Dan Goldberg

Dan Goldberg Email and Phone Number

Leading content marketing for the number one Java support company in the world @ Azul
Dan Goldberg's Location
Modesto-Merced Area, United States, United States
About Dan Goldberg

I eat content marketing for lunch.Versatile. Creative. Collaborative. Relentless. 20 years in technology marketing, including 6 years of content management. Senior manager experienced in content strategy, managing writers, SEO, analytics, and social media. Results-driven and a big fan of problem solving through teamwork.StrategyWriting and editingAnalyticsSocial networkingSEO and usabilitySeeking challenging managerial position with the opportunity to set strategy, lead execution, and drive growth in a collaborative environment.I started in journalism, and I learned to investigate with an open mind and meet deadlines. Maybe most importantly, I learned to write a lead (and not bury it).I moved into front-end web development, without the proper training, because marketing needed someone to do it and I was the closest thing. I learned to scramble, experiment, and find out how to do things just in time. It was invigorating and exhausting.I discovered content marketing, where I could use my journalism training, my English degree, and my penchant for experimenting. I learned to make assumptions, and celebrate being wrong.Of course, there's more to life than work. I volunteer at the local food bank and other causes, I run Spartan races, I husband, and I parent. I have learned to never quit, to be prepared for anything, and that we're all in this together. Well, most of us.

