Leading a team to develop and execute acquisition campaigns for 4 insurtech brands in three countries (Australia, New Zealand and The United States), including but not limited to TV, radio, out of home, social media, print advertising, digital, webinars and educational videos.Lead and implement end-to-end social media strategy (paid and organic) for multiple brands, oversee content pillars and work on growth across multiple platforms like Facebook, LinkedIn, Instagram and Tik Tok. Manage the overall content strategy to educate and grow awareness of multiple insurance products and features, including writing and editing blog articles, editorials for various external publications, whitepapers, factsheets, video scripts, print and digital ad copy, and website copy for the BizCover website as well as external partners.Develop and execute PR strategies to support the marketing plan, including the creation and delivery of press and media releases.Maintain customer insights, database analysis and segmentation to provide customer profiles and insights for targeted communications.Manage relationships with third-party agencies and suppliers and input into the development and management of marketing budget.

Create and lead the Coates Hire Local Area Marketing strategy (Regional Marketing Program) to deliver end-to-end integrated marketing campaigns for brand and promotional activities to drive sales revenue, grow market share and share of wallet in metro and regional areas.Activate Coates Hire partnership portfolio (including Supercars, AFL and Australian Grand Prix), driving business and marketing objectives through targeted/localised campaigns and developing integrated channel strategies (e.g. radio, social media, programmatic, Search, out of home, print, direct, point of sale). Support national activity and lead regional campaigns across all business units to promote products and services by briefing external agencies and internal stakeholders, monitoring progress and optimising to set campaigns up for success. Supervise the advertising and media planning process, the sign off of marketing literature and liaising with legal and compliance personnel (where necessary) to ensure promotional campaigns meet all requirements. Support the execution of the brand's social strategy on Facebook, Instagram and LinkedIn; ensuring that earned, owned and paid channels are used effectively during campaign roll outs.Production of TVC’s, radio ads, landing pages, newspaper and magazine advertisements, direct mail packs, email campaigns, point of sale, websites, exhibition stands, roadshows, conferences, liaising with art designers, copywriters, media buyers and printers to ensure campaign message is aligned and consistent.Measure and report performance of all marketing campaigns against goals (ROI and KPIs). Create BI marketing reporting tools to track business performance, YTD/MTD budget and actuals, product and category sales revenue and customer revenue by segment and industry before, during and after campaign activation.

Manage the brand transformation following Australia Post acquisition. This includes the creation of brand guidelines, value proposition and creative framework to support all marketing campaigns and communications.Support research and go-to-market strategies to activate new products and services in metro markets while testing e-commerce capabilities. Manage all internal/external comms including social media channels (e.g. Facebook and LinkedIn), Direct Marketing and PR activity. Support B2B sales (e.g. Hunter vs Farmer) by creating marketing campaigns focused on customer acquisition for more than 100 franchises nationally. Manage content creation with agencies and multiple stakeholders to deliver newsletters, webinars, print, events and required marketing collateral.CMS management and website re-design to deliver an improved customer journey, capture leads to facilitate sales and profile online franchisee opportunities nationally.Analyse quantitative and qualitative data to create sales and marketing insights; building franchisee reports to profile product revenue, service turnover and product growth.

Project Lead for more than 35 brand research studies in the Latin American region, supervising teams, brand integrity projects and fieldwork by multiple agencies in 11 countries. The results of these studies have been used by the clients to lobby national governments as well as producing market share reports.In charge of the regional office in Bogota and remotely from Buenos Aires. With two direct reports, supervised and trained local teams during 2-4 week supervision trips at each country, handling up to 3 projects at the same time under budget and time constraints.Extensive stakeholder management (internal and external) to deliver projects on time; constant communication with clients and local teams to track weekly progress and meet project deadlines.Negotiation, budget tracking and feasibility checks for all projects in LATAM countries.Business developing and negotiations in Central America. Opening new market opportunities in Costa Rica and Panama.

Managing quantitative and qualitative projects involving the training of personnel, supervising data collectors, conducting interviews, analysing data, and presenting results to Clients. This working experience was built whilst carrying university studies. Creation of brand integrity decks to identify brand attributes (e.g. brand variants, corresponding markets, promotions) to help build market share reports and analysis. Managing project tasks and defining project milestones to share weekly reports and keep clients up to date with expected project deliveries. Support the Regional Manager in Latin America by supporting long-term strategic relationships with clients and different subcontractors.