Responsibilities:- Supervise the VIP areas of the Santiago Bernabéu stadium and the BarclayCard Center during the team's football and basketball games in order to detect opportunities for improvement and propose future business strategies. - Search for customers and sale of boxes and VIP areas of the Santiago Bernabéu stadium

Responsibilities:- Development of 360 degree marketing strategies focused on increasing traffic, customer loyalty, increased TOM and TOH.- Relationship with advertising agencies and event marketing.- Development of strategic planning and marketing area budget.- Development and commercialization of high impact BTL events and activities. - Management and optimization of a budget of USD 1MM +Main Achievements:- Traffic increase by 10.3% in 2014 compared to the previous year.- Winners of two awards for advertising effectiveness “Effies 2014” with the case # HoyNosLlamamosFé

Responsibilities:- Creation, development and execution of high-impact BTL events and activities to increase shopping center traffic and sales of the premises.- Relationship with stakeholders in order to develop strategies focused on fulfilling the promise of value offered to each of these. Main achievements: - First place in Top Of Mind according to "Dinero" magazine, 2013- Second place in Top Of Heart according to "Dinero" magazine, 2013

Responsibilities:- Development of surveys and questionnaires focused on interest groups.- Analysis and consolidation of market information in order to generate reports for strategic decision making for the company.MAIN ACHIEVEMENTS: - Consolidation of the “Santafé Mi Mundo in the range of colombian media” project, a Gold Award winning project at the International Council of Shopping Centers, 2012.

Responsabilities:- Creation of a digital multiplatform strategy in order to publicize the first "Torneo Internacional de Verano" Main Achivements:- 7,900 + followers on Facebook in two months.- 1,500 + followers on Twitter in two months.