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Senior executive with expertise in rapid revenue growth, demand generation and new product development across software and internet industries. Specialization in marketing automation (12 years).Results-driven marketing expert with an extensive track record for delivering extraordinary revenue growth for companies. 20 years of experience as CMO/VP Product Management (3 positions at public global software firms, 3 at startups and acting CMO at 5 companies). Expertise in both software and Internet services. Expertise in B2B SaaS, B2C SaaS, enterprise applications (ecommerce, CRM, SFA, BI, Security) and software tools. Over 14 years experience in on-demand, software-as-a-service (SaaS). Executive and board level experience in both start-up & public companies.Specialties: Marketing Automation, product strategy, demand generation, customer acquisition, product management, social media marketing, brand building, agile development, marketing ROI measurement, Eloqua, Hubspot, Marketo Certified Expert.
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Ceo And FounderCollegeeaseBoston, Ma, Us
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Ceo & FounderCollegeease Jan 2023 - PresentCollegeEase is a virtual college consultant that simplifies the college application process and helps students get into their best-fit college. It streamlines everything from college selection to essay writing and manages the whole process with timely notifications and expert “how-to” videos.It can be used with or without a college advisor. Unlike college consultants and guidance counselors, it offers a simple way to see everything that needs to get done in one place, notifies the student when to complete each item and guides them through each task based on best practices from top college experts. And it's available 24/7 - anytime the student needs help.
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CeoCmo-Togo Jan 2011 - Dec 2022CMO-ToGo enables technology companies to get the benefits of a chief marketing officer (and marketing team) for a fraction of the cost. We are a consultancy that is focused on delivering fantastic marketing ROI. We help companies identify their biggest opportunities and then chart the quickest path to get there. We have an extensive team of domain experts that roll up their sleeves and get the job done in a fraction of the time of typical in-house crews. This saves our clients both time and money while accelerating their sales penetration. We have deep expertise in marketing strategy, execution and automation (Marketo, Hubspot, Eloqua).PARTIAL CLIENT LIST: Apple, Indigo, Duo Security, Linkedin, InfoGroup, Miller Heiman, RingLead, WorkWave, Workshare, Yahoo, Loggly, Myers Briggs, Symantec, 2Checkout, Modo Labs, BlueNose, Bitzer Mobile, Metaforic, Ntent, XRS & Gliffy -
Chief Marketing OfficerTrialpay May 2009 - Jan 2011Foster City, California, UsBrought in to expand marketing function beyond marketing communications to include product strategy and demand generation. Successfully launched and grew two new service lines which generated 32% of revenues. Increased lead volume by more than 500% over previous year without increasing budget. Automated SMB lead generation and account nurturing, growing team productivity 4x. Implemented and integrated Eloqua marketing automation system and Salesforce.com CRM. Executed innovative social media strategies that have built thought leadership and grown sales using blogs, Twitter, LinkedIn, etc. -
CeoKinfo Aug 2007 - May 2009Web 2.0 social network. Joined team with ‘me too’ technology, a history of missed deadlines and only 3 months of cash left. Led team through customer and market analysis, strategy development, product definition, and monetization plan. Raised $5 million in venture capital, expanded team, built and released product on time and on budget.
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Chief Marketing OfficerTumbleweed Communications Apr 2006 - Sep 2007Tumbleweed offers enterprise software and on-demand, software as a service (SaaS) products. Brought in to assist with turn-around and to develop new company strategy. Drove new roadmap, upgraded team and overhauled marketing & product management functions. Grew revenues 24% in first year. Ran entire marketing function including strategy development, product P&L, product marketing & management, corporate & field marketing.
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Vp Worldwide Marketing & Product ManagementMacrovision Nov 2002 - Jan 2006Macrovision was a $1.2B, Forbes "Best 200" company offering enterprise software and on-demand, software as a service (SaaS) products including InstallShield and FLEXnet. Played a critical role in growing revenues 4x over 3 years (growth rate prior to my tenure was 5%/yr). Ran entire marketing function including strategy development, product management, product marketing, demand generation, field marketing & analyst relations. Drove strategy development, upgraded team and overhauled all marketing & product management functions.
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Founder, Vp Marketing & Product ManagementActive Decisions Sep 1997 - Dec 2002UsResponsible for founding company, designing & patenting its software applications, raising multiple rounds of venture capital and growing the company to 70 employees. As one of Upside’s Hot 100 companies, Active Decisions pioneered the online sales assistant category and influenced nearly $6.1 billion a year in sales for customers such as Yahoo, Schwab, eBay and Sony. The company was acquired by KNOVA Software (NASDAQ: KNVS). -
Vp Global MarketingAcnielsen Sep 1992 - Sep 1997New York, Ny, UsACNielsen was a $1.4 billion enterprise technology company specializing in business intelligence. Responsible for developing the company's global Internet strategy, development of Web-based products and managing the online marketing activities of 150 people across the company's operations in 93 countries.
Daniel Greenberg Skills
Daniel Greenberg Education Details
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University Of ChicagoMarketing & International Business -
Oberlin CollegeEconomics
Frequently Asked Questions about Daniel Greenberg
What company does Daniel Greenberg work for?
Daniel Greenberg works for Collegeease
What is Daniel Greenberg's role at the current company?
Daniel Greenberg's current role is CEO and Founder.
What is Daniel Greenberg's email address?
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What is Daniel Greenberg's direct phone number?
Daniel Greenberg's direct phone number is +141565*****
What schools did Daniel Greenberg attend?
Daniel Greenberg attended University Of Chicago, Oberlin College.
What are some of Daniel Greenberg's interests?
Daniel Greenberg has interest in Mobile, Clean Technology, Marketing, Health Care, Product Management, Consumer Internet, Enterprise Software.
What skills is Daniel Greenberg known for?
Daniel Greenberg has skills like Lead Generation, Product Marketing, Online Marketing, Demand Generation, Analytics, Start Ups, Saas, Product Management, Strategy, Marketing Strategy, Social Media Marketing, Crm.
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