Daniel Guerra Email & Phone Number

London, Gb

London Area, United Kingdom

● Definition of the global online talent acquisition strategy via paid media mix (paid social media, paid search, display, video, and job boards).● Campaign planning, orchestration, optimisation, and reporting, aligning them to campaign objectives (awareness, engagement, and conversion).● Working with creative agencies and social media influencers to produce video content for TikTok, Instagram, and LinkedIn advertisements.● Cross-functional team campaign management, ensuring proper collaboration for performance enhancement.● Performance analysis hand-in-hand with the data team to ensure proper data collection, reporting, and insights creation.

Monterrey, Nuevo León, Mexico

München, Bayern, Deutschland

● Leading the demand generation efforts on paid channels by creating, handling, improving, and reporting paid social media campaigns (LinkedIn, Facebook, Twitter, Xing) and Google Ads.● Planning and buying paid media on other media partners (i.e. StackOverflow, Source Security, iXtenso, Lebensmittelzeitung, ISJ, among others).● Build and cultivate relationships with key external partners.● Managing the website and content (landing page creation, forms, pop-ups, page content, URLs, redirections, etc.).● Developing, implementing, testing, and optimizing eCRM activities (newsletters, onboarding, segmentation, insights, etc.)● Improve operations with Marketing Automations on HubSpot.● Supporting PR advertising activities.● Establish, control, and correct budgets.● Create, maintain, and improve performance reporting.

Monterrey, Nuevo León, Mexico

"Omnichannel Experience Design" professor, teaching virtually to students of the bachelor in marketing the tools and theories available within the marketing field to research, assess, and improve the service experience that companies offer to their customers and consumers.

Munich Area, Germany

● Plan, implement, and maintain the affiliate marketing strategy.● Optimize, develop, and manage the CRM database.● Define, plan, execute the Email Marketing strategy.● Coordinate the promotional plan among cross-functional teams.● Produce, update, improve performance reports.● Manage agencies, their performance, budget, and KPIs.

Munich Area, Germany

● Manage the Amazon Marketplace for DE, ES, IT, FR and UK.● Administer eBay Marketplace for DE, AT and CH.● Implementing the go-live of Ricardo.ch Marketplace.● Calculate and set prices for our product offerings within Amazon, eBay and Ricardo.● Forecast and coordinate the logistics of the products sold for Amazon's FBA.● Report and analyze sales and make decisions to further improve them as well as the channel's KPIs.● Set up and improve Amazon Sponsored Campaigns (CPC).● Handle Lightning Offers on Amazon to promote new products of our own brand.● Manage customer feedback within Amazon's platform.

Munich Area, Germany

● Manage the CRM program for Brazil, Russia, Singapore, and Italy.● Reporting and analysis of e-mail campaigns to optimize results.● Development and implementation of A/B testing for all countries. ● Creation and optimization of the HTML code of emails.● Benchmarking and new conversion strategies development.● Cross-team campaigns organization and implementation.● Lead generation.

Munich Area, Germany

● Manage the CRM program for Brazil and Spain.● Campaign reporting and analysis of e-mail campaigns to optimize results. ● Development of the CRM strategy for my countries.● Create and/or optimize the HTML code of marketing emails.● Build automatic and behavior-triggered email campaigns.

Monterrey Area, Mexico

● Maintain information of all the company's systems around the world backed up● Guarantee the availability of the systems' information to perform a restore at any given time ● Generate performance reports for the team leader and manager ● Perform continuous consulting for the area in order to improve processes

Monterrey, Mx.

Trained in Business Intelligence (ETL and reporting tool inclusive) during 3 months to be able to provide consulting in this area for other companies. Development of an internal project to put into practice all of the knowledge acquired during the training.

Monterrey, Mx.

As an intern for the whole school year, I was in charge of supporting the Siebel CRM management, views & users creation and adaptation; as well as to create performance reports for the managers of two linked teams regarding the performance of the users and system; and to provide support for the updates of the CRM database.

Monterrey Area, Mexico

● Led a team to attain set goals.● Developed digital strategy for the IT congress.● Took care of traditional and digital advertising management. ● Social media management (including a contest).● Advertising Agency and Suppliers handling.

Monterrey, Mx.

● Locate candidates, through the phone. ● Determine their feasibility to work in the company. ● Carry English interviews to assess the candidate's English level.

Bsc, Information Systems Management, Gpa 87 / 100

Activities and Societies: CMO @SISCTI 36, Image Associate @Marketing Symposium 2009, Parking Logistics Coordinatior @Expotec 2009.

Master Of Business Administration - Mba, Global Banking & Finance, 9.3/10

Double degree program in partnership with EU Business School.

Master Of Business Administration - Mba, Global Banking & Finance, 3.7 / 4

Magna Cum Laude. This program provides the analytical foundation and tools to deal with practical issues in a finance-centered career.

Master Of Science - Ms, Digital Marketing & Communications, 4.6 / 5

First of the Class and Diploma Awarded with Distinction. This program provides marketing graduates and professionals with specialized.

Msc, Management

Activities and Societies: Well'Come Club activities to support the integration of all foreign students.Exchange student during one.