Dan Goldberg's Current Company Details
Azul

Azul

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Leading content marketing for the number one Java support company in the world
Dan Goldberg Work Experience Details
  • Azul
    Director Of Content Marketing
    Azul Mar 2022 - Present
    Sunnyvale, Ca, Us
    Managing content across the website for SEO, awareness, thought leadership, and demand generation. From business issues to surveys to product deep dives, content covers it with blog posts, infographics, videos, ebooks, reports, and more.
  • Instana
    Director, Content Marketing And Product Marketing
    Instana Aug 2021 - Mar 2022
    Chicago, Illinois, Us
    Managed development and execution of quarterly content themes and additional content for demand gen and awareness. Partnered with all parts marketing and other parts of the company, including IBM, to help strengthen the IBM brand.
  • Instana
    Content Marketing Manager
    Instana Feb 2021 - Jul 2021
    Chicago, Illinois, Us
    Developing content and working with product marketing managers to identify content sources. Producing blogs, eBooks, and contributing to SEO.
  • Xmatters, Inc
    Senior Content Marketing Manager
    Xmatters, Inc Dec 2016 - Dec 2020
    San Ramon, Ca, Us
    Driving content strategy, content calendar, social media, and SEO to support corporate strategy and buyer journeys, including: - Blogs, white papers, surveys, and partner content: influenced more than $11 million in pipeline - Social media: grew LinkedIn, Twitter, and YouTube followers 50% in the first year - Analyst reports - PR - Thought leadership - Internal communications and employee advocacy
  • Xmatters, Inc
    Content Marketing Manager
    Xmatters, Inc Jun 2014 - Dec 2016
    San Ramon, Ca, Us
    All things content! Case studies, white papers, web and so much more.- Helped achieve record numbers of sales opportunities quarter over quarter- Major Incident Management white paper alone accounted for more than $1 million in pipeline so far- Manage a corporate blog with more than a dozen contributors- Manage social media including Twitter, LinkedIn and Facebook- Accelerated organic Twitter follower growth 9x previous year
  • Self
    Independent Consultant, Content Marketing
    Self Sep 2013 - May 2015
    I provide services and advice for content marketing including:- Provide guidance and hands-on work with website analytics and onsite SEO- Provide content creation optimized for SEO- Develop integrated strategies for content, social media, email and online content to optimize for SEO and usability
  • Cybozu
    Online Marketing Manager, Kintone
    Cybozu Feb 2014 - Jun 2014
    San Francisco, California, Us
    Managing marketing for kintone in the U.S. Collaborative software including online apps and self-service drag-and-drop app builder. Even upload a spreadsheet and convert it into an app.http://www.kintone.com
  • Calliduscloud
    Internet Marketing Manager
    Calliduscloud Feb 2011 - May 2013
    Dublin, Ca, Us
    - Managed web marketing of the company's business effectiveness solutions- Managed social media, SEO, usability, and web content- Managed an editorial calendar for blogs, web content, and supporting lead generation activities- Redesigned the website: increased organic search 13% and unique visitors 33% (September 2012)- Helped produce record web-generated sales opportunities four consecutive quarters - Managed digital marketing for annual C3 conference in Las Vegas (May 2012)
  • Taleo
    Marketing Web Developer, Taleo Business Edition
    Taleo Aug 2008 - Jan 2011
    Dublin, Ca, Us
    I managed web marketing for Taleo Business Edition, including:- Information architecture, wireframes, linking strategy and content- The Taleo customer community and customer demo center- Search engine optimization (SEO) and usability- Metrics and analysis- Social networking (twitter.com/TaleoBizEdition)- Web integration with email and other outbound marketing channels- Development and optimization of industry microsites- Increased traffic to Demo Center by 50% in 6 months- Helped increase leads and opportunities each quarter 2008-2009
  • Taleo
    Sr. Web Writer And Editor
    Taleo Jan 2008 - Jul 2008
    Dublin, Ca, Us
    • Led redesign of Taleo.com web site, including new information architecture, wireframes, content and search optimization (launched June 2008)• Built and updated web section for the acquisition of competitor Vurv Inc. (launched June 2008)• Edited content for Taleo.com and manage style• Maintained the web site daily for accuracy and currency• Tracked metrics to measure success and make adjustments in future marketing activities
  • Chevron
    Senior Web Producer, Texaco.Com
    Chevron Feb 2005 - Jan 2008
    San Ramon, Ca, Us
    • Led redesign of Texaco.com and the U.S. and West Africa web sites• Built web sites to support sub-brands, including Havoline motor oils• Managed interactive online marketing campaigns, including viral marketing, integration with service stations, email campaigns and search. See http://www.TexacoCaroftheDecades.com• Managed designers, writers and Flash production artists• Worked closely with the Texaco global brand manager, engineers, product marketers, executives and others to support the brand online• Supported Texaco sponsorships, including NASCAR (Car 42) and Ronaldinho• Managed metrics to measure success and make adjustments in future marketing efforts, including the U.S. and West Africa web sites
  • Peoplesoft
    Web Marketing Producer
    Peoplesoft Jan 2001 - Feb 2005
    Austin, Texas, Us
    • Made key strategic and editorial decisions for PeopleSoft.com• Worked with a team of designers and contractors to plan, develop and produce content for the corporate web site• Created, updated and enforced style guides, and provided editorial and proofreading for the web team• Executed coverage of corporate acquisitions and news announcements (including acquisition by Oracle)• Covered global conferences onsite, producing content and gathering photographs and video for real-time web sites.
  • Peoplesoft
    Content Manager, Customer Connection
    Peoplesoft May 2000 - Dec 2000
    Austin, Texas, Us
    • Acted as sole editorial arm of PeopleSoft Customer Connection, the customer-facing extranetPlanned and produced content and enforced company branding• Planned, produced and published a new home page for the web site every two weeks• Provided coverage of corporate acquisitions and news announcements
  • Various Newspapers
    Reporter, Editor, Photographer
    Various Newspapers Jan 1989 - Jan 2000
    • Planned, scheduled and prioritized articles for daily and weekly newspapers in California, including The Press Enterprise in Riverside• Reported, wrote and edited for several California newspapers, including Mattos Newspapers in Stanislaus County• Took photographs as feature pictures and to augment stories
  • Scion Networks
    Technical Writer
    Scion Networks 1998 - 2000
    • Contributed to internationally distributed books on DHTML and web design• Co-wrote a book on the MCSE Exams

Dan Goldberg Skills

Email Marketing Online Marketing Seo Digital Marketing Lead Generation Social Networking Web Development Marketing Social Media Project Management Web Design Web Analytics Start Ups Content Management Website Development Integrated Marketing Editing Html Program Management Sem Information Architecture Search Engine Optimization User Experience

Dan Goldberg Education Details

  • Uc Santa Barbara
    Uc Santa Barbara
    English

Frequently Asked Questions about Dan Goldberg

What company does Dan Goldberg work for?

Dan Goldberg works for Azul

What is Dan Goldberg's role at the current company?

Dan Goldberg's current role is Leading content marketing for the number one Java support company in the world.

What is Dan Goldberg's email address?

Dan Goldberg's email address is dg****@****ers.com

What is Dan Goldberg's direct phone number?

Dan Goldberg's direct phone number is +131222*****

What schools did Dan Goldberg attend?

Dan Goldberg attended Uc Santa Barbara.

What are some of Dan Goldberg's interests?

Dan Goldberg has interest in Science, Seo Techniques, Fishing, Running, New Web Technologies.

What skills is Dan Goldberg known for?

Dan Goldberg has skills like Email Marketing, Online Marketing, Seo, Digital Marketing, Lead Generation, Social Networking, Web Development, Marketing, Social Media, Project Management, Web Design, Web Analytics.

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