Conduct market research and Technological Surveillance.• Manage innovation resources.• Stimulate the growth of the bank of ideas.• Report prototype evaluation results to the committee.• Align all innovation activities with the company´s strategy.• Planning, implementation, supervision and measurement of marketing programs and plans, including digital marketing.• Training of the sales force on marketing issues.• Measurement of digital media (Facebook, YouTube, Twitter, LinkedIn, Analytics).• Generation of multimedia content.• Implementation and administration of CRM.• Organization and logistics of events at the point of sale to encourage sales nationwide.• Budget planning, preparation and management.• Preparation of benchmarking reports.• Design and execution of strategies for the development of brands in the main distribution channels nationwide.• Prospecting for new channels and markets.• SEO positioning• Implementation of E-commerce and Google Adwords campaigns.• Monitoring and compliance with KPI`s.• Product innovation and development project leader.• Branding.