Daniel Alejandro Guerrero Aguilar Email and Phone Number

Audience and Market Insight Lead for JCDecaux Middle Americas. Ensure the company builds external communications with agencies and clients supported by a strong knowledge of audience behaviors and market conditions.Provide regional sales teams with clear and actionable insights through Data Analysis and Marketing Communications. Develop new ways to integrate data and analytics in our product offering, providing clients with key KPI’s to measure and optimize their campaigns.Drive… Show more Audience and Market Insight Lead for JCDecaux Middle Americas. Ensure the company builds external communications with agencies and clients supported by a strong knowledge of audience behaviors and market conditions.Provide regional sales teams with clear and actionable insights through Data Analysis and Marketing Communications. Develop new ways to integrate data and analytics in our product offering, providing clients with key KPI’s to measure and optimize their campaigns.Drive the data transformation for the OOH industry through a strong focus on real world audience data. Perform campaign simulations to measure media performance.Lead Market Segmentation Strategies to identify key accounts for the BUs in Middle Americas. Create, share and regularly update performance monitoring dashboards powered with internal and external data sources.Lead key internal and external relationships to obtain and manage large data sets.Ensure the security and proper use of data through the region.Develop sales, price and profitability strategies for our product portfolio Show less

Ensure excellent product positioning throughout the Middle Americas region. Develop sales, price and profitability strategiesRecommend improvements and identify opportunities to ultimately increase revenue and market share.Develop proposals and media recommendations for clients based on their campaign objectives. Develop marketing colateral materialsProvide training to our regional sales teams.

Ensure operational compliance with the company’s goals and objectives.Identify sales leads, pitch services to new clients and maintain a good working relationship with new contacts.