve the brand's marketing efforts.- Helped develop effective advertising copy and media plans.- Led package and product improvements that enhanced the brand.

- Developed compelling and highly differentiated brand strategies, positioning, architecture and messaging for Fortune 500 companies.- Led creation of unique brand names and corporate identities for master brands, sub-brands and partner brands of leading technology and transportation companies.- Managed development of branded websites, micro sites, intranets, emails, and printed materials for clients.- Consulted and trained clients on how to properly align all of their brand touch points (employees, customers, partners, investors, etc.) to communicate their brand in a consistent and compelling way.Clients: Yahoo!, Microsoft, Dell, Experian, BMC Software, Con-Way Transportation, James Hardie