Search Solutions Manager
Current- Utilizes AI predictive modeling and prescriptive analytics to develop personalized outbound marketing strategies for over 70 institutional partners.- Reports campaign insights to client stakeholders and proactively improves search campaigns with creative solutions.- Documented and implemented thorough search processes within 6 months of beginning the role. Continues to explore opportunities to improve process efficiencies.- Proactively structures CRM data to aid future reporting and leads data integration projects to inform search campaign strategies.