Daniel Goulden Email & Phone Number
area 798
LinkedIn matched
Who is Daniel Goulden? Overview
A concise factual answer block for searchers comparing this professional profile.
Daniel Goulden is listed as Data and Insights Analyst at Kao Corporation, a with 4076 employees, based in Reading, England, United Kingdom. AeroLeads shows phone signal with area code 798 and a matched LinkedIn profile for Daniel Goulden.
Daniel Goulden previously worked as Data & Insights Analyst at Kao Corporation and Commercial Executive at Kao Corporation. Daniel Goulden holds Bachelor'S Degree, European Finance & Accounting, 2.2 from Leeds Beckett University.
Email format at Kao Corporation
This section adds company-level context without repeating Daniel Goulden's masked contact details.
Review company-level records connected to Daniel Goulden before choosing the right outreach path.
About Daniel Goulden
I have 15+ years commercial experience in a data-driven environment, with a series of large, blue-chip FMCG companies, operating in a diverse number of market sectors.My experience focuses particularly on supporting sales & marketing teams through robust, value-added analysis & insights, to aid more informed & proactive commercial decisions by key internal stakeholders.Specialties: Collection, manipulation/formatting, analysis, interpretation, reporting & presentation of large volumes of internal & external data, ranging from invoiced sales into the trade, EPoS data/sell out data for key retailers to analysing the success of some marketing activity or the performance of our major competitors.I'm an experienced user of all the generic Microsoft Office tools, but particularly Excel. I've used functions such as VLOOKUPs, pivot tables & have had some exposure to creating some basic macros from scratch in Visual Basic.
Listed skills include Customer Insight, Fmcg, Data Analysis, Microsoft Excel, and 25 others.
Daniel Goulden's current company
Company context helps verify the profile and gives searchers a useful next step.
Daniel Goulden work experience
A career timeline built from the work history available for this profile.
Data & Insights Analyst
Current
Commercial Executive
My main responsibilities include:OWNERSHIP OF WEEKLY EPOS REPORTING TOOL* Delivers detailed analysis of weekly EPOS data for 12 key accounts & at a total business level, by category, brand, sub-brand/franchise & SKU. A dashboard of charts & tables are updated each week.* Weekly updates on EPOS performance are distributed to key internal stakeholders.* Responsible for the continual evolution of the system, in terms of the depth of data available, the improved… Show more My main responsibilities include:OWNERSHIP OF WEEKLY EPOS REPORTING TOOL* Delivers detailed analysis of weekly EPOS data for 12 key accounts & at a total business level, by category, brand, sub-brand/franchise & SKU. A dashboard of charts & tables are updated each week.* Weekly updates on EPOS performance are distributed to key internal stakeholders.* Responsible for the continual evolution of the system, in terms of the depth of data available, the improved usability of the system to allow other users to run basic reports.* Visualisation of raw data in an easy-to-understand format.* Working closely with key internal stakeholders to prioritise current & future data & reporting requirements.* Locating & defining new process improvement opportunities, such as automation of loading the raw data to improvement in the availability of the reports.OTHER WEEKLY, MONTHLY & AD-HOC QUARTERLY REPORTING* Ownership of other data trackers for specific channels or accounts* Managing & delivering ad-hoc requests from the wider UK businessMANAGEMENT OF VARIOUS BUSINESS CRITICAL PROCESSES* Maintenance of commercial master data: this ensures that the number of errors in ordering or invoicing are reduced or eliminated. Working closely with the supply chain & brand/marketing teams.* Pricing requests: These range from the transition of existing pricing or master data to a new version, or the set up of new products or listings for a specific retailer or the UK wide business. CONTINUAL DEVELOPMENT OF MY KNOWLEDGE OF THE UK HAIRCARE & SKINCARE INDUSTRY* Regular local offline & online store visits to track competitor activity. * Sharing photos of any interesting insights with the rest of the team,* Researching various online data sources & signing up with multiple newsletters to keep up to date with developments in our categories Show less
Pos Data Analyst
My role sat in the Business Services team, providing support for data, analysis & reporting to the Consumer Business Group (CBG) & Dental Products (ESPE) categories.My role encompassed the following major tasks:Collected various data feeds from retailers & distributors for Point of Sale (POS) data on a weekly, monthly & quarterly basis..Ensured the integrity & quality of the sales data for reporting purposes through thorough data conditioning & had to go back to the… Show more My role sat in the Business Services team, providing support for data, analysis & reporting to the Consumer Business Group (CBG) & Dental Products (ESPE) categories.My role encompassed the following major tasks:Collected various data feeds from retailers & distributors for Point of Sale (POS) data on a weekly, monthly & quarterly basis..Ensured the integrity & quality of the sales data for reporting purposes through thorough data conditioning & had to go back to the retailer/distributor or sales manager if the data wasn't provided on time or had errors. Delivered a number of key reports to the business teams to support effective decision making., Examples included: Year on Year (YOY) sales performance trackingPromotional & campaign analysisAd-hoc queries & reports as required by the wider businessTracking sales to ensure correct payment of customer rebates & sales compensation to the sales managers, if agreed sales targets were met.Was active in the implementation & in the go-live process of SAP into UK & Ireland for the ESPE team. Uploaded accurately & on-time over 250 different raw data feeds, some with more than 10,000 records each. Show less
