Dan Riley Email & Phone Number

United States

Burnsville, Minnesota, United States

Dynamic and results-driven Marketing Director leading a team at Capital Construction, a subsidiary of the national brand, Stronghouse. Overseeing marketing efforts across three locations, I am responsible for developing and executing comprehensive marketing strategies that align with the company's overall business objectives.Launched new and successful initiatives into new branding, new website, new SEM strategy, content strategy, advertising strategy. Led the successful launch for new lead generation and CRM integration; resulting in better customer acquisition, lead retention, re-marketing and cross-marketing, as well as facilitating in generating 5 star reviews from happy customers.Key responsibilities include:+ Managing a team of direct reports and contractors+ Developing and managing marketing budgets+ Overseeing marketing channels, including digital, social media, PR, and traditional marketing+ Ensuring brand consistency and managing brand reputationWith a proven track record of driving brand awareness, generating leads, and increasing market share, I am passionate about leveraging innovative marketing techniques to achieve measurable results.

Led design and creative direction for Gunn Design, serving major global brands(BMW Motorrad, Polaris, Indian Motorcycle, BRP, Ski-Doo, Race Tech, Sunstar Americas, Evergood, and 509 Inc. As well as leading agencies such as SixSpeed and Brandecation.Created and managed marketing materials across various platforms, including catalogs, social media content, and websites, contributing to increased brand awareness and online sales for clients.Developed and executed targeted social media campaigns, achieving significant engagement and driving sales growth.Oversaw creative direction and content production for diverse client projects, showcasing strong communication and collaboration skills.Extensive experience in Adobe Creative Suite, utilizing design expertise to create visually compelling and brand-consistent marketing materials.Experience in cutting edge UI/UX design platforms such as FigmaStrengths:Leadership: Clearly illustrating leadership experience as "Principal Designer and Founder" of Gunn Design.Brand management: Experience managing the creative direction for various brands demonstrates understanding of brand consistency and visual identity.Communication & Collaboration: Managing diverse roles like photography, videography, and content creation highlights strong communication and collaboration skills.

Medina, Minnesota, United States

Led the design and development of color and graphic elements for a diverse range of Polaris product lines, including Indian Motorcycle, Polaris Snow, ATV, Side by Side, Slingshot, and Timbersled.Conducted in-depth trend forecasting to identify emerging color and graphic preferences within the target market.+ Created innovative and visually appealing graphics for future product lines, aligning with Polaris's brand identity and design philosophy.+ Collaborated with cross-functional teams, including designers, engineers, and marketing professionals, to ensure seamless integration of color and graphic elements into product designs.

Founded and successfully led Darius Clothing, a lifestyle apparel brand for a niche market of young motocross racers.Developed and executed comprehensive brand strategy, including creative direction, content marketing, and social media engagement, building a loyal following of over 20,000 email subscribers and 15,000 social media followers.Managed and curated brand identity through the company website, social media platforms, and marketing initiatives.Led the development and design of marketing materials and event activations, ensuring brand consistency and audience appeal.Oversaw and coordinated all aspects of marketing and sales, including email marketing, social media outreach, experiential events, and retail/wholesale channels.Key Points:Emphasized entrepreneurial spirit by founding and successfully growing my own brand.

Burnsville, Mn

Caliber Products is a leading brand for trailer accessories, specifically designed for snowmobile enthusiasts. Caliber produces a wide variety of products aimed at solving problems, and holds numerous patents on these solutions. Working with a smaller team, I wore a lot of hats. I was responsible for the creative direction of the brand. This includes custom design and photography for ~ company website, packaging, point of purchase displays, and event brand activations. I set up and managed the company’s social media account on Instagram, and managed the existing Facebook account. I worked with sponsored athletes and B2C customers to create content and have open Social Media dialogue that pointed back to the company’s products. Adobe Creative Suite and Microsoft Office products were the tools I used to get the job done digitally.

Vurbmoto is regarded as the leading online publication for the niche market of motocross racing enthusiasts. In a short period of time, Vurbmoto rose to the top of its class and was imitated by competitors. My responsibilities at this game changing company included writing custom editorial pieces, working with photographers, and ultimately scheduling each piece to be released to the public. I worked on a team dedicated to managing their social media accounts with over 600,000 followers. I was responsible for copywriting on the website, which garnered 2,100,000 monthly pageviews. I also served in the role of working with advertisers for their brand activation on the website ~ by way of display advertising and editorial features. I was responsible for writing advertising programs to fit each brand’s budget and driving valuable revenue to the Media Group.

At Black Diamond MX I was responsible for creating custom designs for customers as well as for Black Diamond’s website and social media. Every day, I was communicating with customers about developing the perfect graphics for a wide range of applications ~ many of which were vehicle wraps and business signage. This was a relatively small shop, and I was able to adapt to working in a fast-paced and multi-faceted working environment. I also was able to meet the demands of a wide range of unique customers and help them achieve their custom graphics goals.

Kline Auto World is a multi-line auto dealer with 3 locations, serving Central Minnesota. I worked with traditional media vendors for radio, print, and billboard advertising. I worked with internal teams to coordinate marketing initiatives, collaborate on creative design, and strategize on future projects. I managed the company’s advertising budget to make strategic marketing spend initiatives. I coordinated special events, and worked with local influencers to generate traffic and awareness for the Kline Auto World business. My responsibilities spanned across their 3 stores, and even helped launch new ventures into used vehicle sales and auto detailing. I facilitated new websites, new company branding, and marketing collateral for each of the 3 main stores, plus 2 new business ventures.

Houston, Texas Area

The greatest college job I could ever ask for. The leadership at this company has deeply impacted my life and career evolution. I was able to help match people with the right bike, and the right accessories to fit their needs and goals. Bike Barn is a Trek, Specialized, and Gary Fisher bicycle dealer.

Pretty much a dream job for a kid in his 20's. I got to talk dirt bikes, and ride with customers and co-workers after-hours. I was responsible for merchandising, ordering, customer service, race team management, and managing our store's appearance.