Founder & Chief Vision Officer at XGUIDES since 2008, Company that streamlines relationship between brand and consumer to achieve the perception of endorsement and lifestyle through licensing.Postgraduate degree in “Neuroscience of Consumption” focused on Decision-Making during the Shopping Journey.Leading projects that dynamize brand awareness through representativeness and legitimacy expanding the sense of belonging turning consumers into fans, he truly believes that licensing is a powerful strategic tool for brands to generate and stimulate relationship with their consumers, extend their audience reach, gain market share, build brand equities & improve sales.Guest director of the board of ABRAL (Associação Brasileira de Licenciamento), invited Teacher at ESPM (Escola Superior de Propaganda e Marketing) for “Licenciamento de Marcas: Do Conceito à Comercialização” graduation and also creator of the content “Far Beyond Royalties" for the specialization course.His Relatable Boost Method, engaging and experiencing process among characters, brands, products and their consumers, is already a reality with outcomes proven by several players in USA, Brasil, Latin America, Europe, Hong Kong and recently Japan and Middle East such as WarnerBros, CartoonNetwork, DC, Luccas Neto, Globo, Hasbro, Comitê Paralímpico Brasileiro, MBC Group, Chevrolet, Mattel, Discovery, Zag, Animaccord, Ubisoft, EP Grupo, Sbt, Record, TV Cultura, Televisa, Panaderia, Grupo Chespirito, Marisol, Mondelez, Pernod-Ricard, Fini, DHX, Iconix, Viacom CBS, American Greetings, Fortify, TJama, Gato Galáctico, Larissa Manoela, Funimation among others.With graduate degree in Packaging Design and Marketing both at ESPM and also graduated in Design & Visual Communication at Mackenzie University, added to his experience leading creative teams in branding consultancy companies and design agencies since the late 90’s, he has been driven his passion to understand the way people make up their own personalities through brands, products and services before their affinity groups and society as a whole