Commercial Analyst: Sales
An interim contract to help set up a number of key information and business systems & processes, before the relaunch of the Slimfast brand in the UK later in 2015. These included:A tool to create, maintain & challenge the 2015 monthly volume & value forecast by customer & SKU, as well as creating a rolling 3 year Business Plan, maintained annually.A comprehensive EPoS reporting suite in collaboration with our 3rd party data supplier, Nielsen. These reports included the… Show more An interim contract to help set up a number of key information and business systems & processes, before the relaunch of the Slimfast brand in the UK later in 2015. These included:A tool to create, maintain & challenge the 2015 monthly volume & value forecast by customer & SKU, as well as creating a rolling 3 year Business Plan, maintained annually.A comprehensive EPoS reporting suite in collaboration with our 3rd party data supplier, Nielsen. These reports included the analysis of sell-out, base & promotional & total market data (including major competitors), for their top retail customers.Management of the new line forms process for our key retailers, to ensure 100% accuracy of all the master data being loaded into various internal systems, for reporting purposes & correct product hierarchy mapping. Show less
Interim Instock Manager: Media
Provided additional strategic support to a project for the Instock Management team across the UK Media category (DVDs, Music & Video Games/Software) in readiness for the key Christmas 2014 Trading period.The objective of the project was to maximize the customer experience when visiting the Amazon.co.uk website & minimizing the number of missed promises we gave customers when ordering an item on the UK site. These included out of stock products, incorrect delivery dates of purchase… Show more Provided additional strategic support to a project for the Instock Management team across the UK Media category (DVDs, Music & Video Games/Software) in readiness for the key Christmas 2014 Trading period.The objective of the project was to maximize the customer experience when visiting the Amazon.co.uk website & minimizing the number of missed promises we gave customers when ordering an item on the UK site. These included out of stock products, incorrect delivery dates of purchase orders into the distribution centres or incorrect product descriptions & product codes. The KPI for the project was to reduce the number of missed promises to customer vs the same period last year. I achieved a 70% reduction (or nearly 2000 less) in the DVD category & a 40-50% reduction in my other 2 categories.This was achieved by:Ensuring all the key feeds of information were up-to-date & accurate, to ensure the site messages were correct for the customer.Regular contact with vendors to check product attributes such as lifecycle status of SKUs and release dates, and ensuring items were ordered and delivered into the FC's.Taking proactive courses of action with the vendor & the rest of the team if things do go wrong. This is to make sure the customer is kept in the loop with accurate information on availability & delivery dates of their products. Show less
Customer Planning Executive: Seasonal & All Year Round Gifting Confectionery
The Show You Care category sells some of the most iconic gifting & seasonal brands within the Mondelez portfolio such as Creme Egg, Milk Tray, Cadbury Roses & Heroes.It operates seasonally, across Christmas & Easter, but also at 1 off events such as Halloween, the 2012 Olympics, Valentines Day, Mothers Day & Fathers Day.My major accountabilities for the role included:CREATION & DEVELOPMENT OF A NUMBER OF SEASONAL TRACKERS & MODELSThese trackers were created for the… Show more The Show You Care category sells some of the most iconic gifting & seasonal brands within the Mondelez portfolio such as Creme Egg, Milk Tray, Cadbury Roses & Heroes.It operates seasonally, across Christmas & Easter, but also at 1 off events such as Halloween, the 2012 Olympics, Valentines Day, Mothers Day & Fathers Day.My major accountabilities for the role included:CREATION & DEVELOPMENT OF A NUMBER OF SEASONAL TRACKERS & MODELSThese trackers were created for the National Account Managers (top 4 Grocers) to help them confidently track in season sales performance for their accounts, throughout the supply chain. This included data on production, sales into the trade, sales out/EPoS data, pricing & promotional information & total market data. Key commercial decisions could be made more proactively using my trackers & models.INTERACTION WITH THE WIDER BUSINESSNot only is it important for me to work with the rest of the SYC Customer Planning team, so the other Customer Planning Executives & my line manager, I developed a number of strong relationships & interactions with other key personnel within the business. This included:Category Demand Planning, Brand Marketing, National Account Managers, Master Data, Event Management as well as members of senior management.MANAGEMENT OF PROMOTIONAL DATABASE (PCE v4)There were a number of responsibilities I had to manage the integrity of this systemReview all promotional deals (IPAs) proposed by Customer Managers.Approve all promotional activity within agreed deadlines & to agreed authorisation levelCreation of dummy SKUs to aid visibility of forecasts of NPDs across other internal systems. Show less
