Dan Nolan Email & Phone Number

Denver, Colorado, Us

I spearhead the development and implementation of marketing technology strategies across our five brands and four distinct marketing business units. My success in this multifaceted role is built on a strong ability to create partnerships (internally and with vendors/contractors), prioritize at multiple levels and time horizons, communicate technical details appropriate to the audience in the moment, and personally create creative solutions meeting business needs. I serve as a internal consultant for new initiatives and projects and help guide expectations, prioritizations, and timelines. To help my marketing partners, I create BI Dashboards and other resources to improve their ability to confidently set strategies. My key strategies are focused around ensuring our marketing technology captures the data we need for uninhibited growth. I guide our marketing technology for partnerships where strategically opportunistic while protecting our core competencies internally.Technically speaking I actively participate in the management and evolution of our Enterprise Data Warehouse (EDW), Customer Relationship Management (CRM) systems, external websites (9), Email Service Provider & Marketing Automation system (ESP), our Customer Data Platform (CDP), and the infrastructure required to seamlessly create a coherent customer experiences. In addition, I help support our franchise location SaaS tool, serving in a Product Owner/Manager capacity. The platform is designed for location based marketing operations. To be successful in this arena I draw upon my years of software development skills, requirement writing, and project management experiences. I am routinely asked to help present and work directly with our hundreds of franchise owners and their staff, to ensure the solutions we are building are solving the correct problems and driving the business forward.

Denver, Colorado, Us

I crafted and oversaw our Marketing Operations efforts including multiple marketing websites, our Salesforce instance, all integrations with 3rd party tools, our Pardot marketing automation platform, and all marketing analytics collection/reporting. I helped set up our marketing email program and evolved it to match the changing needs of our marketing strategists, including advanced dynamic segmentation, real time reporting dashboards, and personalized messaging.The B2B sales team leveraged the engagement focused resources I created to direct their outreach and messaging, resulting in more sales meeting, a shorter sales cycle and a hyper-focused relationship first approach. In a few short years with my participation on the team the marketing went from nearly non-existent to a testing focused program based on best practices and integrated tool sets. Our healthy pipeline clearly shows the results of our efforts and innovative approaches.

Denver, Co, Us

Ping Identity is an industry leader in the cloud-based identity management solutions for companies and government organizations. With over half of the fortune 500 companies, Ping Identity is trusted for delivering solutions that just work. I was part of the global B2B marketing group, responsible for marketing operations and providing tools, insights, and processes to ensure smooth execution of our plans to reach our goals.

Broomfield, Co, Us

I led a team focused on ensuring our 60+ guest facing websites were ready to connect with our guests in telling brand stories and providing eCommerce. We built tools, training, and processes to ensure Marketers could go-to-market more effectively and be highly responsive to ever-changing guests needs. I partnered with IT professionals and others throughout our international business to provide scalable solutions to company needs. Aspects of my general responsibilities:· Developing my team to be the next set of leaders (primary responsibility)· Prioritize, communicate, and lead execution of unique digital marketing needs· Formulate digital solutions to ad hoc business needs, within constraints of PII & PCI constraints (and others)· Crisis management, decision making, and communicating issue resolution across teams· Internal process review and improvement impacting company wide marketing groups· Crafting change management plans and evaluating team uptake· Strategic planning, budgeting, and goal setting for long term growth on behalf of my teamWeb development focus:· Work with web developers in an Agile workflow environment· Serving as Product Owner for our eCommerce evolution/maintenance development tracks of work, across multiple commerce engines and systems (3rd party and home grown)SEO Manager - Mar 2011 – Jun 2013· Establish and lead the SEO initiative for the company by focusing on partnership, winning trust by celebrating early wins, and sharing knowledge · Audit and guide improvement for natural search optimization on 40+ corporate websites ranging from eCommerce, informational site, and blogs· Show double digit growth in visitors for year-over-year time frame· Develop digital marketing and content strategies for multi-domain organizations · Educate and train larger digital marketing team on SEO best practices· Conceptualize and launch new websites to fill content and context gaps around key product topics

Lakewood, Co, Us

· Marketing Account Manager organizing digital marketing efforts for national portfolio of 70 Lawyers and Doctors· Prepared and presented data analysis, insights, and marketing recommendations· Developed training material and best practices for others (internal and client usage)

· Designed and managed organization of information, approvals, documentation, changes, and final acceptance of work being performed on off-site job locations· Ensured contracted commitments were met profitably· Designed and implemented systems to reduce labor waste and improve accountabilityHighlighted achievements:· Developed and implemented a knowledge management database system connecting salesmen, purchasers, project managers, and senior management in a way to efficiently handle contracted responsibilities and long term obligations· Participated in multiple concurrent project management teams, in various roles with various responsibilities· Designed and rolled out improved time tracking tool reducing labor waste and improving accountability· Implemented many in field labor saving solutions based on observations and applied knowledge of best practices

· Organized information flow from bidding to construction, ensuring all stakeholders (customer, sales, and instillation teams) were aligned for a profitable and efficient project· Managed material procurement, production schedules, and subcontractors for simultaneous construction projects· Designed and implemented company-wide sales templates, increasing company-wide efficiency and consistency· Conducted weekly scheduling meetings to keep company assets and crews operating most efficiently· Facilitated construction job costing analysis to drive continual improvement of processes· Prepared financial forecasting reports for senior management· Increased productivity, accuracy, and sales by introducing new technology, products, and methods

Denver, Us

· Improved productivity and accuracy by developing "Dynamic Profit Model" estimating templates, resulting in sales goals accomplished in half the allocated time at a higher profit margin· Partnered with vendors to improve bidding process, reducing labor and improving pricing models· Designed and implemented tracking reports for senior management, improving accountability and sales forecasting

Masters, Masters Of Business Administration

Education record

Certificate, Entrepreneurial Studies

Bachelors Of Science, Horticultural Science