Category Analyst: Health/Beauty & Grocery
Worked on a fixed-term contract basis in the Health & Beauty and Grocery categories. Supported various internal teams by contributing on various key projects:SUPPORTED THE GROCERY TEAM IN THE LAUNCH OF THEIR STORE ON THE AMAZON UK WEBSITESupported the newly formed Amazon UK Grocery team in the launch of their brand new store on the Amazon UK website. This was done through:Training the Grocery Retail team in how to use the New Line Form (especially the hard bundle… Show more Worked on a fixed-term contract basis in the Health & Beauty and Grocery categories. Supported various internal teams by contributing on various key projects:SUPPORTED THE GROCERY TEAM IN THE LAUNCH OF THEIR STORE ON THE AMAZON UK WEBSITESupported the newly formed Amazon UK Grocery team in the launch of their brand new store on the Amazon UK website. This was done through:Training the Grocery Retail team in how to use the New Line Form (especially the hard bundle aspects)Liaising with vendors to ensure the correct product information was being supplied 1st time.Working with the Fulfillment Centres (warehouses) to resolve any problems with stock received.Correcting any content on the website from customer contacts & from own personal research.Solving any problems with the Hard Bundle set-up process with the Retail & FC teams. HARD BUNDLINGHard Bundling was an initiative set up to try & increase sales of products that were coming to the end of their natural product lifecycle & had low profitability & selling price as a single item.It was decided to test this proposal by creating multiple bundles for certain products & see whether it was successful in increasing sales & profitability for these products. I took over the whole Hard Bundling process from a colleague who had left the organisation. This project involved:Choosing which products to bundle & how to bundle them Creating the processes & procedures to successfully & accurately set up these new bundled products on our internal systems.Letting the warehouse know of the new information regarding these newly created bundles in terms of how they are set up logistically.Informing the Buyer & my line managers that these new bundles exist & are available to order & fully test all of these processes before these bundles go “live” Show less
Commercial Data Analyst - Consumer Products Division
My main remit was to manage the delivery of robust, accurate weekly volume & value EPoS data, via their main sales reporting tool, SAP Business Warehouse (SAP BW). This was achieved by:The creation, development & maintenance of a consolidated EPOS reporting tool for the top 7 retail customers.Reconciliation of all historical data back to 2007 (in Excel) & assurance of continual improvements in the whole EPoS data process, from part automating the collection & the uploading of… Show more My main remit was to manage the delivery of robust, accurate weekly volume & value EPoS data, via their main sales reporting tool, SAP Business Warehouse (SAP BW). This was achieved by:The creation, development & maintenance of a consolidated EPOS reporting tool for the top 7 retail customers.Reconciliation of all historical data back to 2007 (in Excel) & assurance of continual improvements in the whole EPoS data process, from part automating the collection & the uploading of the raw data to how the data sets were presented. Close liaison with both the Commercial & IT teams to resolve any inconsistencies in the EPoS data or any of the processes involved in the new system.Became the champion in using SAP BW as the major reporting tool for EPoS data.A secondary project concentrated on their largest account, Boots. My remit was to help develop a new store-level reporting system for Boots EPoS data. I co-managed this project with 3 other internal colleagues. My main responsibilities included:Worked with the Boots sales teams to ensure that the new system met all their reporting requirements.Worked closely with the project team in terms of regular conference calls. This was to ensure that the agreed timeframe was being adhered to, that the system was being developed correctly & that all necessary processes for future system maintenance & development were being created.Became an internal super-user of the new system by training new users & also dealing with any queries in terms of system usage, developing new reports & any technical issues that may have happened.The system went live in November 2008 & benefit has already been seen as enhanced reports with a greater level of detail can now be created. Any ad-hoc event such as new product launches, promotions or the implementation of a new fixture can now be fully tracked. Also regular analysis down to store level can be tracked at total, category, brand or SKU level. Show less
Data Analyst: Planning & Logistics
Worked in the Planning & Logistics Department at the European HQ of a major US pharmaceutical group.Provided analytical support to all my departmental colleagues to aid commercial decision making through:Creation & maintenance of models to aid business strategy relating to products in a constrained supply or demand situation.Compilation of a number of continuous & ad-hoc reports from SAP BW to help analyse various supply chain metrics, E.g. the accuracy of forecasts… Show more Worked in the Planning & Logistics Department at the European HQ of a major US pharmaceutical group.Provided analytical support to all my departmental colleagues to aid commercial decision making through:Creation & maintenance of models to aid business strategy relating to products in a constrained supply or demand situation.Compilation of a number of continuous & ad-hoc reports from SAP BW to help analyse various supply chain metrics, E.g. the accuracy of forecasts for a new product launch.Analysis of traffic through the Planning & Logistics & New Product Intranet websites. Show less
Planning Coordinator: Uk Consumer Batteries Division
Worked in the UK Consumer Batteries Division.Active in all areas of short & long-term business planning1. SALES REPORTINGCollected, manipulated, analysed, interpreted & presented sales data in various different formats to help monitor all aspects of business performance2. SALES FORECASTINGManaged short, medium & long-term forecasting for Panasonic Batteries UK (PBSUK)Provided monthly volume forecasts by SKU & major customer for the Product Planners at… Show more Worked in the UK Consumer Batteries Division.Active in all areas of short & long-term business planning1. SALES REPORTINGCollected, manipulated, analysed, interpreted & presented sales data in various different formats to help monitor all aspects of business performance2. SALES FORECASTINGManaged short, medium & long-term forecasting for Panasonic Batteries UK (PBSUK)Provided monthly volume forecasts by SKU & major customer for the Product Planners at our Brussels HQ. My line manager also used these forecasts & my analysis during monthly sales meetings with senior management.Assisted in the implementation of the Annual Business Plan & annual sales targets for the ASMs.3. INVENTORY MANAGEMENT Had to ensure by developing key relationships with the Product Planners that sufficient stock was available to fulfil all our sales orders. This was key especially during our busiest periods, the 3 months up to Christmas & also during promotions which happened throughout the year. I also had to make sure up-to-date information was available if there were stock availability issues. Show less
Colleagues at Kao Corporation
Other employees you can reach at kaocareers.com. View company contacts for 4076 employees →
Kristin Aronson
Colleague at Kao CorporationBoston, Massachusetts, United States
View →
JT
Janelle Tucker
Colleague at Kao CorporationCincinnati, Ohio, United States
View →
CB
Colleen Butler
Colleague at Kao CorporationCincinnati, Ohio, United States
View →
JC
Janlyn Carter
Colleague at Kao CorporationGauteng, South Africa
View →
GD
Giulia Dattrino
Colleague at Kao CorporationFrankfurt, Hesse, Germany
View →
SC
Sugar Cheng
Colleague at Kao CorporationHong Kong, Hong Kong Sar
View →
PH
Patrick Heil
Colleague at Kao CorporationDarmstadt, Hesse, Germany
View →
SO
Shingo Ozaki
Colleague at Kao CorporationGreater Tokyo Area, Japan
View →
JR
Joe Rebholz
Colleague at Kao CorporationCincinnati, Ohio, United States
View →
HT
Hiromichi Takahashi
Colleague at Kao CorporationJapan
View →
Daniel Goulden education
Bachelor'S Degree, European Finance & Accounting, 2.2
Certificat Superieur En Gestion Et Finance Europeenes, Accounting And Finance, Pass
Frequently asked questions about Daniel Goulden
Quick answers generated from the profile data available on this page.
What company does Daniel Goulden work for?
Daniel Goulden works for Kao Corporation.
What is Daniel Goulden's role at Kao Corporation?
Daniel Goulden is listed as Data and Insights Analyst at Kao Corporation.
What is Daniel Goulden's phone number?
AeroLeads has found 2 phone signal(s) with area code 798 for Daniel Goulden at Kao Corporation.
Where is Daniel Goulden based?
Daniel Goulden is based in Reading, England, United Kingdom while working with Kao Corporation.
What companies has Daniel Goulden worked for?
Daniel Goulden has worked for Kao Corporation, 3M, Slimfast Uk, Amazon, and Mondelēz International.
Who are Daniel Goulden's colleagues at Kao Corporation?
Daniel Goulden's colleagues at Kao Corporation include Kristin Aronson, Janelle Tucker, Colleen Butler, Janlyn Carter, and Giulia Dattrino.
How can I contact Daniel Goulden?
You can use AeroLeads to view verified contact signals for Daniel Goulden at Kao Corporation, including work email, phone, and LinkedIn data when available.
What schools did Daniel Goulden attend?
Daniel Goulden holds Bachelor'S Degree, European Finance & Accounting, 2.2 from Leeds Beckett University.
What skills is Daniel Goulden known for?
Daniel Goulden is listed with skills including Customer Insight, Fmcg, Data Analysis, Microsoft Excel, Analysis, Neilson, Sap Business Warehouse/Business Intelligence, and Business Intelligence.
Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.
Start free trialCheck these profiles if this is not the Daniel Goulden you were looking for.
View similar profiles